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    题名: 二手衣商業企劃書: 悠衣坊
    A Business Plan for A Secondhand Apparel Shop: UE &more
    作者: 邱蘭婷
    Chiu, Lan-Ting
    贡献者: 羅明琇
    Lo, Ming-Shiow
    邱蘭婷
    Chiu, Lan-Ting
    关键词: Secondhand apparel
    Circular economy
    Taiwan
    日期: 2024
    上传时间: 2024-09-04 13:47:12 (UTC+8)
    摘要: In the society with rising environmental awareness, more and more secondhand apparel shops have popped up in Taiwan. However, according to the observation from a modern secondhand apparel shop, the supply in the market far exceeds the demand. The public's acceptance of secondhand clothes has increased, but the popularity of buying secondhand clothes still lags behind. Secondhand apparel industry has market potential, but how to attract more people who have not bought secondhand clothes into this loop may be the main challenge for shops at present.

    The business plan tries to overcome it. With the analysis of Taiwanese females’ purchasing willingness and preference for secondhand clothes through survey and secondary data, the author plans to set up “UE &more”. It will be a modern secondhand apparel select shop with effortless chic style. People who like this style can more easily find their favorite items and also get inspiration for the outfits at the store. Also, they can join workshops there, having fun in the style clothing matching and DIY of accessories through recycled fabrics. The mission of shop is to advocate effortless chic philosophy through the practice in circular economy, bringing people with beauty, confidence, and awareness of environmental protection.
    參考文獻: 1. Sadowski, Michael, “Taking Stock of Progress Against the Roadmap to Net Zero”. Report of Apparel Impact Institute (2023): pp.2

    2. United Daily News (2020). Fashion disaster! Excess consumption and Difficulty in recycling...Nearly 100 million tons of clothes are thrown away in the world annually.
    https://vip.udn.com/vip/story/121162/4707767

    3. Mahsa Shahbandeh, and Tuğba Şabanoğlu, “A Statista Dossierplus on The Secondhand Apparel Market and The Growth of The Resale Segment”, Statista Report (2022.08), pp. 6

    4. United Daily News (2024). The environmental disaster of fast fashion.
    https://vip.udn.com/event/newmedia_secondhand_fashion

    5. Liberty Times Net (2016). On average, Taiwanese throw away nearly 18 pieces of clothing every minute.
    https://news.ltn.com.tw/news/life/breakingnews/1743175

    6. China Times (2021). Secondhand Auction is All the Rage: Views of Secondhand Clothing increased by 99%.
    https://www.chinatimes.com/realtimenews/20211021005283-260410?chdtv

    7. Carousell News (2021). Secondhand Goods Become the First Choice Among More Young People Under Age of 35 in Taiwan.
    https://blog.carousell.com/tw/%E6%97%8B%E8%BD%89%E6%96%B0%E8%81%9E-carousell-news/%E5%8F%B0%E7%81%A3%E4%BA%8C%E6%89%8B%E5%B8%82%E5%A0%B4%E8%AA%BF%E6%9F%A5/

    8. i-Buzz Research (2019). A Battle of Affordable Fast Fashion: Taiwanese Loves UNIQLO; NET wins Reputation of “Conscientious Company".
    https://www.i-buzz.com.tw/article/article?atype=industry&id=241

    9. ELLE Taiwan (2023). What Taiwanese Females Bought in 2023? Fashion E-Commerce NET-A-PORTER Releases the Best-Selling brands.
    https://www.elle.com/tw/fashion/street-snap/g46172634/2023-top-brand-net-a-porter/

    10. Business Today (2018). DNA in Craftsman.
    https://www.businesstoday.com.tw/article/category/80732/post/201802070067/

    11. Hye Jin Nam, and Jisoo Ha, “A Study on Effortless Chic in Modern Fashion”, Journal of the Korean Society of Clothing and Textiles, Vol. 41, No. 6 (2017) p.1006

    12. Yung Ching Rehouse Co. (2024). New Taipei's Top Ten Most Expensive MRT Stations for Store Rentals.
    https://knowhow.yungching.com.tw/article/3506
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    109933015
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0109933015
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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