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| Title: | 電動汽車產業的永續策略— 以 R 公司轉投資電動自行車為例
Sustainable Strategies in the Electric Vehicle Industry — A Case Study of R Company's Investment in Electric Bicycles |
| Authors: | 胡均仰
Hu, Chun-Yang |
| Contributors: | 郭炳伸
Kuo, Biing-Shen
胡均仰
Hu, Chun-Yang |
| Keywords: | 永續經營
社會與環境責任
電動自行車
技術整合與創新
sustainable management
social and environmental responsibility
E- bike
technology integration and innovation |
| Date: | 2024 |
| Issue Date: | 2024-09-04 13:48:26 (UTC+8) |
| Abstract: | 企業的永續經營策略不只是體現其道德責任，也是一種深思熟慮的 商業戰略，現代企業逐漸從單純追求利潤轉向承擔社會與環境責任。以 R 公司為例，一家創新型電動汽車製造商，面對激烈的市場競爭，選擇擴展 至電動自行車市場，利用其在電動車領域的專業知識，同時承續環境永續 的承諾。
本研究通過波特五力模型和 SWOT 分析，評估 R 公司進入電動自行 車市場的競爭力和挑戰，考察市場的現狀及發展趨勢，發現電動自行車在 應對全球氣候變遷和城市交通擁堵中顯示出巨大的市場潛力。
結果顯示，R 公司的技術轉移和適應有助於其快速在市場上佔據優 勢，並將持續探索與城市交通系統的整合，推動產品和技術創新，以維持 市場領先地位。
The sustainability strategies of enterprises not only embody their ethical responsibilities but also represent a well-considered business strategy. Modern companies are increasingly shifting from a profit maximization focus towards embracing social and environmental responsibilities. The R Company, an innovative electric vehicle manufacturer, for example, facing intense market competition, it opted to expand into the electric bicycle market, leveraging its expertise in electric vehicle technology while continuing to uphold its commitment to environmental sustainability.
This study utilizes Porter's Five Forces Model and SWOT analysis to assess R Company's competitive strength and challenges as it enters the electric bicycle market, examining the current state and trends of the market. It finds that electric bicycles show significant market potential in addressing global climate change and urban traffic congestion.
The results indicate that R Company's technology transfer and adaptation enable it to rapidly obtain a competitive position in the market. The company will continue to explore integration with urban transportation systems and drive product and technological innovations to maintain its leading position in the market. |
| Reference: | 1. 吳思華 (1996)。策略九說:策略思考的本質。臉譜出版
2. 司徒達賢 (2001)。策略管理新論。智勝出版
3. Porter, M. (1979). “How competitive force shape strategy”, Harvard
Business Review.
4. Porter, M. (1990). “The competitive advantage of nations”, New
York: Free Press.
5. Gené Teare (2019). “The New Unicorns of 2019”, https://news.crunchbase.com/venture/the-new-unicorns-of-2019/
6. Inkwook Research (2022). “Global E-bike Market Forecast 2024- 2032”, https://inkwoodresearch.com/reports/e-bike-market/
7. Jan-Willem van Schaik | translated by Ferlin Wu (2023/05/03), Bike Europe News: 「歐洲自行車景氣下滑電動自行車不減反增」, https://www.bike-eu.com/45191/歐洲自行車景氣下滑電動自行車不減 反增
8. Mobility Foresights (2023). “Global E-bike Market 2024- 2030”, https://mobilityforesights.com/product/e-bike-market/
9. 全國法規資料庫:道路交通管理處罰條例
10. 台灣自行車輸出業同業公會:台灣自行車產業標準
11.Grand View Research (2023/09), “Global Electric Automotive Market
Overview 2023- 2027”, https://www.reportlinker.com/market- report/Electric-Vehicle/7794/Electric-Vehicle?term=electric vehicle research&matchtype=b&loc_interest=&loc_physical=1012826&utm_gr oup=standard&utm_term=electric vehicle research&utm_campaign=ppc&utm_source=google_ads&utm_medium
62
=paid_ads&utm_content=transactionnel- 1&gad_source=1&gclid=Cj0KCQjwltKxBhDMARIsAG8KnqUvbko3aZr aex1K3MALw4J10QZ0oiTtHunElZ_JSsmVVuox6StaItQaAiRAEALw_w cB
12.Rivian 公司網址:https://rivian.com/
13.International Energy Agency (IEA): (2024), “Global EV Outlook
2024”, https://www.iea.org/reports/global-ev-outlook-2024 |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932080 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105932080 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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