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    题名: 習時期的機構改革與電視劇市場之黨性變化
    Institutional Reforms during the Xi Era and the Changes in Party Spirit in the Television Drama Market
    作者: 許弘諺
    贡献者: 傳播博五
    关键词: 大數據分析;中國電視劇市場;機構改革;黨性原則
    Big data analysis;Chinese television drama market;Institutional reform;Party spirit principles
    日期: 2023-06
    上传时间: 2025-01-07 09:20:43 (UTC+8)
    摘要: 自習近平於 2012 年 11 月就任中共中央總書記起，對於主管中國電視劇的機構進行了兩次改革與更名，並強調中國電視劇的發展必須「圍繞黨和國家」，顯見中國政府對於中國的電視劇市場走向是「有所期待的」。對此，本研究產生三點問題意識：一為「機構改革對電視劇產生的黨性變化為何？」；二為「不同性質製作機構間生產之電視劇是否有所差異？」；三為「中共的機構改革是否會使電視劇市場產生逐漸趨同？」。 研究發現，從黨性指標的分析中得到，不同機構的黨性指標在三個時期都有變化。尤其在「國企」和「私企」中，製作「重大革命」題材的比例日益增高。此外，不同性質的製作機構和不同類型的機構所生產的電視劇有所差異。 雖然電視劇市場是否產生趨同尚無法實質證明，但「內容符號」和「相關意見要求」的分析顯示中國電視劇市場的「內容符號」有趨同的趨勢。本研究試圖透過大數據與質化的混合性研究方法，回答前述之問題意識及本文之核心題旨，希冀填補當前中國電視劇市場及其黨性研究實證方法之缺口。
    Since assuming the position of General Secretary of the Communist Party of China in November 2012, Xi Jinping has implemented two reforms and renamed the institutions responsible for supervising China's television dramas, emphasizing that the development of Chinese television dramas must "revolve around the Party and the country." The Chinese government has certain expectations for the direction of the country's television drama market. This study raises three questions: first, "What changes in Party spirit will the institutional reforms bring about in television dramas?" second, "Are there differences in television dramas produced by institutions of different natures?" and third, "Will the institutional reforms of the Communist Party lead to a gradual convergence of the television drama market?" The study found that the Party spirit indicators of different institutions changed during three periods. In particular, the proportion of television dramas produced with "major revolutionary" themes increased in state-owned and private enterprises. In addition, there were differences in the television dramas produced by institutions of different natures and types. Although it cannot be substantively proven whether the television drama market has undergone convergence, the analysis of "content symbols" and "relevant opinion requirements" shows that the "content symbols" in the Chinese television drama market are trending towards convergence. This study attempts to answer the questions mentioned above and the core theme of this paper through a mixed research method of big data and qualitative analysis, hoping to fill the gap in current research on the Chinese television drama market and its Party spirit.
    關聯: 2023年中華傳播學會年會, 中華傳播學會
    数据类型: conference
    显示于类别:[傳播學院博士班] 會議論文

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