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| Title: | 新創公司經營之挑戰：SO計分卡與BSC之應用
Challenges in Managing a Startup Company: The Application of the SO Scorecard and the Balanced Scorecard |
| Authors: | 吳絡嘉
WU, LUO-JIA |
| Contributors: | 黃政仁
Huang, Cheng-Jen
吳絡嘉
WU, LUO-JIA |
| Keywords: | 新創公司
經營挑戰
策略形成
策略執行
Startup company
Management Challenges
Strategy Formulation
Strategy Implementation |
| Date: | 2024 |
| Issue Date: | 2024-09-04 14:47:24 (UTC+8) |
| Abstract: | 新創公司於創業之初，無可避免地將面臨資源有限、知名度不足等諸多挑戰，這些艱鉅難題勢必影響其未來永續發展。為協助新創公司跨越經營的挑戰，本研究以提供人工智慧解決方案之新創公司為研究對象。透過深入訪談，瞭解個案公司在經營中面臨的主要挑戰。隨後，本研究運用使命、願景及價值觀，為個案公司釐清發展方向，並借助SO計分卡，檢視內部優勢與外部契機，以及採取借力使力的思維，找尋合作夥伴，整合外部資源，彌補自身資源缺口，為個案公司量身打造一套卓越成長的策略藍圖。此外，本研究亦運用平衡計分卡，為個案公司制定兼顧技術發展與重視顧客需求的策略地圖，有助於公司在追求技術創新與滿足顧客需求間取得平衡。最後，本研究將深入探討個案公司如何落實SO計分卡與平衡計分卡，以克服經營上的各種挑戰，邁向永續經營的道路，開拓新創事業的無限前景。
Startups inevitably face numerous challenges such as limited resources and lack of recognition in their early stages, which can significantly impact their sustainable development. To assist startups in overcoming these management challenges, this study focuses on startups that provide artificial intelligence solutions. Through in-depth interviews, we aim to understand the main challenges faced by the case company in its management. Subsequently, this study establishes the company's mission, vision, and values to clarify its developmental direction. By utilizing the SO scorecard, we examine internal strengths and external opportunities, adopting a leveraging mindset to identify partners and integrate external resources to fill resource gaps, thereby creating a tailored strategic blueprint for the case company's outstanding growth. Additionally, this study employs the balanced scorecard to formulate a strategy map that balances technological development with customer needs, helping the company strike a balance between pursuing technological innovation and meeting customer demands. Finally, this study delves into how the case company implements the SO scorecard and balanced scorecard to overcome various management challenges, paving the way for sustainable growth and exploring the unlimited potential of the startup. |
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| Description: | 碩士
國立政治大學
會計學系
111353037 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111353037 |
| Data Type: | thesis |
| Appears in Collections: | [會計學系] 學位論文
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