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| Title: | 拓展心衰竭專利藥普及率之商業策略
Strategic Approached to Expanding the Accessibility and Adoption of Patented Medication for Heart Failure |
| Authors: | 范姜士彰
Chiang, Allen Fan |
| Contributors: | 吳文傑
Wu, Wen-Chieh
范姜士彰
Allen Fan Chiang |
| Keywords: | 心衰竭
heart failure
ivabradine
Coralan
patent
life quality |
| Date: | 2025 |
| Issue Date: | 2025-02-04 15:36:41 (UTC+8) |
| Abstract: | Heart failure is a condition caused by loss of crucial quantity of functional myocardial cells after injury to the heart from various causes. With a 5-year mortality rate ranks fifth among all diseases, heart failure is also a chronic condition that patients must live with but cannot be cured. Thus, the challenge lies in improving life quality for heart failure patients through medical treatment. With intervention of Ivabradine, patients can improve their heart’s ejection fraction and alleviate symptoms that interfere with daily life. Moreover, Ivabradine is currently the only solution to manage hypotension caused by heart failure, a condition that not only causes discomfort but also hinders patients from reaching target medication dose. Therefore, raising awareness of Ivabradine intervention is crucial to optimizing medication and improving life quality for eligible patients. Without a large budget, Servier, the patent owner of Ivabradine in Taiwan, can only conduct limited promotional activities. This thesis will focus on a case study of strategies to achieve a 17% national growth rate for 4 consecutive years, ultimately reaching 50% coverage of eligible patients before patent expires in 2028 with limited budget. More than incremental profits, the underlying goal is to take responsibilities of improving life quality for more patients by optimizing heart failure treatment with Ivabradine. |
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32. National Health Institute – Health Technology Assessment from Taiwan Center for Drug Evaluation
https://www.nhi.gov.tw/ch/dl-11875-717e9c20986c419dbdb36346b2360fea-1.pdf?utm_source=chatgpt.com |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933010 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933010 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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