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    題名: Examining how individual mobilities cultivate citizenship behaviours in smartphone-based digital business ecosystem
    作者: 鄭至甫
    Jeng, Don Jyh-Fu;Bui, My-Trinh
    貢獻者: 科管智財所
    關鍵詞: Digital business ecosystem;Mobilities;Experiential fit;Identification;Co-creation;Mobile platform
    日期: 2024-11
    上傳時間: 2025-02-24 15:36:44 (UTC+8)
    摘要: Digital business ecosystems (DBEs) are collaborative online environments that include suppliers, consumers, and digital partners. However, few studies have investigated the smartphone-based DBE mobility characteristics that can differentiate and integrate values in digital platform-based approaches. This paper investigates the impacts of lifestyle-based mobility on experiential fit, identification, co-creation rewards, and citizenship behavior based on the theory of mobility. Data from 1,090 respondents were analyzed with AMOS, SPSS version 22, and Fuzzy-set Qualitative Comparative Analysis. The smartphone-based DBE approach supports the dynamics of individual value mobility to capture users’ identification, co-creation rewards, and ecosystem citizenship values. Statistical analysis showed how smartphone-based DBE mobility may deliver experiential fit for its users to trigger identification with smartphone-based DBEs, attainment of co-creation rewards, and spreading of citizenship behaviors. This study contributes to the smartphone-based DBE literature by adding new insights into how value creation can be enriched by understanding platform mobilities and user citizenship behaviors.
    關聯: International Journal of Internet Marketing and Advertising
    資料類型: article
    DOI 連結: https://doi.org/10.1504/IJIMA.2024.10068739
    DOI: 10.1504/IJIMA.2024.10068739
    顯示於類別:[科技管理與智慧財產研究所] 期刊論文

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