政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153172

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153172

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政大典藏 > College of Commerce > MBA Program > Theses > Item 140.119/153172

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/153172

Title:	台灣傳統中⼩型製造業因應減碳減塑之轉型策略 - 以塑膠製品製造業S公司為例 The Transformation Strategy of Taiwan SMEs Facing the Carbon and Plastic Reduction Policy-the Case of a Plastic Manufacturing Company S
Authors:	林宜緯 Lin, Yi-wei
Contributors:	陳嬿如 Chen, Yenn-Ru 林宜緯 Lin, Yi-wei
Keywords:	塑膠製品淨零碳排減塑政策低碳中小企業彈性生產 Plastic Product Zero-Carbon Emission Plastic Reduction Low Carbon SME Flexible Manufacturing
Date:	2024
Issue Date:	2024-09-04 14:09:23 (UTC+8)
Abstract:	本研究主要探討在全球的淨零碳排以及減塑政策要求下，石化產業下游之一的塑膠製品製造業應該提出何種策略來應對。並以現有台灣的中小型塑膠製品製造公司 – Ｓ公司來作為範例研究對象，並試著依照其經營角度與方向，試著提出策略來回應減碳與減塑要求的政策改變。本文以首先以外部環境分析出發，以五力分析分析產業並且使用PESTEL分析來了解國際政經及社會局勢，特別是在淨零碳排環境及法規有多加著墨。在對於整個產業提出策略選項之後，開始對於S公司以內部資源論進行VRIN分析。本文最後整合上述分析，對S公司提出策略定位，再以SWOT分析及成本效益分析對於此策略選擇進行最後探討。 This study primarily investigates the strategies that the downstream plastic product manufacturing industry, a sector of the petrochemical industry, should adopt in response to global net zero carbon emissions and plastic reduction policy requirements. Using a small to medium-sized plastic product manufacturing company in Taiwan, Company S, as a case study example, the research aims to propose strategies aligning with its operational perspective to address policy changes related to carbon reduction and plastic reduction demands. Starting with an analysis of the external environment through a Five Forces analysis of the industry and utilizing PESTEL analysis to comprehend international political, economic, and social conditions, particularly focusing on the emphasis on net zero carbon emissions and regulations. Following the presentation of strategic options for the industry as a whole, the study conducts a VRIN analysis of Company S based on resource-based analysis. Finally, the paper integrates the analyses to propose a strategic positioning for Company S and concludes with a discussion utilizing SWOT analysis and cost-benefit analysis to explore the chosen strategy further.
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Description:	碩士國立政治大學企業管理研究所(MBA學位學程) 110363050
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0110363050
Data Type:	thesis
Appears in Collections:	[MBA Program] Theses

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