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    题名: 台灣兒童出版產業的數位行銷策略：挑戰與發展機會
    Analysis of Digital Marketing Strategies in Taiwan’s Children's Publishing Industry: Challenges and Opportunities
    作者: 黃博新
    Huang, Wesley
    贡献者: 林日璇
    Lin, Jih-Hsuan Tammy
    黃博新
    Huang, Wesley
    关键词: 台灣兒童出版
    出版
    策略
    行銷
    挑戰
    數位行銷
    digital
    marketing
    digital marketing
    challenges
    children publishing
    education sector
    日期: 2024
    上传时间: 2024-09-04 13:47:39 (UTC+8)
    摘要: This study investigates the efficacy of various digital marketing strategies employed by Taiwanese children's publishing companies in expanding their market share. It comprehensively analyzes current trends, potential challenges, and the opportunities associated with each strategy.The core objective is to examine the effectiveness of existing research on digital marketing strategies used by Taiwanese publishers in mitigating the effects of the declining birth rate and other challenges. Furthermore, the research seeks to establish a correlation between the adoption of digital marketing and the ability to maintain market competitiveness.
    The investigation was bolstered by an anonymous survey distributed across Taiwan, which garnered responses from 77 parents (N=77) within a one-month period. The results demonstrate a degree of consistency with existing research while also revealing novel insights that can be leveraged by Taiwanese publishers.
    While the findings exhibit some alignment with prior studies, they also highlight the influence of additional variables on the growth trajectory of publishing companies.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    111933015
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111933015
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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