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| Title: | 宮廟儀式的數位化：探索台灣宮廟信仰體驗的數位轉變
The Digitalization of Religious Rituals: Exploring the Digital Transformation of Ritual Experiences of Taiwanese Temples |
| Authors: | 張嘉恩
Chang, Jia-En |
| Contributors: | 陳宜秀
Chen, Yihsiu
張嘉恩
Chang, Jia-En |
| Keywords: | 儀式
數位化
數位宗教
台灣宮廟
信仰
感官體驗
Ritual
Digitalization
Digital Religion
Taiwanese Temples
Faith
Sensory Experience |
| Date: | 2024 |
| Issue Date: | 2024-09-04 15:03:29 (UTC+8) |
| Abstract: | 儀式是人類生活的例行之事，數位轉型則是近代社會發展的趨勢；而宮廟作為全台灣重要的信仰香火，信仰則是從儀式衍生而出的價值觀，本研究旨在探討數位科技如何影響宗教儀式及參與者的信仰意義，因此希望透過討論目前宮廟數位化的現象與內容，了解數位化如何重塑參與者對於儀式的體驗與信仰的意義，最後試圖為宗教儀式的數位轉型提出建議與設計改善。
本研究採取深度訪談方法，訪談對象包括提供數位服務的代表性宮廟（松山慈祐宮、北港武德宮以及北港朝天宮）之重要幹部，以及11位使用過各種數位宗教服務的不同背景信眾。研究涵蓋了多種數位服務，如線上抽籤、線上點燈、線上補財庫、LINE上傳祈福語、籤詩解籤機、光明燈尋燈系統、悠遊卡支付系統、機器人導覽、銀行ATM、AI解籤機器人、NFT錢母、元宇宙虛擬參拜等。
研究發現，數位化服務提升了儀式的便利性和可及性，但同時也帶來了儀式本質和神聖性的挑戰，可能稀釋傳統儀式的情感連結和社群互動。研究特別指出，宗教儀式數位化面臨的主要挑戰是感官體驗的替代。儘管受訪者對於感官體驗的重要性態度呈現兩極化，但視覺、觸覺、聽覺和集體性仍被普遍認為是重要元素。而宮廟方面臨的數位宗教則是數位帶來的便利性及苦行主義的辯證，更重要的是在數位轉型過程中普遍認為數位工具應輔助而非替代傳統儀式，並強調數位化在管理、服務和文化保存方面的潛力。
本研究系統性分析台灣宮廟數位化案例，為數位宗教、傳播學和人機互動等領域提供了新的視角。研究貢獻包括深入探討儀式的多重意涵及其在數位時代的變遷，揭示宮廟方在數位轉型中的想法，以及信眾對數位宗教服務的真實體驗和需求。更重要的是，本研究聚焦於台灣民間信仰的獨特文化現象，拓展了數位宗教研究的地域視角，也為宗教組織和科技公司在開發數位服務時提供了實務建議。
Rituals are fundamental to human life. While digital transformation is a contemporary societal phenomenon, temples in Taiwan, as centers of religious worship, still derive their value from rituals. This study examines the impact of digital technology on religious rituals and participants' faith, exploring the current state of temple digitization and its effects on ritual experiences and faith, and proposes recommendations for digital transformation.
This study uses in-depth interviews with key personnel from Songshan Ciyou Temple（松山慈祐宮）, Beigang Wude Temple（北港武德宮）, and Beigang Chaotian Temple（北港朝天宮）, along with 11 worshippers who have used digital religious services. These services include online divination, lighting systems, wealth enhancement, LINE prayer submissions, using machines to dispense divination messages, lighting location systems, EasyCard payments, robotic docents, ATM donations, AI robots, NFT coins, and metaverse virtual worship.
Findings indicate that digital services enhance convenience and accessibility but challenge the essence and sanctity of rituals, potentially diluting traditional practices' emotional connection and community interaction. The main impact is the replacement of sensory experiences. Despite divergent views on sensory experiences, visual, tactile, auditory, and collectiveness (being in the crowd of worshipers) elements remain widely valued. These historical temples are confronted by the tension between digital convenience and traditional asceticism. They generally view digital tools as supplements to, not replacements for, traditional rituals, recognizing digitalization's potential in management, services, and cultural preservation.
This study systematically analyzes the digitization of temples in Taiwan, providing new insights into digital religion, communication studies, and human-computer interaction. It explores the multiple meanings of rituals and their digital transformation, reveals temple officials' perspectives, and considers worshippers' experiences and needs. Focusing on Taiwanese folk beliefs, the study offers a nuanced understanding of digital religion in a regional context. It provides practical advice for religious organizations and technology companies developing digital services. |
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| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
109464019 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109464019 |
| Data Type: | thesis |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
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