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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/155616


    Title: 揭示多元資訊環境下的意見氣候分析新途徑
    Unveiling a New Approach to Opinion Climate Analysis in Diverse Information Environments
    Authors: 蔡依霖
    Tsai, Yi-Lin
    Contributors: 新聞學研究
    Keywords: 集體用戶表現;意見氣候;準統計官能;語料庫分析
    aggregate user representation;opinion climate;quasi-statistical organ;corpus analysis
    Date: 2025-01
    Issue Date: 2025-02-11 09:20:15 (UTC+8)
    Abstract: 本文重新解構Noelle-Neumann在沉默螺旋理論中的要素「準統計官能」（Quasi-Statistical Organ），將原本理論所處的媒介環境修正為當今多元的資訊環境，透過平臺的特性與介面展現的集體用戶表現（Aggregate User Representation）發展出更貼近批踢踢實業坊（PTT）使用者「鄉民」視角的資料蒐集途徑，並利用語料庫分析取徑萃取出能夠提取、預測意見氣候的探測語（Probes），藉此發展出能夠不先預設觀測範圍的意見氣候分析架構。
    資料結果顯示，本文還原準統計官能的原理，利用介面的集體用戶表現與修正過後的「探測語」概念設計出可以持續更新的資料蒐集方式，並搭配自建語料庫分析的方式，能建立一個可持續更新探測語的分析架構，且實測以此架構找出的探測語確實能發揮預測意見氣候的效果。本文認為從介面與準統計官能的角度建立的意見氣候分析框架，將更能夠因應瞬息萬變的網路資訊環境，且探索過去預先劃定觀測範圍所不能觀測到的細微現象。
    This paper revisits Noelle-Neumann’s Spiral of Silence theory, proposed in 1972, and identifies areas that need enhancement in the context of the contemporary information environment. By utilizing the Quasi-Statistical Organ from the theory, the study establishes a more suitable analytical framework for modern public opinion research. The following questions are explored. (1) How does the Quasi-Statistical Organ operate within the new media environment? (2) How can data be collected according to the logic of the Quasi-Statistical Organ? (3) Can observation methods designed based on the Quasi-Statistical Organ predict emerging popular topics?
    The literature is divided into three sections: Theoretical Gaps Due to Changes in Media Environment, Social Cues in the New Media Environment, and New Research Approaches Combining New Media Opinion Climate and Corpus Methods.
    Relation: 新聞學研究, 162, 97-155
    Data Type: article
    DOI 連結: https://doi.org/10.30386/MCR.202501.0003
    DOI: 10.30386/MCR.202501.0003
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

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