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| Title: | ESG創新策略之形成及執行：以A國際保養品通路公司為例
The Formation and Implementation of ESG Innovative Strategy:A Case Study of A Global Cosmetic Trade Company |
| Authors: | 楊雅忠
Yang, Ya-Chung |
| Contributors: | 吳安妮
Wu, An-Ni
楊雅忠
Yang, Ya-Chung |
| Keywords: | ESG
ESG-SO 計分卡
ESG-BSC
Environmental, Social and Governance
ESG-SO Scorecard
ESG-BSC |
| Date: | 2024 |
| Issue Date: | 2024-09-04 13:51:38 (UTC+8) |
| Abstract: | 本研究透過個案研究法探討A國際保養品通路公司（以下簡稱A公司）如何因應環境、社會與治理(Environmental, Social and Governance，以下簡稱ESG)趨勢，利用ESG-SO計分卡及ESG (Balanced Scorecard,以下簡稱BSC) 達到永續轉型及綠色升級。
A公司係保養品通路業，本研究討論A公司在ESG趨勢下的三個研究問題，包括「ESG觀念之落實」、「ESG創新策略之形成」以及「ESG創新策略之執行」。本研究透過ESG-SO計分卡及ESG-BSC，協助A公司解決三個研究問題。首先，ESG-SO計分卡協助A公司整合內部優勢及外部機會，形成A公司通路業具差異化及影響力之通路業ESG創新策略；透過ESG-BSC垂直連結四個構面且水平連結七個執行系統，協助A公司具邏輯地執行ESG創新策略。
綜上所述，本研究協助個案A公司利用ESG-SO計分卡及ESG-BSC，在ESG趨勢下順利實現永續轉型，解決ESG問題，利用通路業之特色創造永續產品的影響力。
This thesis employs the case study method to investigate how A Global Cosmetic Trade Company (hereinafter referred to as Company A) responds to ESG (Environmental, Social, and Governance) trends, utilizing the ESG-SO Scorecard and ESG-BSC (Balanced Scorecard) to achieve sustainable transformation and green upgrading.
Company A operates within the skincare distribution industry. This thesis addresses three research questions concerning Company A under ESG trends, including: “Fulfillment of ESG principles,” “Formation of ESG innovative strategies,” and “Implementation of ESG innovative strategies.” This thesis aids Company A in resolving these three questions using the ESG-SO Scorecard and ESG-BSC.
The ESG-SO Scorecard helps Company A integrate internal strengths and external opportunities to develop differentiated and influential ESG innovative strategies. The ESG-BSC vertically integrates four dimensions and horizontally links seven execution systems, assisting Company A in logically implementing these ESG innovative strategies.
In conclusion, this thesis helps Company A utilize the ESG-SO Scorecard and ESG-BSC to smoothly transition to sustainability in response to ESG trends, address ESG issues, and leverage its unique characteristics to create impactful sustainable products. |
| Reference: | 一、中文文獻：
1. 古宗鑫(2023)。ESG 策略形成與執行及成本效益分析—永續經營之個案研究，碩士
論文，國立政治大學，會計學系，台北市。
2. 田瀨和夫，(2022)。2030 永續企業革命：全方位 ESG 永續實踐攻略。台北市：
城邦文化。
3. 吳安妮，(2018)。策略形成及執行：以 BSC 為核心，為企業創造「利」與「力」。
台北市：城邦文化。
4. 陳揚介(2023)。永續經營的整合性解決方案－以 C 循環經濟公司為例，碩士論文，
國立政治大學，會計學系，台北市。
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
111932035 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111932035 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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