政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/155155
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 114409/145439 (79%)
造访人次 : 53248712      在线人数 : 501
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 傳播學院 > 專書/專書篇章 >  Item 140.119/155155


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/155155


    题名: Extended reality and metaverse technology
    作者: 林日璇
    Lin, Jih-Hsuan Tammy
    贡献者: 傳播學院
    日期: 2024-10
    上传时间: 2025-01-10 09:48:13 (UTC+8)
    摘要: Extended reality is an umbrella term describing all metaverse-related technology, including virtual reality (VR), augmented reality (AR), and mix-reality (MR). With the popularity of the phrase “metaverse,” extended reality technology has received immense attention. Communication researchers have studied the use of VR and AR in persuasion and its traits on human behavior for over a decade. This chapter reviews existing communication research employing VR and AR technology in message persuasion and marketing. It describes the industrial imagination of using VR and AR for the metaverse, and reviews the theoretical constructs of VR, including place illusion, plausibility illusion, and virtual body ownership. Empirical studies incorporating these constructs are reviewed in areas including communication persuasion, digital games, health, and marketing. The chapter also reviews the use of AR for marketing and health persuasion.
    關聯: Entertainment Media and Communication, De Gruyter Academic Publishing, pp.535-548
    数据类型: book/chapter
    ISBN: 9783110792812
    DOI 連結: https://doi.org/10.1515/9783110792881-038
    DOI: 10.1515/9783110792881-038
    显示于类别:[傳播學院] 專書/專書篇章

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML28检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈