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    Title: 從動態能力視角探討中階主管引領數位轉型
    The Role of Middle Managers in Steering Digital Transformation: A Dynamic Capabilities Perspective
    Authors: 陳柏文
    Chen, Po-Wen
    Contributors: 李怡慧
    Lee, Yi-Hui
    陳柏文
    Chen, Po-Wen
    Keywords: 數位轉型
    中階主管
    動態能力
    個案研究
    敘事研究
    Digital transformation
    Middle manager
    Dynamic Capabilities
    Case study
    Narrative analysis
    Date: 2024
    Issue Date: 2024-09-04 14:05:55 (UTC+8)
    Abstract: 當前組織推進數位轉型的過程中，對其有效執行方式的深刻理解至關重要。雖然過往研究多聚焦於高層戰略的制定，但本研究則著眼於中層管理者如何參與數位轉型戰略的重新制定及其在組織中的執行過程。基於動態能力理論，本研究採用個案研究方法，對一家傳統公股銀行進行研究，該銀行正致力於建立數位化體驗，以提升其在數位轉型中感知、把握和重新配置機會的能力，從而實現由傳統模式向現代數位導向的轉型。我們的研究結果顯示，中層管理者在將戰略意圖轉化為具體行動並推動變革的過程中，發揮了關鍵作用，並強調了動態能力與數位轉型有效實施之間的相互作用。本研究不僅強調了中層管理者的重要性，在理論和實踐上也均有所創新，擴展了對數位轉型戰略的理解，涵蓋了執行層面，並為組織在應對複雜的數位轉型挑戰時提供了實際的見解。
    The development of digital transformation (DT) in contemporary organizations necessitates a nuanced understanding of its effective execution. While prior research often focuses on top-level strategic formulation, this study investigates how middle managers (MM) involve in (re)formulating DT strategy and executing it across the organization. Drawing upon dynamic capabilities theory, this research employed a case study approach to investigate a traditional public-share bank striving to establish a digital experience to enhance its capability for sensing, seizing and reconfiguring opportunities for DT, leading the bank transiting from a traditional model to contemporary digital-oriented entity. Our findings reveal the critical role MM play in translating strategic intent into actionable change, highlighting the interplay between dynamic capabilities and effective DT implementation. This research, by emphasizing the crucial role of MM, contributes both theoretically and practically, extending the current understanding of DT strategies to encompass execution, and offering actionable insights for organizations navigating complex DT landscapes.
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    Description: 碩士
    國立政治大學
    資訊管理學系
    111356041
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111356041
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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