政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153168

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/153168

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題名:	建構使用者體驗策略生態系統模式：以產業菁英招聘之關鍵情境為例 Constructing the Ecosystem Model of User Experience Strategy: The Cases from the Key Context of Industrial Elite Recruitment
作者:	莊凱如 Chuang, Kai Ju
貢獻者:	洪為璽季延平 Hung, Wei-Hsi Chi, Yan-Ping 莊凱如 Chuang, Kai Ju
關鍵詞:	使用者體驗策略使用者體驗設計客戶體驗管理產業菁英招聘商業生態系統 User Experience Strategy User Experience Design Customer Experience Management Industrial Elite Recruitment Business Ecosystem
日期:	2024
上傳時間:	2024-09-04 14:07:21 (UTC+8)
摘要:	鑑於當前數位科技應用、互聯網普及商業數位轉型的時代趨勢下，品牌組織越來越重視發展使用者體驗策略（User Experience Strategy,簡稱UX策略)，將使用者體驗(User Experience, UX)概念化為一種獨特的經濟產品，從而設計出轉型的商業模式，並創造引人入勝的使用者體驗旅程。為了有效實踐使用者體驗策略，品牌組織高階管理層的菁英人才須深刻體悟使用者體驗的價值與經營方式，因此，菁英人才品牌組織創新的關鍵資源，也是品牌組織因應環境挑戰與實踐長期永續經營的致勝關鍵。本研究綜觀當今美國的使用者體驗策略產業，各品牌組織的高階管理層菁英人才招聘的關鍵情境，以觀察其商業布局與決策資訊。本研究依據紮根理論法(Grounded Theory)，於全球最大的職涯媒合平台Indeed. Com蒐集美國品牌組織的菁英人才招聘徵選資訊；採用多重案例與橫向資料蒐集與分析（總共112筆人才招聘的決策資訊、橫跨44個產業）。本研究分析並歸納出13項範疇，並且建構理論模型「使用者體驗策略生態系統模式-產業菁英招聘之關鍵情境」以及五大維度及其核心概念，以闡述當今豐富而多樣化領域且數量可觀的品牌組織群體在產業界實踐使用者體驗策略的核心思維、商業布局、產業現況以及分析當今使用者體驗策略產業創新發展的趨勢；並且進一步依據前述研究結果提出「使用者體驗策略價值鏈商業生態系統模型」，從微觀的品牌組織高階管理層菁英人才招聘職務資訊到宏觀的產業生態系統發展的角度，完整分析當今品牌組織實踐使用者體驗策略的商業生態系統之永續經營藍圖。 In light of the current trends in digital technology applications and the widespread adoption of the internet, which are driving business digital transformation, brand organizations are increasingly focusing on developing User Experience Strategy (UX Strategy). This approach conceptualizes User Experience (UX) as a distinct economic product, leading to the design of transformative business models and the creation of engaging and compelling user experience journeys. Thus, the elite senior management within brand organizations must possess a profound understanding of the value and management of user experience in order to effectively implement user experience strategies. Consequently, these elite talents are a critical resource for innovation and a decisive factor in enabling brand organizations to tackle environmental challenges and achieve long-term sustainability. This study provides a comprehensive overview of the user experience strategy industry in the United States, focusing on the critical scenarios of elite talent recruitment within senior management of brand organizations, in order to observe their business layout and decision-making information. This study adopts grounded theory methodology to collect elite talent recruitment information from American brand organizations on Indeed.com (the largest career matching platform on the world). Utilizing a multiple-case approach and cross-sectional data collection, a total of 112 recruitment decision data points across 44 industries were analyzed. This study analyzes and synthesizes thirteen categories to develop the theoretical model "User Experience Strategy Ecosystem Model: Critical Scenarios in Industry Elite Recruitment," encompassing five dimensions and the five core concepts. This study delves into the core concepts, business strategies, current industry landscape, and development trends of the diverse and numerous brand organizations practicing user experience strategies today. Furthermore, based on the aforementioned research findings, this study proposes a "User Experience Strategy Value Chain Business Ecosystem Model." This model offers a complete description of the sustainable business ecosystem blueprint for contemporary brand organizations, ranging from the micro-level perspective of elite talent recruitment within brand organizations to the macro-level view of industry ecosystem development.
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