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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/154195


    Title: 媒體的影響力與魅力：探討媒體報導與語言風格對創業融資的影響
    The Allure of Media Influence: Exploring the Impact of Media Coverage and Linguistic Style on Entrepreneurial Financing
    Authors: 顏瑋廷
    Yen, Wei-Ting
    Contributors: 楊宗翰
    Yang, Tsung-Han
    顏瑋廷
    Yen, Wei-Ting
    Keywords: 訊號理論
    無成本訊號
    創業融資
    語言風格
    Signal theory
    Costless signal
    Entrepreneurial financing
    Linguistic style
    Date: 2024
    Issue Date: 2024-11-01 10:57:45 (UTC+8)
    Abstract: 本研究探討新聞媒體對新創企業融資表現的影響，基於信號理論，深入分析新聞媒體作為訊號傳遞者所扮演的角色。研究使用 Crunchbase 資料庫，涵蓋 2014 至 2023 年間的新創公司數據，並採用固定效應迴歸方法進行分析。重點觀察媒體訊號對融資表現的影響，並探討多元訊號的協同作用及公司背景條件的調節效果。研究結果顯示，擁有較多相關新聞報導的公司，融資表現顯著較佳，尤其在初期階段效果更為明顯，隨著經營時間的延長，訊息揭露的增加使得效果逐漸遞減。此外，文章的複雜度對公司融資表現存在負面影響，而文章的正面情緒能夠緩解這一不利影響，起到調節作用。
    This study explores the impact of news media on the financing performance of startups, based on signaling theory, and analyzes the role of news media as a signal transmitter. The research utilizes data from the Crunchbase database, covering startups from 2014 to 2023, and employs a fixed-effects regression model for analysis. The focus is on observing how media signals affect financing performance, while also examining the synergistic effect of multiple signals and the moderating role of company background. The results show that companies with more media coverage have significantly better financing performance, especially during the early stages. However, as companies mature and more information is disclosed, the effect gradually diminishes. Additionally, the complexity of articles negatively impacts financing performance, but positive sentiment in the articles can mitigate this negative effect, acting as a moderator.
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    Description: 碩士
    國立政治大學
    科技管理與智慧財產研究所
    111364121
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111364121
    Data Type: thesis
    Appears in Collections:[Graduate Institute of TIPM] Theses

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