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| Title: | AI-based心理健康促進的創新經營模式之市場可行性研究
The Market Feasibility Analysis of Innovative Business Model for AI-Based Extended Reality (XR) Mental Healthcare Service |
| Authors: | 杜宜酈
Tu, Yi-Li |
| Contributors: | 許牧彥
Hsu, Mu-Yen
杜宜酈
Tu, Yi-Li |
| Keywords: | 數位醫療
人工智慧
XR
可行性
商業模式
智慧醫療
Digital Health
Artificial Intelligence
XR
Feasibility
Business Model
Smart Healthcare |
| Date: | 2024 |
| Issue Date: | 2024-11-01 10:57:32 (UTC+8) |
| Abstract: | 本研究旨在推廣 VR/AR 心理健康醫療於亞洲市場，特別是在台灣，了解公眾對此創新解決方案的接受度。隨著科技的進步，AR/VR 等新技術在心理健康領域獲得了廣泛關注。由於亞洲消費者的保守性，亞洲的採用模式與美國有所不同。我們的研究旨在消費者對 VR/AR 技術的熟悉度，了解消費者信任和採用此服務的意願。通過 STP（市場細分、目標定位、定位策略）框架、4C營銷模型和商業模式畫布，確立消費族群：年輕的科技愛好者作為台灣的主要目標人群。
調查結果顯示，公眾對 VR/AR 心理健康服務有強烈興趣，並在回應模式中存在顯著的性別差異。男性表現出較高的初步興趣，而女性則更關注自己的心理健康。研究強調需要針對特定人口特徵的教育和行銷策略，以提高採用率。儘管研究結果提供了寶貴的見解，但也有樣本多樣性和進行縱向研究的必要性等限制。
未來的研究應探索更廣泛的人口代表性、文化障礙以及跨文化比較，以完善在多元市場中有效引入 VR/AR 心理健康醫療的策略。因此，可以更好地理解和推廣 VR/AR 的心理健康促進服務解決方案的採用。
This research aims to promote VR/AR mental healthcare in the Asian market, particularly in Taiwan, and evaluate public acceptance of these innovative solutions. As technology advances, novel techniques such as AR/VR have gained traction, especially in mental healthcare. The adoption patterns in Asia differ from those in the United States due to the more conservative nature of Asian consumers. Our study emphasises consumer familiarity with VR/AR technology, significantly influencing trust and willingness to adopt these services. By utilising the STP (Segmentation, Targeting, Positioning) framework, the 4C marketing model and Business Model Canvas, we identified young, tech-savvy professionals as the primary target demographic in Taiwan.
Survey results indicated a strong interest in VR/AR mental healthcare, with notable gender differences in response patterns. Males showed greater initial interest, while females displayed a preoccupation with their mental well-being. The study underscores the need for targeted education and marketing strategies that address specific demographic concerns to enhance adoption rates. While the findings offer insights, the study acknowledges limitations such as sample diversity and the need for longitudinal research.
Future research should explore broader demographic representation, cultural barriers, and cross-cultural comparisons to refine strategies for effectively introducing VR/AR mental healthcare across diverse markets. Consequently, we can better understand and promote the adoption of VR/AR-based mental healthcare solutions. |
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
111364112 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111364112 |
| Data Type: | thesis |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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