| Abstract: | 新冠疫情導致臺北捷運系統旅運量跌破日均200萬人次，本研究採用計畫行為理論，透過問卷調查蒐集資料，以統計檢定、結構方程式等方法探討民眾在後疫情時期的自我態度、主觀規範、感知行為控制、身心健康感知、防疫資訊接收態度等五大構面，是否影響搭乘捷運的意圖與行為。模式分析結果顯示，自我態度、感知行為控制、身心健康感知等構面具有顯著影響，若干疫情高風險族群或是身心健康、家庭經濟與親友受疫情衝擊較大之民眾，搭乘捷運的正向態度與感知偏低，經濟弱勢族群搭乘捷運更可能伴隨著焦慮感。連同都會區各種競合運具發展變化、人口下滑暨其他外部綜合因素，約可回應臺北捷運迄今未能恢復疫情之前的旅運量水準。文末建議交通部門除了透過多元方式推廣大眾運輸外，各界也須從疫情經驗中學習應變與適應力，短期仍應重視疫情的心理衝擊、中長期則有待捷運路網持續擴充，捷運旅運量方能逐步回升。
The COVID-19 pandemic precipitated a substantial decline in the average daily ridership of Taipei Mass Rapid Transit (MRT), falling below two million passenger trips. Employing the Theory of Planned Behavior, this study utilized a questionnaire survey, statistical tests, and structural equation modeling to explore the impact of five constructs on post-pandemic Taipei MRT usage intentions and behaviors, including self-attitude, subjective norm, perceived behavior control, health perception, and media attitude. Results from the model analysis revealed significant effects of self-attitude, perceived behavior control, and health perception. Specific groups, such as those at higher pandemic risk or experiencing notable impacts on physical-mental health, family economy, and social connections, displayed diminished positive attitudes and perceptions toward taking Taipei MRT. Economically disadvantaged groups may exhibit a heightened likelihood of experiencing anxiety during MRT travel. Amidst the dynamic interplay of co-opetition modes, demographic shifts, and other external factors in the metropolitan area, the present Taipei MRT ridership has not fully rebounded to pre-pandemic levels. This study concludes with recommendations that the transportation sector should emphasize diverse strategies to promote public transit and societal adaptation based on pandemic-induced insights. In the short term, attention should be directed towards the psychological impacts of the pandemic, while mid- to long-term solutions involve expanding the Taipei MRT network to restore ridership gradually. |
