政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153324

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153324

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题名:	政治因素對臺灣旅遊的影響 The Impact of Political Factors on Tourism in Taiwan
作者:	林立恩 Lin, Li-En
贡献者:	陳國樑林立恩 Lin, Li-En
关键词:	中國大陸觀光客觀光產業兩岸關係固定效果模型差異中的差異 Chinese Mainland Tourists Tourism Industry Cross-Strait Relations Fixed Effects Model Difference-in-Differences
日期:	2024
上传时间:	2024-09-04 14:45:16 (UTC+8)
摘要:	隨著科技革新且航空業技術的進步，觀光產業於近一世紀迅速發展，並成為各國重點發展的產業之一。臺灣近年來觀光業迅速發展並取得不俗的成績。但由於臺灣與中國大陸的特殊歷史因素與政治關係，嚴重影響臺灣內部眾多產業，包含觀光。然而，在相關的文獻研究中，卻鮮少有量化政治對於觀光產業的影響。本文透過觀光旅館營運月資料與臺北101外籍旅客消費資料，使用固定效果模型與差異中的差異模型，分析2016年執政權移轉後對於臺灣觀光產業的衝擊，量化政治對於觀光產業的影響。研究發現，在觀光旅館方面，房租收入每月顯著下降新臺幣133.7萬元，而中國大陸旅客也顯著下降525.2人，非中國大陸旅客則顯著上升132.3人，但下降的幅度大於上升的幅度。而在購物面的部份，在執政權移轉後，中國大陸旅客在臺北101的消費金額每日顯著下降新臺幣387.3萬元。本文進一步討論臺灣的地方執政權對中國大陸的立場是否會影響地方中國大陸旅客人數，結果發現影響有限，中央執政者的立場還是影響中國大陸旅客人數的主要原因。透過研究結果，本文認為政府應設置更多誘因，配合行銷至國際市場，增加臺灣觀光市場的競爭力，以吸引更多潛在的外籍旅客。 With technological innovations and advancements in aviation technology, the tourism industry has rapidly developed over the past century, becoming a key industry for many countries. In recent years, Taiwan's tourism industry has also rapidly developed and achieved impressive results. However, due to the unique historical and political relationship between Taiwan and Mainland China, many of Taiwan's industries, including tourism, have been significantly affected. Nevertheless, there is a lack of quantitative studies on the impact of politics on the tourism industry in the related literature. This paper uses monthly operational data from tourist hotels and spending data from foreign visitors at Taipei 101, employing fixed effects models and difference-in-differences models to analyze the impact of the 2016 party alternation on Taiwan's tourism industry. The study found that, in terms of tourist hotels, monthly rental income significantly decreased by NT$1.337 million, and the number of visitors from Mainland China significantly decreased by 525.2, while the number of non-Mainland Chinese visitors significantly increased by 132.3. Additionally, Mainland Chinese tourists' daily spending at Taipei 101 dropped by NT$3.873 million. The paper further discusses whether local government attitudes towards Mainland China affect the number of Mainland Chinese visitors locally, finding that the impact is limited and that the central government's stance remains the primary influence on the number of Mainland Chinese visitors. Based on the research findings, the paper suggests that the government should create more incentives and cooperate with international market marketing to increase the competitiveness of Taiwan's tourism market and attract more potential foreign visitors.
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描述:	碩士國立政治大學財政學系 111255026
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111255026
数据类型:	thesis
显示于类别:	[財政學系] 學位論文

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