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https://nccur.lib.nccu.edu.tw/handle/140.119/155428
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| Title: | Eat Pizza: 25公分長方形單人披薩
Eat Pizza: 25cm Rectangular Single-Serving Pizza |
| Authors: | 李昌憲
Lee, Chang Hun |
| Contributors: | 傅浚映
Fu, Jyun-Ying
李昌憲
Lee, Chang Hun |
| Keywords: | 個人份披薩
平價披薩
方便披薩
永續性
台灣披薩市場
環保披薩
Personal-sized pizza
Affordable pizza
Convenient Pizza
Sustainability
Taiwan Pizza market
Eco-friendly pizza |
| Date: | 2025 |
| Issue Date: | 2025-02-04 15:36:45 (UTC+8) |
| Abstract: | 此份針對「Eat Pizza」的商業計畫聚焦於高品質、便利、且價格實惠的個人份披薩，源自韓國市場對快速、健康及永續餐飲選項日益增長的需求所啟發。Eat Pizza 的概念在於填補市場缺口，提供忙碌的上班族、學生及尋求便利卻又想享用高品質餐點的個人消費者所需的高水準個人披薩。作為永續與個人化用餐體驗的推動者，我意識到在台灣市場中，兼顧環保與符合現代消費者需求的披薩選擇相對不足。
Eat Pizza 強調新鮮手作麵糰、透過高效營運模式達成的快速製作，以及對永續性的重視，吸引了從繁忙商業區的年輕職場人士到校園周邊的學生族群。我希望結合口味、便利性、高速度與環保責任，將 Eat Pizza 打造成個人份披薩市場的領導品牌。
本計畫涵蓋市場分析、透過精簡備餐流程提升營運效率等策略，以確保 Eat Pizza 在台灣的成功推廣與拓展。同時，也將透過與 Uber、Foodpanda 等外送平台的合作，以及強調便利與環境責任，滿足台灣消費者不斷演變的需求。
This business plan for Eat Pizza, a brand specializing in high quality, convenience, and affordable individual pizzas, is driven by the growing demand for fast, health-conscious, and sustainably made food options in Korea. The inspiration for Eat Pizza comes from the rising trend of solo dining and the gap in the market for high-quality personal pizzas that cater to busy professionals, students, and individuals seeking quick, yet satisfying meals. As an advocate for sustainability and personalized dining experiences, I recognized the lack of accessible, eco-friendly pizza options that align with these modern consumer preferences in the Taiwan market.
With a focus on high-quality handmade dough, rapid preparation times through efficient operations, and sustainability, the brand is designed to appeal to a wide range of customers, from young professionals in bustling business districts to students in university areas. My goal is to establish Eat Pizza as a leader in the personal pizza market by combining taste, convenience, high speed, and environmental responsibility.
This business plan outlines Eat Pizza’s strategic approach, including market analysis, operational efficiency through streamlined preparation systems to ensure the successful launch and expansion of the brand. By leveraging delivery platforms like Uber and Food Panda, and emphasizing convenience and environmental responsibility, Eat Pizza is poised to meet the evolving needs of modern Taiwan consumers. |
| Reference: | Accounting and Statistics Executive yuan. (2023, October). Report on the Survey of Family Income and Expenditure, https://eng.stat.gov.tw/News_Content.aspx?n=4218&s=234007
Accounting and Statistics Executive yuan. (n.d.). Impact of CPI Changes on Expenditures 2024 https://eng.stat.gov.tw/News_Content.aspx?n=2317&s=234102
Cheil Worldwide Inc. (2023, July 10) Dookki Taiwan Marketing Plan Report
Department of Statistics, Taiwan. (2023). Population Statistics by District - Daan District. Retrieved from https://dahr.gov.taipei/
Department of Statistics, Taiwan. (2023). Population Statistics by District - Wanhua District. Retrieved from https://whhr.gov.taipei/
Department of Statistics, Taiwan. (2023). Population Statistics by District - Zhongzheng District. Retrieved from https://zzhr.gov.taipei/
Google ads(n.d.) https://trends.google.com/trending?geo=TW
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Hong Yuting, Li Ciying, Zhang Yijia(2016) Competition between Pizza Hut and Domino's.
Korean Fair-Trade Commission. (2024, April 8). 2023 Franchise Business Statistics Report https://www.ftc.go.kr/
Korean Fair-Trade Commission. (2024, April 30). 2023 Franchise Disclosure paper https://franchise.ftc.go.kr/
Pizza Innovation Co., Ltd. .(n.d.). EAT PIZZA Franchise Business Strategy
PMQ Pizza. (2024, June 26). Pizza Market Report 2023 https://www.pmq.com/heres-why-the-global-pizza-market-reached-148-6-billion-in-2023/
Taipei Rapid Transit Corporation(n.d.) Statistics on Station Entry and Exit Volumes of Taipei and New Taipei https://www.metro.taipei/cp.aspx?n=FF31501BEBDD0136 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933049 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933049 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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