Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/155426
|
| Title: | 從穀物到杯中物：探討消費者對威士忌永續性的認知與態度
From Grain to Glass: Evaluating Consumer Awareness and Attitudes towards Sustainability in Whisky |
| Authors: | 胡維榛
Hu, Wei-Chen |
| Contributors: | 吳文傑
Wu, Wen-Chieh
胡維榛
Hu, Wei-Chen |
| Keywords: | 永續發展
消費者行為
威士忌
烈酒產業
Sustainability
Consumer Awareness
Whisky
Spirits industry |
| Date: | 2024 |
| Issue Date: | 2025-02-04 15:36:42 (UTC+8) |
| Abstract: | 此篇研究探討了消費者對威士忌酒業中永續發展的認知和態度，透過量化問卷調查和質化訪談的結合，探討永續發展與不同類別飲料與酒類飲料消費者的購買決策中的相關性，尤其是威士忌消費者。研究結果顯示，雖然永續發展越來越受到重視，但消費者對行業內永續發展實踐的了解仍存在顯著差距。問卷分析揭示了針對不同品類對永續發展的考慮程度存在顯著差異，其中快速消費品和其他酒類飲料優先於威士忌。結論建議更有效地將永續發展的概念融入威士忌品牌中，可以提高其對消費者的重要性，強調需要量身定制的永續溝通策略。
This study explores consumer awareness and attitudes toward sustainability in the whisky industry through a combination of surveys and interviews, the research evaluates how sustainability is related in purchasing decisions across different categories among alcohol beverage consumers, especially whisky consumers. The findings reveal that while sustainability is increasingly valued, significant gaps exist in consumer knowledge of sustainable practices within the industry. Questionnaire analysis reveals significant differences in sustainability considerations across these categories, with FMCG and other beverages prioritized over whisky. The conclusion suggests that integrating sustainability more effectively into whisky branding could enhance its importance to consumers, emphasizing the need for tailored sustainability communication strategies. |
| Reference: | Statista. (2023). Global Spirits Market Report
Mordor Intelligence. (2023). Spirits Market – Growth, Trends, and Forecasts
IWSR. (2023). Global Alcohol rends Report
Euromonitor International. (2023). Alcoholic Drinks in 2023
Deloitte. (2023). Consumer Products Industry Outlook
Smith, J. (2023). The History and Varieties of Whisky. Journal of Beverage Studies, 3
Dabija, D., Nastase, C.-E., Chetrariu, A., & Dabija, A. (2024). Multi-Criteria Analysis in Circular Economy Principles: Using AHP Model for Risk Assessment in Sustainable Whisky Production. Computation, 12(10), 206. https://doi.org/10.3390/computation12100206
Früh, W. (2021). Sustainable Whisky Production: Carbon Footprint Reduction Strategies. Renewable Energy and Power Quality Journal, 25(3), 45-80.
Reichheld, A., Peto, J., & Ritthaler, C. (2023). Research: Consumers’ Sustainability Demands Are Rising. Harvard Business Review
Smith, J. (2020). Impact of Online Pedagogical Feedback on Academic Performance: A Comparative Study. Journal of Educational Psychology, 15, 123-136.
Jones, P., & Comfort, D. (2019). A Commentary on the Localisation of the Sustainable Development Goals. Journal of Public Affairs. https://doi.org/10.1002/pa.1943
Harris, J. (2021). Sustainability Initiatives in the FMCG Industry. World Branding Forum. https://brandingforum.org/featured/sustainability-initiatives-for-fmcg/
Kantar. (2023). Sustainability could bring $382 billion to FMCG brands. https://www.kantar.com/inspiration/fmcg/sustainability-could-bring-382-billion-to-fmcg-brands
Maersk. (2023). Opportunities and challenges in integrating sustainability into FMCG supply chains. https://www.maersk.com/news/articles/2023/10/27/opportunities-and-challenges-in-integrating-sustainability-into-fmcg-supply-chains
Nguyen, T., & Parker, L. (2022). Consumer Loyalty and Sustainable Practices. Journal of Marketing Research, 34(2), 45-60.
Unilever. (2020). Towards a Circular Economy for Plastics. https://www.unilever.com/sustainability/plastics/
Unilever. (2024). How We’re Aiming for Greater Impact with Updated Plastic Goals. https://www.unilever.com/news/news-search/2024/how-were-aiming-for-greater-impact-with-updated-plastic-goals/
Deloitte. (2021). Shifting Sands: Are Consumers Still Embracing Sustainability? https://www2.deloitte.com/global/en/insights/topics/strategy/consumer-sustainability-topics.html
Economist Impact. (2022). Sustainable Supply Chains: Why Placing Workers at the Core of their Strategy Drives Higher Performance. https://impact.economist.com/sustainability/sustainable-supply-chains-report
Clark, J., & Brown, M. (2022). Sustainable Ingredients: A Growing Trend in the Beverage Industry. International Journal of Food and Beverage Research, 3(2), 15772.
Coca-Cola European Partners. (2020). Our Sustainability Action Plan. https://www.cokecce.com/sustainability/our-commitments
Danone. (2022). Innovative Plant-Based Bottles. https://www.danone.com/impact/planet/packaging-circularity.html
Früh, A. (2021). Sustainability in the Beverage Industry: A Research Agenda from the Demand Side. 13(1), 186. https://doi.org/10.3390/su13010186
Nestlé Waters. (2021). Achieving Zero Environmental Impact. https://www.nestle-waters.com/environmental-sustainability
Nielsen. (2019). Sustainable Shoppers: Buy the Change They Wish to See in the World. https://www.nielsen.com/us/en/insights/report/2019/sustainable-shoppers-buy-the-change-they-wish-to-see-in-the-world/
PepsiCo. (2021). Sustainable Agriculture. https://www.pepsico.com/sustainability/agriculture
White, T. (2023). Improving Energy Efficiency in the Food and Beverage Industry. Energy Efficiency Movement.
SWA. (2021). Sustainability in the Scotch Whisky Industry. https://www.scotch-whisky.org.uk/industry-insights/sustainability/
Distill Ventures. (2021). Sustainability in the Whisky Industry. https://www.distillventures.com/article/sustainability-in-the-whisky-industry/
Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf
Joosten, H., & Clarke, D. (2002). Wise Use of Mires and Peatlands: Background and Principles Including a Framework for Decision-making. International Mire Conservation Group and International Peat Society.
Bain, C., Bonn, A., Stoneman, R., Chapman, S., Coupar, A., Evans, M., ... & Thompson, D. B. A. (2011). IUCN UK Commission of Inquiry on Peatlands. IUCN UK Peatland Programme.
Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland
Distill Ventures. (2021). Energy Efficiency and Cost Saving Opportunities for Distilleries. https://portal.ct.gov/-/media/deep/p2/business_industry/breweries/distilleries_guide_final-20220202_508.pdf
Strath. (2021). Balmenach Distillery Case Study. https://www.esru.strath.ac.uk/EandE/Web_sites/10-11/Whisky/downloads/case_study.pdf
Power Technology. (2024). Green whisky: The distilleries turning to hydrogen for net zero in Scotland. https://www.sdi.co.uk/news/green-whisky-the-distilleries-turning-to-hydrogen-for-net-zero-in-scotland
Glenfiddich. (2021). Sustainability press release. https://www.glenfiddich.com/uk/general/sustainability-press-release/
VinePair. (2021). Glenfiddich Distilleries to Fuel Trucks With Whisky Waste In Sustainability Push. https://vinepair.com/booze-news/glenfiddich-whisky-sustainable/
Campaigns of the World. (2021). Glenfiddich turning whiskey waste into green biogas. https://campaignsoftheworld.com/news/glenfiddich-fleet-on-green-biogas/
Diageo. (2024). Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker. https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/press-release/2024/diageo-launches-first-70cl-paper-based-bottle-on-trade-trial-for-johnnie-walker.pdf
Diageo. (2024). Packaging | Grain-to-glass sustainability. https://www.diageo.com/en/esg/sustainability/packaging
Stafford, J.V. (Ed.). (2023). Precision Agriculture '23. European Conference on Precision Agriculture. DOI: 10.1007/978-3-030-89472-4, 45-46.
Downes, S. (2024). How Diageo is Defying Logic with Paper Baileys Bottles. Sustainability Magazine, 37-39. https://sustainabilitymag.com/articles/how-diageo-is-defying-logic-with-paper-baileys-bottles
Malczewski, K. (2024). How can luxury spirits be sustainable? The Spirits Business, 29-30.
Hurley, F. (2024). Scotch Whisky Sector Faces Export Decline Amid Rising Duties and Tariffs. The Financial Analyst. https://thefinancialanalyst.net/2024/11/14/scotch-whisky-sector-faces-export-decline-amid-rising-duties-and-tariffs/
Früh, Wolf. (2021). Reducing the carbon footprint of Whisky production through the use of a battery and heat storage alongside renewable generation. Renewable Energy and Power Quality Journal. 29-32.
Vintre Møller. (2023). Local sustainable whisky production. EU CAP Network Good Practice Report.
Rosemary Gallagher. (2024). Whisky: Evolving industry looks to better environment. The Scotsman.
Camilleri, M. A., Cricelli, L., Mauriello, R., & Strazzullo, S. (2023). Consumer Perceptions of Sustainable Products: A Systematic Literature Review. Sustainability, 15(11), 8923.
Reichheld, A., Peto, J., & Ritthaler, C. (2023). Research: Consumers’ Sustainability Demands Are Rising. Harvard Business Review.
Šostar, M., & Ristanović, V. (2024). Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries. World, 5(4), 1248-1266.
Environmental Protection Administration (EPA) Taiwan. (2023). Annual Report on Environmental Protection. Retrieved from EPA Taiwan
Taiwan Bureau of Energy. (2024). Renewable Energy Projects and Goals.
Council of Agriculture, Executive Yuan. (2024). Sustainable Agriculture Programs.
Hsu, C., Lin, P., & Chang, T. (2023). Green Manufacturing in Taiwan’s Electronics Industry. Journal of Industrial Sustainability, 14(2), 134-150.
Chou, W., & Lin, M. (2023). Consumer Awareness and Preferences for Sustainable Products in Taiwan. Journal of Consumer Studies, 17(3), 78-95.
Corporate Sustainability Report Taiwan. (2024). Corporate Social Responsibility and Sustainability. Retrieved from CSR Taiwan
Wang, Y., & Lin, S. (2023). Taiwanese Whisky: From Craft to International Recognition. International Journal of Beverage Research, 7(3), 54-67.
Kavalan Distillery. (n.d.). Sustainability at Kavalan. https://www.kavalanwhisky.com/zh-tw/intro.php?ref=aW5kZXgucGhw
Taiwan Tobacco and Liquor Corporation (TTL). (n.d.). Nantou Distillery and Sustainability. https://www.ttl.com.tw/
Taiwan Green Trade Project Office. (2023). Taiwan’s Path to Net Zero: Industrial Transformation and Green Energy. https://www.greentrade.org.tw/
Taiwan Environmental Protection Administration (EPA). (2023). Water Resource Management Policies. https://www.moenv.gov.tw/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933012 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110933012 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
