Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/153111
|
| Title: | 宮廟社群平台經營流量的分析 以雲林縣台西鄉六塊厝福安宮讀書王爺FB粉專為例
Factors Influencing the Temple's Traffic Expansion through Online Platforms: The Flow Analysis of a Taoist Temple's Social Media |
| Authors: | 丁宇諒
Ting, Yu-Liang |
| Contributors: | 陳嬿如
丁宇諒
Ting,Yu-Liang |
| Keywords: | Facebook粉絲專頁
宮廟經營
創造流量
正向價值
Facebook fan page
Temple management
Traffic creation
Positive value |
| Date: | 2024 |
| Issue Date: | 2024-09-04 13:52:26 (UTC+8) |
| Abstract: | 因應社群平台策略與演算法變遷、用戶結構、虛擬環境競爭，Facebook粉絲專頁經營必須與時俱進。儘管經營者竭力經營，社群用戶的黏著度與忠誠度仍難以捉摸。非營利組織與公益類型的Facebook粉絲專頁經營更面臨著將目標轉化為實質效益的挑戰。對於宮廟而言，經營Facebook粉絲專頁以創造流量、吸引信眾至關重要。另，高品質內容是吸引流量的關鍵，能引起用戶興趣、增加互動，進而提高粉絲數和曝光率。與時俱進且受社群用戶、粉絲關注的「正向價值」內容，不僅能吸引特定族群，更能產生流量效益、帶來粉絲忠誠的動能。而行銷宣傳的多樣化則攸關流量來源，透過影片、直播等虛實整合的經營手法是必要策略。宮廟經營Facebook粉絲專頁是拓展流量的重要戰術，線上線下整合經營可常保其受關注度。創造流量、提升品牌指名度與粉絲轉換率，持續創新為宮廟經營挹注新量能，邁向永續發展。
In response to changes in social platform strategies and algorithms, user structure, and virtual environment competition, Facebook fan page management must keep pace with the times. Despite the best efforts of operators, the stickiness and loyalty of community users are still elusive. Non-profit organizations and charity-type Facebook fan pages face the challenge of converting goals into substantial benefits. For temples, it is crucial to operate Facebook fan pages to create traffic and attract believers. In addition, high-quality content is the key to attracting traffic, which can arouse user interest and increase interaction, thereby increasing the number of fans and exposure. "Positive value" content that keeps pace with the times and attracts attention from community users and fans can not only attract specific groups, but also generate traffic benefits and drive fan loyalty. The diversification of marketing promotions is related to the source of traffic. The integration of virtual and real business methods through videos, live broadcasts, etc. is a necessary strategy. Operating Facebook fan pages for palaces and temples is an important tactic to expand traffic. Integrating online and offline operations can maintain their attention. Create traffic, improve brand recognition and fan conversion rate, and continue to innovate to inject new energy into the temple's operations and move towards sustainable development. |
| Reference: | 一、中文文獻：
1.李豐楙,謝聰輝,道教概論,宗博季刊24期,頁2-3,台灣：財團法人世界宗教博物館發展基金會,2001
2.莊景輝,陳棣丁氏回族宗譜,香港:綠葉教育出版社,1996
3.丁守真,丁協源家譜,台北市：寵思企業有限公司出版,1997
4.林文哲,道教神仙信仰的生命觀,神學與教會36卷,頁435-444台灣：南神出版社,2011
5.林富士,臺灣地區的道教研究總論及書目(1945-2000), 古今論衡第16期, 頁95-121,台灣：中央研究院歷史語言究所, 2007
6.戴宏宇(2015),台灣民間信仰宮廟的臉書貼文內容及互動類型之研究,明新科技大學資訊管理碩士班
7.黃子堯(2022),從宗教文化看地方宮廟信仰的發展–以孝威村艮安宮為例,佛光大學公共事務學系在職專班
8.溫宗翰 ,進香文化與香火觀－身體力行的臺灣神靈信仰,台灣:鄉間小路第43卷, 頁80-81,2017
9.劉萬枝,台灣民間信仰論集,台北:聯經出版事業公司,1983
10.林美容,台灣人的社會與信仰,台北:自立報燕文化出版部,1993
11.仇德哉，臺灣之寺廟與神明,臺中,臺灣省文獻會, 1983
12.張豐隆,淺說道教與中國民間信仰,歷史教育第8期,頁141-167,2001
13.陳秀蓉,日據時期台灣民間信仰的發展,歷史教育第3期,頁143-160,1998
二、網路參考文獻：
1.台灣民間信仰
https://zh.wikipedia.org/zh-tw/%E5%8F%B0%E7%81%A3%E6%B0%91%E9%96%93%E4%BF%A1%E4%BB%B0
2.DIGITAL2024: TAIWAN https://datareportal.com/reports/digital-2024-taiwan
3.丁三龍,陳江丁姓八百年(台西鹿港)
https://tingwriter3.pixnet.net/blog/post/323713631-%E9%99%B3%E6%B1%9F%E4%B8%81%E5%A7%93%E5%85%AB%E7%99%BE%E5%B9%B4%28%E5%8F%B0%E8%A5%BF%E9%B9%BF%E6%B8%AF%29
4.民間信仰與中國文化國際研討會紀要
https://nclfile.ncl.edu.tw/nclhistory/upload/P1021031001/cats/%E9%A4%A8%E8%A8%8A15%E5%8D%B7%E7%AC%AC3%E6%9C%9F10-15.pdf
5.(台灣民間信仰)
https://zh.wikipedia.org/wiki/%E5%8F%B0%E7%81%A3%E6%B0%91%E9%96%93%E4%BF%A1%E4%BB%B0
6.台灣記憶網站
https://tm.ncl.edu.tw/search_result?query_words=%E8%BE%9F%E9%82%AA%E7%89%A9&page=1&page_limit=10
7.臺灣民間信仰
http://www1.geo.ntnu.edu.tw/webs/teacher/Yan-Zhao%20Wei/course/local%20studies%20and%20education/local%20studies%20and%20education%20PDF/local%20studies%20and%20education_chp6.pdf
8.全國宗教資訊網
https://religion.moi.gov.tw/Knowledge/Content?ci=2&cid=26
9.全國寺廟統計表(含財團法人寺廟)
https://religion.moi.gov.tw/ChartReport/Index?ci=1&cid=2
10.道教
https://zh.wikipedia.org/zh-tw/%E9%81%93%E6%95%99#%E7%99%BC%E5%B1%95%E6%AD%B7%E5%8F%B2
11.世界主要宗教
https://zh.wikipedia.org/wiki/%E4%B8%96%E7%95%8C%E4%B8%BB%E8%A6%81%E5%AE%97%E6%95%99
12.全國宗教資訊網
https://religion.moi.gov.tw/Home/ContentDetail?ci=1&cid=001-2
13.雲林縣台西鄉公所全球資訊網
https://www.taihsi.gov.tw/cmsdetail.aspx?cmid=44 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
111932134 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111932134 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 213401.pdf | | 3225Kb | Adobe PDF | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
