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    题名: 社群時代下新聞性網紅之初探
    An Initial Exploration of News-ness Influencers in the Era of Social Communities
    作者: 陳博志
    Chen, Bo-Zhi
    贡献者: 劉昌德
    Liu, Chang-De
    陳博志
    Chen, Bo-Zhi
    关键词: 社群時代
    新聞性網紅
    社群媒體網紅
    知識型網紅
    自媒體
    The Era of Social Communities
    News-ness Influencers
    Social Media Influencers
    Knowledge Influencers
    Self-media
    日期: 2024
    上传时间: 2024-09-04 15:03:52 (UTC+8)
    摘要: 隨著社群媒體興起，傳統新聞機構的影響力逐漸減弱，這些新興媒體創造了許多新形式的新聞工作者，憑藉創意性的內容、靈活的工作模式以及對社會議題的關注，在新聞生態中佔據了重要位置。然而，現有的研究對於此群體的工作特徵、內容創新及其對社會影響的認識仍然不足。本研究延伸社群時代下「知識性網紅」概念，旨在探討新聞性網紅（News-ness Influencers）在當前社群時代中的角色定位，並分析其對新聞業的挑戰與機遇。
    本研究採用半結構式深度訪談法（Semi-Structured Interview），對多位新聞性網紅團隊成員進行訪談，了解其工作模式、勞動條件、內容創作及其對社會影響的看法。探討新聞性網紅團隊如何在當前社群媒體環境中進行內容創新。

    研究結果顯示，新聞性網紅團隊在工作自主性方面展現出強烈的自主意識和靈活性，透過多樣化的內容形式，如影音、圖片、社群互動等，創造出更具吸引力的內容，並成功吸引和維持大量的觀眾。其中，視覺元素的廣泛運用及個性化、真實性的展現，使新聞性網紅團隊與粉絲產生更加緊密的互動與連結。
    新聞性網紅的崛起重新定義了新聞工作者的角色，並對傳統新聞業提出了新的挑戰和反思。這些網紅在內容創新和社會參與方面的成功，顯示出社群時代下，新聞業務不再侷限於傳統新聞框架，而是更多地融入多元角色定位，更好地結合專業性與創意性，以適應快速變化的媒體環境，並重塑了整體的新聞價值觀。
    With the rise of social media, the influence of traditional news organizations has gradually weakened. These emerging media have created many new forms of journalists who, through creative content, flexible work models, and a focus on social issues, have taken a significant position in the news ecosystem. However, existing research remains insufficient in understanding the work characteristics, content innovation, and social impact of this group. This study extends the concept of "knowledge influencers" in the social media era and aims to explore the role positioning of "news-ness influencers" in the current social media landscape, while also analyzing the challenges and opportunities they present to the news industry.

    This study employed Semi-Structured Interview with members of news-ness influencer teams to gain insights into their work patterns, working conditions, content creation, and views on social impact. It explores how news-ness influencer teams innovate content within the current social media environment.

    The results indicate that news-ness influencer teams exhibit strong autonomy and flexibility in their work. They create more engaging content through diverse content formats, such as videos, images, and social media interactions, successfully attracting and retaining large audiences. The widespread use of visual elements, along with the expression of personalization and authenticity, enables news-ness influencer teams to create stronger interactions and connections with their fans.

    The rise of news-ness influencers has redefined the role of journalists and presented new challenges and reflections for traditional journalism. The success of these influencers in content innovation and social engagement demonstrates that journalism in the era of social communities is no longer confined to traditional frameworks. Instead, it has increasingly integrated more diverse role positioning, combining professionalism with creativity to adapt to the rapidly changing digital media environment, thereby reshaping the overall value of journalism.
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    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    109464039
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