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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/154651


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/154651


    Title: 合樸農學市集的永續之道—社群貨幣的導入
    The Sustainable Way of HopeMarket--Import of Community Currency
    Authors: 別蓮蒂;劉世慶
    Contributors: 企管系
    Keywords: 社會企業;合樸農學市集;農產業;有機小農;社群貨幣;三重基線
    Social enterprise;HopeMarket;Agricultural industry;Organic small farmers;Community currency;Triple bottom line
    Date: 2024-09
    Issue Date: 2024-12-12
    Abstract: 近年來，興起不少社會企業協助有機小農販售農產品。位於台中的合樸農學市集是全台第一個固定舉辦的農夫市集，在營運過程中面對了各式挑戰，除了有機小農先天條件不佳的困境外，也面臨志工管理上的問題。合樸決定導入社群貨幣系統來回應挑戰，然而，對於導入社群貨幣的變革，合樸的農友與志工出現反抗聲音，甚至造成農友的離去，這也考驗著合樸農學市集執行長，如何設計社群貨幣制度及回應相關質疑。也經由合樸農學市集個案，供學生學習三重基線框架與其意涵。
    Relation: 產業與管理論壇, Vol.26, No.3, pp.70-95
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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