| Abstract: | 我們對於中共官媒的黨性原則通常會很直接地接受了「黨媒姓黨」的論述，然而正是這樣的直覺反應不禁令人思考，這些直觀上認定為黨媒的媒體，真的與中共中央擁有完全相同的意識形態嗎？而面對突發的疫情，黨媒是否又會與黨保持一致的論述呢？對此，本文產生三項問題意識：「中共的意識形態框架如何在黨媒中呈現」、「黨媒是否完全姓黨」以及「面對疫情時黨媒又是如何使用意識形態框架」。本文首先以「中共十九大政治報告」以及「人民日報評論版」作為語料庫數據；再者透過庫博中文獨立語料庫進行文字探勘和共現分析，並繪製語意網絡圖，同時以此為基礎判讀和建構意識形態「框架包裹」；最後，分析比較兩份語料庫意識形態框架之異同。從研究結果得以發現中共的意識形態主要以「國家發展框架」、「黨的領導框架」和「中國形象框架」呈現。而在黨媒中，雖主要框架與《報告》相同，但在子框架中卻又各自以當時時空環境進行脈絡上的調整，以達到符合黨中央利益的框架。因此，黨媒對於意識形態框架的使用是相當彈性的，在大前提下能夠因時因地制宜。本文透過文字探勘、語意網絡及框架化分析，試圖從混合性研究方法解構中共黨媒的特性，並提供中共面對突發事件時會如何使用黨媒框架化意識形態之研究途徑。
We usually directly accept the statement of “Party media surnamed the party” regarding the party spirit of the CCP’s official media. However, it is this intuitive reaction that makes people think that these media, whether these media, which are intuitively identified as party media, really have exactly the same ideology as the Central Committee of the CCP. Facing the sudden novel coronavirus outbreak, will the party media maintain a consistent discourse with the party? In this regard, this article raises three questions: "how the CCP's ideological frames are presented in the party media?", "whether the party media is entirely surnamed the party", and "how does the party media use the ideological frames under the pandemic". This article first uses the "Political Report of the 19th National Congress of the Communist Party of China" and the "People's Daily Commentary" as the corpus data; second, using text mining and co-occurrence analysis through CORPRO, then mapping the semantic networks. At the same time, interpreting and constructing the ideological "frame packages" base on the semantic networks; in the end, analyze and compare the similarities and differences of the ideological frames of the two corpora. From the research results, it can be found that the ideology of the CCP is mainly presented in the "frame of national development", "frame of the party's leadership" and "frame of China's image". In the party media, although the major frames are the same as the "Report", in the sub-frames, each of them is adjusted in context according to the time and space environment at that time, so as to achieve frames that are correspond to the interests of the Party Central Committee. Therefore, under the major frames, the use of the ideological frames by the party media is quite flexible, and being able to adapt to time and local conditions. Through text mining, semantic network and framing analysis, this paper attempts to deconstruct the characteristics of the CCP's media from a hybrid research method, and provides a research approach on how the CCP uses the CCP's media to frame ideology in the face of emergencies. |
