政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/155017

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/155017

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/155017

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/155017

题名:	滴品茶行營運企劃書 DYPTEA tea shop business plan
作者:	蘇信諭 Su, Hsin-Yu
贡献者:	吳文傑 Wu, Jack 蘇信諭 Su, Hsin-Yu
关键词:	茶行茶 business plan tea tea lover tea sop
日期:	2024
上传时间:	2025-01-02 12:13:25 (UTC+8)
摘要:	碩士論文詳細闡述了茶館“DypTea”的商業計畫。該計畫旨在顛覆年輕一代對“茶文化”的刻板印象，為臺灣茶產品塑造新的形象。DypTea 提供舒適和愉悅的空間，讓茶愛好者沉浸在茶香之中。論文內容包括 DypTea 的業務概覽、市場分析、運營計畫，以及財務和可持續性報告。根據分析報告，論文展示了茶葉市場的概況、消費者行為的變化以及 COVID-19 的影響。行銷計畫採用 SWOT 分析方法，評估優勢、劣勢、機會和威脅，以確保競爭優勢；商業畫布明確展示了商業模型的輪廓，從而制定定價策略，視覺化價值主張，並與運營計畫相結合，包括供應商、庫存和物流管理。綜上所述，本論文為“DypTea”茶館提供了一份全面的商業計畫，包含詳細的分析和切實可行的策略，以推動其成功。這為有意開設茶館或探索行業動態的個人提供了寶貴的見解。 The master’s thesis presents the detailed business plan for the opening of the tea shop, “DypTea”. The business plan aims to subvert the stereotype of the “tea culture” among younger generation and provides the new image of Taiwanese tea product. DypTea provides comfortable and enjoyable places for the tea lovers indulged in the tea fragrance. The thesis includes DypTea business overview, market analysis, operation plan, and financial and sustainable reports. According to the analytical report, it shows the market overview of the tea market, the change of the consumer behavior, and the impact of COVID 19. The marketing plan applies SWOT to analyze the strength, weakness, opportunity and threat to ensure the competitive edge; business canvas presents the clear business model outline to formulate the pricing strategy, visualize the value proposition and cooperate with the operation plan including supplier, inventory, and logistics management. In conclusion, this thesis delivers a well-rounded business plan for the "DypTea" tea shop, featuring a detailed analysis and actionable strategies designed to drive its success. It offers valuable insights for individuals interested in opening a tea shop or exploring the dynamics of the industry.
參考文獻:	Statista: Market Insights> Consumer> Hot Drinks> Tea- Taiwan https://www.statista.com/outlook/cmo/hot-drinks/tea/taiwan#volume 疫情大風吹餐飲市場重分配王芳瑋 2021-06-18 http://shuj.shu.edu.tw/blog/2021/06/18/%E7%96%AB%E6%83%85%E5%A4%A7%E9%A2%A8%E5%90%B9E9%A4%90%E9%A3%B2%E5%B8%82%E5%A0%B4%E9%87%8D%E5%88%86%E9%85%8D-2/ RESEARCHDIVE: Report Store> Food and Beverage > Tea Market Report https://www.researchdive.com/4659/tea-market Zion Market Research: Food & Beverage> Bubble Tea Market https://www.zionmarketresearch.com/report/bubble-tea-market Uncover the Secrets of Taiwan’s Bubble Tea Scene with Measurable AI’s Exclusive Data by Josie Mobley 2023-08-04 https://blog.measurable.ai/2023/08/04/uncover-the-secrets-of-taiwans-bubble-tea-scene-with-measurable-ais-exclusive-data/ CEIC: Countries/Regions > Taiwan > Taiwan Household Income per Capita https://www.ceicdata.com/en/indicator/taiwan/annual-household-income-per-capita The latest analysis of coffee business opportunities https://magazine.feg.com.tw/magazine/en/magazine_detail.aspx?id=12529 〈財經週報-咖啡商機〉台灣咖啡進口量破5萬噸年喝40億杯咖啡 https://ec.ltn.com.tw/article/paper/1649187 Kaohsiung leads Taiwan in beverage spending by Hou Cheng-hsu and Kayleigh Madjar 2024-04-08 https://www.taipeitimes.com/News/taiwan/archives/2024/04/08/2003816132 Statista: Consumer Goods & FMCG> Non-alcoholic Beverages https://www.statista.com/statistics/1094493/taiwan-frequency-of-functional-beverage-consumption-by-age/ Tea researchers to help expand drink market by Yang Yuan-ting and Kayleigh Madjar 2021-11-23 https://www.taipeitimes.com/News/taiwan/archives/2021/11/23/2003768362 屏東縣港口茶 Pingtung Port Tea: A Historical Anomaly From The 19th Century 2015-6-27 https://eco-cha.com/blogs/news/34494980-pingtung-port-tea-a-historical-anomaly-from-the-19th-century
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933014
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933014
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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