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| Title: | 日本媒體公司在台灣的未來與成長潛力之商業策略
Business Strategies for the Future and Growth Potential of Japanese Media Companies in Taiwan |
| Authors: | 優太, 大野
Ono, Yuta |
| Contributors: | 吳文傑
Jack Wu
大野 優太
Yuta Ono |
| Keywords: | 日本媒體公司
台灣市場
在地化
智慧財產權 (IP)
政府支持
與當地實體的跨文化合作夥伴關係
Japanese media companies
Taiwan market
localization
intellectual property (IP)
government support
cross-cultural partnerships with local entities |
| Date: | 2025 |
| Issue Date: | 2025-02-04 15:37:20 (UTC+8) |
| Abstract: | 本文探討日本媒體公司進軍台灣市場的策略與所面臨的挑戰。研究確定了關鍵的成功因素，例如在地化策略、與當地實體的有效合作以及對台灣文化和市場特徵的深入了解。分析多個案例研究表明，雖然日本強大的智慧財產權 (IP) 和高品質的媒體內容提供了競爭優勢，但永續的成功需要的不僅僅是這些資產。
論文強調了在地化不僅在媒體內容中的作用，而且在人才管理和根據當地消費者期望量身定制的商業實踐中的作用。例如，角川在培育本地創作者和共同開發IP的努力就是成功適應台灣市場的典範。
為了最大限度地利用這些機會，日本媒體公司必須優先加強在地化策略、多樣化產品供應以及平衡數位和傳統媒體策略。這種方法不僅可以在台灣建立強大的影響力，還可以成為通往更廣闊的亞洲市場的門戶。
This paper examines the strategies and challenges faced by Japanese media companies in expanding into Taiwan's market. The study identifies key success factors, such as localization strategies, effective partnerships with local entities, and a deep understanding of Taiwanese culture and market characteristics. Analyzing multiple case studies reveals that while Japan's strong intellectual property (IP) and high-quality media content provide a competitive edge, sustainable success requires more than these assets alone.
The paper highlights the role of localization not only in media content but also in talent management and business practices tailored to local consumer expectations. For example, Kadokawa's efforts in nurturing local creators and co-developing IP exemplify successful adaptation to the Taiwanese market.
To maximize these opportunities, Japanese media companies must prioritize strengthening localization strategies, diversifying product offerings, and balancing digital and traditional media strategies. This approach would not only establish a strong presence in Taiwan but also serve as a gateway to broader Asian markets. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933042 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933042 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
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