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    题名: Value Co-creation in Live Streaming E-Commerce Platforms: A Microfoundations Perspective of Actor Engagement
    作者: 張欣綠
    Chang, Hsin-Lu;Wang, Kai;Tai, Jeffrey C. F.
    贡献者: 資管系
    日期: 2024-07
    上传时间: 2024-11-15 10:26:49 (UTC+8)
    摘要: Investigating value co-creation in live streaming e-commerce (LSEC) from a microfoundations perspective of actor engagement is important because (1) The value of LSEC is phenomenologically defined by the unique interaction experience co-created by participating actors of sellers, shoppers, Internet influencers, and sponsors; (2) value co-creation in LSEC is a resource integration process generating unique experience through actor engagement; (3) viewing the value co-creation process from the microfoundational view of actor engagement clarifies how value emerges in the resource integration process and leads to LSEC’s competitive advantage. Through an interpretive case study design, this study contributes to the microfoundations and information systems literature by offering a contextualized actor engagement perspective on value co-creation in LSEC. This study enriches the literature on theorizing about service-dominant logic from the microfoundations perspective and responds to the call for research to understand the role of actor engagement as a microfoundation for value co-creation in LSEC.
    關聯: Proceedings of Pacific-Asia Conference on Information Systems, AIS
    数据类型: conference
    显示于类别:[資訊管理學系] 會議論文

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