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Title:	商業計畫: 盆栽品牌公司 Business Plan of Bonsai Brand Company
Authors:	陳昱宇 Chen, Yu-Yu
Contributors:	傅浚映 Fu, Jyun-Ying 陳昱宇 Chen, Yu-Yu
Keywords:	盆栽品牌手工工藝真柏盆景服務美學盆景生活風格絲雕舍利幹 Bonsai brand Artisanal craftsmanship JUNIPERUS CHINESIS Premium bonsai service Aesthetic bonsai lifestyle Silk carving Relics
Date:	2025
Issue Date:	2025-03-03 13:54:02 (UTC+8)
Abstract:	盆景產業深植於文化遺產和藝術表現，為能夠有效融合傳統手工藝與現代商業實踐的企業提供了獨特的機會。本商業計劃探討「蒼翠盆景」品牌的建立，該品牌致力於提供高品質、匠心獨具的手工藝盆景樹，搭配個人化的客戶體驗，以及對美學生活方式的承諾。「蒼翠盆景」致力於滿足多樣化市場的需求，利用台灣優質盆景樹種，如黑松、真柏和羅漢松，並強調工藝技術、定製、售後服務和教育資源，將其打造為一流的盆景愛好者之目的地。我們的目標是推廣美學盆景生活方式，透過盆栽藝術與大自然建立連結，並建立一個包容的盆景愛好者社群，分享經驗和對藝術的欣賞。本商業計劃概述了策略方向、產業分析、營運計劃和財務規劃，以確保盆景品牌的成功創立與發展。 The bonsai industry, deeply rooted in cultural heritage and artistic expression, offers unique opportunities for businesses that can effectively blend traditional craftsmanship with modern business practices. This business plan explores the establishment of Cang Cuei Bonsai, a brand dedicated to offering high-quality, artisanal bonsai trees, personalized customer experiences, and a commitment to aesthetic lifestyle. Cang Cuei Bonsai aims to cater to a diverse market, by leveraging Taiwanese premium bonsai species such as Pinus, Juniperus chinensis, and Podocarpus macrophyllus and by emphasizing artisanal craftsmanship, customization, after-sales services, and educational resources, to establish itself as a premier destination for bonsai enthusiasts. Our goal is to cultivate an aesthetic bonsai lifestyle, building a connection to the present moment with nature, and to foster an inclusive community of bonsai enthusiasts, sharing experiences and appreciation for the art. This business plan outlines the strategic approach, industry analysis, operation plan, and financial plan to ensure the successful launch and growth of bonsai brand.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933004
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933004
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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