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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155951


    Title: 策略性市場進入：Pakajo對台灣日益增長的包裹運輸需求之應對策略
    Strategic Market Entry: Pakajo’s Approach to Taiwan’s Growing Parcel Shipping Needs
    Authors: 孔沃夫
    Kneissl, Rolf
    Contributors: 冷則剛
    Tse-Kang Leng
    孔沃夫
    Kneissl, Rolf
    Keywords: Parcel shipping
    E-Commerce logistics
    Asset-light model
    Cross-border shipping
    Logistics optimization
    Date: 2025
    Issue Date: 2025-03-03 13:54:15 (UTC+8)
    Abstract: The parcel shipping industry in Taiwan is undergoing rapid expansion, driven by the rise of e-commerce and increasing demand for cost-efficient logistics solutions. This business plan presents Pakajo’s strategic market entry into Taiwan, leveraging its asset-light model and AI-driven platform to optimize shipping for lightweight parcels. By addressing inefficiencies in international shipping through gram-level pricing and multi-carrier integration, Pakajo provides an agile and scalable alternative to traditional logistics providers.
    Recognizing Taiwan’s unique logistics landscape, including the widespread use of convenience stores for last-mile delivery and a growing need for efficient cross-border shipping to Europe, Pakajo’s strategy focuses on high-volume customer acquisition, strategic carrier partnerships, and phased operational scaling. The plan also evaluates opportunities for regional expansion by developing direct shipping routes to neighboring markets such as Japan and South Korea.
    This study outlines a structured roadmap for market entry, including a comparative analysis of Taiwan’s logistics sector, demand forecasting, financial projections, and an implementation plan. By combining data-driven insights with an adaptive strategy, Pakajo aims to establish itself as a leading logistics partner for businesses navigating Taiwan’s evolving parcel shipping ecosystem, while positioning for long-term regional growth and scalability.
    Reference: 1. AmCham Taiwan (2021) Taiwanese buying green a growing priority. Available at: https://topics.amcham.com.tw/2021/08/taiwanese-buying-green-priority/ [Accessed 4 January 2025].
    2. Bundesnetzagentur (2022) Parcels Market Report 2022. Available at: https://www.bundesnetzagentur.de/SharedDocs/Mediathek/Berichte/2023/Paketmarktbericht2022E.pdf [Accessed 4 January 2025].
    3. Bureau of Labor Insurance (BLI) (2025) Bureau of Labor Insurance, Ministry of Labor, R.O.C. (Taiwan). Available at: https://www.bli.gov.tw/en/0011816.html [Accessed 18 February 2025].
    4. Business Wire (2024) Taiwan E-commerce Market Databook 2024: Gross Merchandise Value to Reach $26.8 Billion by 2028. Available at: https://www.businesswire.com/news/home/20241003564704/en/Taiwan-Ecommerce-Market [Accessed 4 January 2025].
    5. Deutsche Welle (DW) (2019) When Germany encounters Taiwan's socioeconomic landscape. Available at: https://www.dw.com/zh-hant/a-50557598 [Accessed 18 February 2025].
    6. ECCANG (2018) 中国台湾跨境电商物流市场前景和机会分析. Available at: https://bbs.eccang.com/articles/767 [Accessed 4 January 2025].
    7. E-commerce Germany (n.d.) E-commerce platforms and apps preferences and usage among German students. Available at: https://ecommercegermany.com/blog/e-commerce-platforms-and-apps-preferences-and-usage-among-german-students [Accessed 18 February 2025].
    8. ecommercedb (2023) Trends in German e-commerce: Germans like what they know. Available at: https://ecommercedb.com/insights/trends-in-german-ecommerce-germans-like-what-they-know/4988 [Accessed 4 January 2025].
    9. ETF Stream (2023) Taiwan’s strategic position in the global supply chain. Available at: https://www.etfstream.com/articles/taiwan-uniquely-positioned-to-benefit-from-the-global-supply-chain-rethink [Accessed 18 February 2025].
    10. Everstox (2023) Logistics insights for parcel delivery services in Germany. Available at: https://everstox.com/logistics-insights/parcel-delivery-services-in-germany/ [Accessed 4 January 2025].
    11. Fulfillment-Box (2023) Top 7 courier services in Germany in 2023. Available at: https://fulfillment-box.com/top-7-courier-services-in-germany-in-2023/ [Accessed: [Insert Date]].
    12. International Trade Administration (2021) Germany e-commerce. Available at: https://www.trade.gov/country-commercial-guides/germany-ecommerce [Accessed 4 January 2025].
    13. Ketagalan Media (2024) Fast, cheap, and risky: Chinese e-commerce in Taiwan. Available at: https://ketagalanmedia.com/2024/06/06/fast-cheap-and-risky-chinese-e-commerce-in-taiwan/ [Accessed 4 January 2025].
    14. Linesight (2023) Logistics in Taiwan: Navigating a sustainable building boom. Available at: https://www.linesight.com/insights/logistics-in-taiwan-navigating-a-sustainable-building-boom/ [Accessed 4 January 2025].
    15. Mirai Institute (2023a) 2023 Taiwan retail and e-commerce industry market share rankings. Available at: https://www.mirai.com.tw/2023-taiwan-retail-and-e-commerce-industry-market-share-rankings [Accessed 4 January 2025].
    16. Mirai Institute (2023b) The changing landscape and market forecast of Taiwan’s e-commerce industry by 2030. Available at: https://www.mirai.com.tw/the-changing-landscape-and-market-forecast-of-taiwans-e-commerce-industry-by-2030 [Accessed 4 January 2025].
    17. Oosga (n.d.) Taiwan e-commerce market. Available at: https://oosga.com/e-commerce/twn [Accessed 4 January 2025].
    18. Seatrade Maritime (2023) Taiwan on the map: How the Asian nation has emerged as a key shipping and logistics hub. Available at: https://www.seatrade-maritime.com/maritime-logistics/taiwan-on-the-map-how-the-asian-nation-has-emerged-as-a-key-shipping-and-logistics-hub [Accessed 4 January 2025].
    19. Statista (2020) International parcel out-traffic in Europe 2020, by country. Available at: https://www.statista.com/statistics/1143104/international-parcel-out-traffic-europe-country/ [Accessed 4 January 2025].
    20. Statista (2021) Courier, express, and parcel (CEP) market volume in Germany 2014–2021. Available at: https://www.statista.com/statistics/1198061/courier-express-parcel-market-volume-germany/ [Accessed 4 January 2025].
    21. Statista (2024a) Number of parcels sent in Taiwan. Available at: https://www.statista.com/statistics/1083142/number-of-total-parcels-sent-in-total/ [Accessed 4 January 2025].
    22. Statista (2024b) Major cross-border e-commerce platforms in Taiwan. Available at: https://www.statista.com/statistics/892768/taiwan-major-cross-border-ecommerce-platforms/ [Accessed 18 February 2025].
    23. Statista (2024c) Number of companies in cross-border e-commerce by sector in Taiwan. Available at: https://www.statista.com/statistics/957526/taiwan-number-of-companies-in-cross-border-ecommerce-by-sector/ [Accessed 18 February 2025].
    24. Statista (2024d) Number of service sector companies in cross-border e-commerce by industry. Available at: https://www.statista.com/statistics/957533/taiwan-number-of-service-sector-companies-in-cross-border-ecommerce-by-industry/ [Accessed 18 February 2025].
    25. Statista Market Insights (2024) Postal services revenue trends. Available at: https://fr.statista.com/outlook/mmo/transportation-logistics/postal-services/worldwide#key-market-indicators [Accessed 4 January 2025].
    26. Tailian (2022) 台湾物流行业发展现状报告. Available at: http://www.tailian.org.cn/tw/202207/t20220729_12456552.htm [Accessed 4 January 2025].
    27. Taiwan Market Research (2023) Consumer retail trends in Taiwan. Available at: https://www.taiwanmarketresearch.com/insight/consumer-retail-trends-in-taiwan [Accessed 4 January 2025].
    28. TechPowerUp (2023) NVIDIA to relocate logistics center from Hong Kong to Taiwan. Available at: https://www.techpowerup.com/301434/nvidia-to-relocate-logistics-center-from-hong-kong-to-taiwan [Accessed 18 February 2025].
    29. Trade Administration (2021) Germany e-commerce. Available at: https://www.trade.gov/country-commercial-guides/germany-ecommerce [Accessed 4 January 2025].
    30. Zhuanlan (2023) 台湾物流现状与趋势分析. Available at: https://zhuanlan.zhihu.com/p/622143345 [Accessed 4 January 2025].

    Additional Internal Sources:
    • Pakajo Internal Logs (2021–2024) (Confidential, non-public).
    • Pakajo Company PDFs (Confidential internal references).
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    112933051
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0112933051
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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