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| Title: | 十五秒的參與：青少年使用社群媒體短影音的認知偏好與效果
Fifteen Seconds of Engagement: Adolescents' Cognitive Preferences and Effects of Short Video Usage on Social Media |
| Authors: | 楊莉莉
Yang, Li-Li |
| Contributors: | 蘇蘅
Su, Herng
楊莉莉
Yang, Li-Li |
| Keywords: | 短影音
符擔性
青少年
幸福感
創意表達
成癮
Short video
Affordance
Adolescents
Well-being
Creative expression
Addiction |
| Date: | 2025 |
| Issue Date: | 2025-03-03 13:52:58 (UTC+8) |
| Abstract: | 短影音作為數位娛樂媒介的代表，於全球迅速發展後，深刻影響青少年的人際互動模式。對於「數位原民世代」的青少年群體而言，短影音觸發的強大脫殼力，得以讓青少年密切地連結與拓展人際網絡，塑造新的媒介使用習慣與行為動機。
本研究深化符擔性（Affordance）理論於數位媒介的應用，提出短影音多模態表現的符擔性概念。研究發現，短影音符擔性是一種多面向的概念，適合用於分析青少年在短影音的使用動機與行為。本研究透過問卷發放，針對臺北市公立高中學生進行抽樣調查，回收有效樣本556份。
研究結果顯示，青少年確實受到數位媒介環境的影響，短影音已成為日常娛樂與社交互動的重要工具。首先，青少年觀看短影音的動機以娛樂紓壓為主，並展現出強烈的流行趨勢追逐行為。其次，青少年短影音創作行為崛起，開創數位參與文化的新樣態。第三，短影音的科技符擔性（如演算法推薦、內容剪輯工具）顯著促進青少年的幸福感與創意表達；而關係符擔性（如社交互動功能）則強化青少年的社交歸屬感與自我實現。第四，短影音的高互動性與沉浸特性可能加劇使用者成癮傾向，特別是對高度依賴社交互動的青少年而言，短影音的符擔性與成癮風險之間存在顯著關聯。第五，短影音能促進資訊搜尋與學習，然其碎片化資訊亦可能削弱青少年長時間專注學習的能力。
本研究為青少年的短影音使用提供正負面影響的實證基礎，據此理解當代臺灣青少年觀看及產製短影音的使用型態，與其認知與心理層面的演變脈絡。
Short-video platforms, as a rapidly developing digital entertainment medium, have profoundly reshaped adolescents' social environments and interaction patterns. For the "digital native generation", the powerful experiential impact triggered by short-video content facilitates close social connections and expands their networks, shaping new media habits and behavioral motivations.
This study applies affordance theory to digital media by introducing the concept of multimodal affordances in short-video platforms. Through a questionnaire survey of public high school students in Taipei, 556 valid responses were collected.
The findings reveal that short videos serve as crucial tools for adolescent entertainment and social interaction. Entertainment and stress relief are primary viewing motivations, accompanied by a strong tendency to follow trends. Additionally, the increasing participation in short-video creation signals the emergence of new digital engagement cultures. Technological affordances, such as algorithmic recommendations and content editing tools, significantly enhance adolescents' well-being and creative expression, while relational affordances, such as interactive social features, reinforce their sense of belonging and self-actualization. However, the highly interactive and immersive nature of short videos may increase addiction risks, particularly among socially dependent users. Although short videos support information retrieval and learning, their fragmented format may hinder adolescents' ability to sustain long-term focus.
This study empirically examines the dual impacts of short-video usage, shedding light on Taiwanese adolescents' media habits and digital-age development. |
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| Description: | 碩士
國立政治大學
傳播學院碩士在職專班
111941024 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111941024 |
| Data Type: | thesis |
| Appears in Collections: | [傳播學院碩士在職專班] 學位論文
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Files in This Item:
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| 102401.pdf | | 1996Kb | Adobe PDF | 0 | View/Open |
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