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Title:	自媒體場景下的英語教師教學投資研究 Riding the Digital Wilds: English Teacher Investment on Social Media
Authors:	江韻 Jiang, Yun
Contributors:	招靜琪 Chao, Chin-chi 江韻 Jiang, Yun
Keywords:	英語教學自媒體投資理論質性個案研究 English teaching social media investment qualitative case study
Date:	2024
Issue Date:	2024-09-04 13:55:41 (UTC+8)
Abstract:	隨著網路技術的發展和廣泛應用，過去十年間，實踐數字教育的可能性顯著增長。在便攜設備的廣泛使用的推動下，英語學習可以通過數字平臺隨時隨地進行。傳統的線下課堂正在逐漸從英語學習的主要形式演變為僅僅是其中一種選擇（Reinders & Benson, 2017; Benson, 2017）。研究已經證明，社交媒體作為數字學習場所之一，能夠促進學習發生，並賦予教師和學習者新角色（例如，Chao, 2022; Fang, 2021; Zhang, 2022）。與正式的教育機構中的系統化的傳統教學相比，教師自主發起的英語教學享有更多的自由，例如，選定學習者、設定教學目標、選擇教學內容，以及選擇教學平臺的自由（例如，Chao, 2022; Zhao, 2023）。在社交媒體平臺上自發進行的教學逐漸成為喜歡這種自由的教師的新職業選擇（Chao, 2022; Han & Reinhardt, 2022）。然而，文獻綜述回顧表明，關於社交媒體平臺上的英語教學的研究仍處於起步階段。本研究就是為了在這一方面的研究做出貢獻，聚焦於那些不隸屬於任教育機構，而是通過社交媒體平臺自發進行英語教學實踐的英語教師們。本研究採用Darvin和Norton（2015）的投資理論作為理論視角，探討英語教師如何在社交媒體上構建、組織和維持他們的教學活動。本研究採用質性個案研究作為方法論，調查參與者在社交媒體上的教學歷程。本研究數據收集自兩位英語教師在社交媒體平臺上的教學活動，她們沒有在任何教育機構任教，而選擇通過社交媒體進行教學作為職業。數據收集方式為半結構化訪談、跟進訪談、以及觀察他們在社交媒體上的教學頻道，收集與參與者教學相關的活動。研究結果表明，教師的投資行為與社交媒體上的三個意識形態（吸引流量、滿足需求和參與文化）息息相關。在這三個主要意識形態的影響下，英語教師通過與學習者互動，瞭解學習者的需求和回應學習者的需求來為他們的教學視頻吸引流量。同时，他們在教學實踐的過程中構建出了「自主學習的催化劑」這樣的教師角色，因為在社交媒體上，教師和學習者都脫離了教育機構的約束，教師的教學實踐越能激發學習者的自主性，真正的學習就越可能實現。基於兩位教師的教學實踐，本文提出提出了一個交織的模型以闡釋教師投資行為和身份構建的過程。此外，基於社交媒體上教學實踐的特殊性，本研究建議教師應承擔新的責任，掌握新的媒體素養以促進學習在社交媒體平臺的環境中發生。 With the development and widespread of web technologies, the educational possibilities in digital space have grown significantly over the past decade. Facilitated by the widespread use of portable devices, language learning can happen anywhere and anytime in the digital wilds. The transitional classroom offline is slowly drifting away from being THE center of language learning rather than just one of the venues (Reinders & Benson, 2017; Benson, 2017). Research has proved that social media, as one of the digital learning venues, can make learning happen and grant new roles to teachers and learners (e.g., Chao. 2022; Fang, 2021; Zhang, 2022). Compared with teaching practice under the systematic control of formal educational institutions, English teaching initiated by teachers on social media enjoys more freedom in targeting ideal learners, setting teaching aims, selecting teaching contents, and choosing teaching platforms (e.g., Chao, 2022; Zhao, 2023). Teaching in the digital wilds, especially on social media platforms where are the channels for learners and teachers come cross with each other, gradually becomes a new career option for language teachers who enjoy such freedom (Chao, 2022; Han & Reinhardt, 2022). However, the review of the literature indicated that the research on English teaching on social media platforms is still in its infancy. To respond to the gap, my dissertation focuses on English teachers who do not belong to formal educational institutions but initiated English teaching practice through social media platforms. To analyze teachers’ teaching experience, the current study adopts Darvin and Norton’s (2015) framework of investment as a theoretical lens to investigate how English teachers construct, organize, and sustain their self-initialed teaching on social media. The case study was employed as the methodology to explore the participants’ teaching experience on social media. Data were collected from two English teachers who now did not work for any educational institutions but chose to teach through social media as a career. The data were collected through semi-structured interview, follow-up interview, and observation of their channels on social media for collecting artifacts related to participants’ teaching. Findings demonstrate that the three ideologies on social media -- traffic gaining, needs satisfying, and participatory culture -- are powerful elements in shaping teachers’ investment strategies and identity construction process. Guided by these ideologies, teachers try to gain traffic for their teaching videos by interacting with learners, identifying learners’ needs, and responding to them. Their teaching practice constructs a teacher identity as a catalyst for autonomous learning on social media platforms. Since both teachers and learners are out of the systematic control of the educational institutions on social media, the more the teaching practice can trigger the autonomy in learners, the more learning can happen. A model of the investment and identity construction process was proposed based on two participants’ teaching practices. Based on the specialty of the teaching practice on social media, the current study suggests that teachers should shoulder new responsibility, be equipped with new literacy, and carry out a new teaching approach to make learning happen in the environment of social media platforms.
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Description:	博士國立政治大學英國語文學系 106551503
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106551503
Data Type:	thesis
Appears in Collections:	[Department of English] Theses

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