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| 題名: | 文化對於韓國文化之偶像化和商品購買意願的影響
How cultures affect the way people idolize K-Pop stars and the purchase intention of idol-related merchandises |
| 作者: | 陳梅霜
Thuong, Tran Mai |
| 貢獻者: | 蔡葵希
Christine Linda Cook
陳梅霜
Tran Mai Thuong |
| 關鍵詞: | 文化邏輯
偶像依戀
韓流
K-POP
購買意向
culture logics
idol attachment
Korean Wave
K-Pop
purchase intention |
| 日期: | 2024 |
| 上傳時間: | 2024-11-01 11:03:35 (UTC+8) |
| 摘要: | 多年來，K-Pop 或韓流已成為一種全球現象，並對當代年輕人產生了巨大影響。韓流粉絲來自不同的文化背景，有著不同的生活方式、習慣和觀點等，這些文化會對各種行為產生不同的影響；本研究特別關注的是偶像周邊商品的購買意願。因此，本研究旨在透過檢視不同的文化背景（在本研究中被定義為 "東方 "和 "西方"）將如何影響偶像依戀的程度，從而豐富現有關於 K-Pop 偶像依戀研究的文獻。本研究旨在深入探討文化價值如何影響休閒/文化產品購買決策的理解。最後，本研究的結果也為企業制定新產品在多個地區市場的行銷策略提供了更多啟示，尤其是在文化產品的國際行銷方面。
K-Pop or Hallyu has been a global phenomenon for years and has had a massive impact on the youth of today. Korean Wave fans come from distinct cultural backgrounds with different lifestyles, habits, viewpoints, etc., and these cultures will have distinct effects on a variety of behaviors; of particular interest in this study is the purchase intention of idol-related goods. Therefore, this study aims to enrich extant literature on the study of K-Pop idol attachment by examining how different cultural backgrounds, operationalized in this study as “Eastern” and “Western”, will affect the level of idol attachment, which we propose will later lead to the purchase intention of idol-related products. This study aims to increase our understanding of how cultural values impact purchase-making decisions for leisure/cultural goods. Lastly, the result of this study also contributes more insights for businesses developing marketing strategies for new products in multiple regional markets, particularly in the case of international marketing of cultural products. |
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| 描述: | 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1022 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0111ZM1022 |
| 資料類型: | thesis |
| 顯示於類別: | [全球傳播與創新科技碩士學位學程] 學位論文
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