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    題名: 電動車充電樁公司商業企劃書
    A Business Plan for EV Charger Company
    作者: 謝呈瑞
    Hsieh, Chen-Jui
    貢獻者: 吳文傑
    Wu, Wen-Chieh
    謝呈瑞
    Hsieh, Chen-Jui
    關鍵詞: 電動車
    電動車充電樁
    交流充電樁
    直流充電樁
    去中化
    EV
    EV Charger
    AC Charger
    DC Charger
    de-sinicization
    日期: 2025
    上傳時間: 2025-02-04 15:36:43 (UTC+8)
    摘要: Effi Charger是一家總部位於台灣的電動車充電樁公司，專門生產交流和直流充電樁，目標市場為歐盟和美國的 B2B 業務。隨著電動車應用的快速成長，市場對高品質、高成本效益的充電解決方案的需求與日俱增。憑藉台灣在先進製造、供應鏈穩定性、電力電子產業人才及地緣政治定位等方面的優勢，該公司的目標是在競爭中成為低成本中國供應商的有利替代者，尤其是在全球電動車及電動車充電樁產業去中化的趨勢下。

    透過 PEST、波特五力、SWOT 及 STP 分析，本提案找出市場成長、政府激勵措施及品質差異化的機會，同時解決競爭激烈及品牌知名度有限等挑戰。本策略著重於符合領先技術、具競爭力的價格，以及建立穩固的當地合作夥伴關係。本提案勾勒出進入市場和長期成長的路線圖，將公司定位為全球電動車充電產業的競爭者。
    Effi Charger is a Taiwan-based EV charger company specializing in AC and DC chargers, targeting B2B business in the EU and US markets. With the rapid growth of EV adoption, the demand for high-quality, cost-effective charging solutions is increasing. Leveraging Taiwan’s strengths in advanced manufacturing, supply chain stability, talents in the power electronic industry, and geopolitical positioning, the company aims to compete as a favorable alternative to low-cost Chinese suppliers, especially amid the global trend of de-sinicization in EV and EV charger industry.
    Through PEST, Porter’s Five Forces, SWOT and STP analyses, the proposal identifies opportunities in market growth, government incentives, and quality differentiation, while addressing challenges such as intense competition and limited brand recognition. The strategy focuses on compliance with leading technology, competitive pricing, and building robust local partnerships. This proposal outlines a roadmap for market entry and long-term growth, positioning the company as a competitive player in the global EV charging industry.
    參考文獻: 1. BNEF (2024). Electrified Transport Market Outlook 1Q 2024: Speed Bumps
    https://about.bnef.com/blog/electrified-transport-market-outlook-1q-2024-speed-bumps/
    2. BNEF (2024). Electric Vehicle Outlook 2024
    https://assets.bbhub.io/professional/sites/24/847354_BNEF_EVO2024_ExecutiveSummary.pdf
    3. European Automobile Manufacturers' Association (ACEA). (2022). European Electric Vehicle Charging Infrastructure Masterplan.
    https://www.acea.auto/publication/european-electric-vehicle-charging-infrastructure-masterplan/
    4. IEA (2024). Global EV Outlook 2024 Trends in electric cars
    https://www.iea.org/reports/global-ev-outlook-2024/trends-in-electric-cars
    5. NMSC (2024). China Electric Vehicle (EV) Charging Market
    https://www.nextmsc.com/report/china-electric-vehicle-ev-charging-market
    6. Feng-Chuan Wu, Jarvis Wu (2024) Marketing Strategy Analysis of Charging Station Business in China Market-taking M Company as an Example
    7. WAT Mobilite Internal Data
    8. Simens Internal Data
    9. gridX, Charging Report 2024
    https://www.gridx.ai/resources/european-ev-charging-report-2024
    10. Digitime Seminar D Forum 2024 典範轉移，EV全生態系商機
    11. 豐雲學堂豐學PRIME頻道 | 產業透視專欄充電樁成長性優於電動車？未來10年全球充電樁市場複合成長率達25%！各國政策與相關公司一次看
    12. McKinsey (2023). Why the economics of electrification make this decarbonization transition different?
    https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/why-the-economics-of-electrification-make-this-decarbonization-transition-different
    13. NIKKEI——日本經濟新聞中文版, 歐洲對EV誤判，汽車行業今年要裁員5萬
    https://zh.cn.nikkei.com/industry/icar/57410-2024-12-04-05-00-48.html
    14. AstrodyneTDI, EMC Considerations for Electric Vehicle Charging
    https://www.astrodynetdi.com/blog/emc-considerations-for-electric-vehicle-charging
    15. Taiwan Semiconductor, Power Components for On-Board Chargers (OBC): A Comprehensive Overview
    https://www.taiwansemi.com/en/blog-obc/
    16. EVESCO LLC, EV CHARGING CONNECTOR TYPES: A COMPLETE GUIDE
    https://www.power-sonic.com/blog/ev-charging-connector-types/
    17. Nissan to democratise V2G technology with next-generation EVs
    https://www.autoexpress.co.uk/nissan/364616/nissan-democratise-v2g-technology-next-generation-evs
    18. Henkel Croatia, EV Charging Infrastructure
    https://www.henkel-adhesives.com/hr/en/industries/power-generation-and-conversion/power-conversion/ev-charging-infrastructure.html
    19. Virta Global, Quick guide for EV charging
    https://www.virta.global/fast-charging-guide
    20. WiTricity, WiTricity Wireless Charging: The end-to-end charging solution for electric vehicles
    https://witricity.com/automotive/witricity-wireless-charging
    21. Elinkpower, Charging pile ISO15118 protocol details for AC/DC smart charging
    https://www.elinkpower.com/news/charging-pile-iso15118-protocol-details-for-acdc-smart-charging/
    22. Merchants Fleet, EV Charging Interoperability Explained
    https://www.merchantsfleet.com/evs/ev-charging-interoperability/
    23. Evreporter, Summary of stakeholders and business models in EV charging space
    https://evreporter.com/summary-of-stakeholders-and-business-models-in-ev-charging-space/
    24. Transport & Environment, T&E note on the impact of fuels in the car CO2 regulation
    https://www.transportenvironment.org/uploads/files/2024_11_Fuels_cars_dead_end.pdf
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    110933028
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110933028
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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