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    政大典藏 > College of Commerce > MBA Program > Theses >  Item 140.119/153178


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153178


    Title: 以資源基礎理論分析傳統車廠打造MaaS (交通出行服務)的發展策略-以裕隆及和泰為例
    Development Strategies of Traditional Automotive Automakers developing MaaS (Mobility as a Service) based on Resource-Based Theory: A Case Study of Yulon and Hotai
    Authors: 藍于軒
    Lan, Yu-Hsuan
    Contributors: 黃國峯
    林谷合
    Huang, Kuo-Feng
    Lin, Ku-ho
    藍于軒
    Lan, Yu-Hsuan
    Keywords: 交通出行服務
    資源基礎理論
    五力分析
    MaaS（Mobility as a Service）
    transportation services
    Resource-Based View (RBV) theory
    Porter’s Five Forces model
    Date: 2024
    Issue Date: 2024-09-04 14:10:24 (UTC+8)
    Abstract: 本研究探討了台灣兩大車廠裕隆及和泰在發展MaaS（Mobility as a Service，交通出行服務）方面的策略及資源運用。MaaS為創新的交通服務模式，旨在整合多種運輸工具，並提供便捷的交通出行解決方案。本研究通過訪談和次級資料分析，探討裕隆及和泰的獨特資源，並評估這些資源在MaaS發展中的應用及潛在優勢。裕隆憑藉其製造和整車設計能力，積極投資新能源車及與其他平台合作獲取行車數據；和泰則憑藉市場佔有率優勢，拓展數位生態圈和支付工具。
    根據波特五力模型和資源基礎理論的分析，本研究驗證了完整的汽車移動價值鏈及數位/IT資源是台灣車廠發展MaaS的不可或缺資源，並揭示了裕隆和和泰在資源配置和發展策略上的差異。本研究填補了台灣車廠在MaaS領域的研究，提供台灣車廠的未來發展建議，未來研究可進一步探討車廠如何具體實施新商業模式和服務，以持續推動產業的持續創新與發展。
    This study explores the strategies and resource utilization of Taiwan's two major automotive automakers, Yulon and Hotai, in developing Mobility as a Service (MaaS). MaaS is an innovative transportation service model aimed at integrating various modes of transport and providing convenient mobility solutions. Through interviews and secondary data analysis, this research investigates the unique resources of Yulon and Hotai and evaluates their application and potential advantages in MaaS development.
    Yulon leverages its manufacturing and vehicle design capabilities, actively investing in new energy vehicles and collaborating with other platforms to acquire driving data. Hotai, on the other hand, capitalizes on its market share advantage, expanding its digital ecosystem and payment tools.
    Based on Porter’s Five Forces model and Resource-Based View (RBV) theory, this study confirms that a complete automotive mobility value chain and digital/IT resources are indispensable for Taiwanese car manufacturers to develop MaaS. It also reveals the differences in resource allocation and development strategies between Yulon and Hotai. This research fills the gap in the study of MaaS in Taiwan's car industry and provides future development recommendations for Taiwanese car manufacturers. Future research could further explore how car manufacturers can implement new business models and services to continuously drive industry innovation and development.
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    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    111363030
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111363030
    Data Type: thesis
    Appears in Collections:[MBA Program] Theses

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