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| Title: | 天機化忌：從集體觀點分析台灣網路小白的價值觀呈現與社群共同價值
Taiwan Trollface- the profile of Taiwan trolls’ values and collective values in communities from a collective perspective |
| Authors: | 唐允中
Tang, Yun-Chung |
| Contributors: | 許瓊文
唐允中
Tang, Yun-Chung |
| Keywords: | 網路小白
人格特質
價值觀
人類基礎價值理論
閱讀空氣
社群共同價值
Trolls
personal traits
personal values
Theory of Human basic values
read the Kuuki/air
collective values in communities |
| Date: | 2024 |
| Issue Date: | 2024-08-05 15:06:27 (UTC+8) |
| Abstract: | 本研究主題為台灣網路小白，根據實際現象中所觀察到的規訓與教育概念，發掘出現有文獻的研究空缺，提出以集體的觀點進行分析。過往文獻多以個體角度出發，探究網路小白的具體行為與人格傾向，關注於個體差異所造成的行為差異，並以黑暗人格特質為常見的分析工具。本研究以集體的觀點切入，試圖填補黑暗人格特質作為分析工具的限制，並提出以學者Schwartz（1996）的人類基礎價值理論作為替代工具，輔以學者山本七平空氣的概念(山本七平，1977/陳美瑛譯，2021)作為對照，用以解釋集體與個體間的互動與建構。研究方法為混合式研究法，分別以二手資料分析法，分析台灣傳播調查資料庫的數據（N=608）；再以深度訪談的方式，於網路上招募有經驗的網路小白，進行多樣化的深度訪談（N=19），以達成研究資料的雙重檢證。
二手資料分析使用邏輯迴歸模型進行分析，研究結果發現台灣網路小白的高階價值觀呈現出高開放/低保守/高自我超越的樣態，較低的順從與傳統價值觀也同時於研究中被發現；男性、年輕、低家庭滿意度與進行引戰行為（不雅言論、諷刺言論）也同時對網路小白具有顯著預測效果。深度訪談之結果呼應二手資料分析，受訪者使用高開放/低保守/高自我超越的論述方式解釋/正當化網路小白行為；另訪談結果亦發現，網路小白具備感知空氣的能力，並且熟悉集體的氛圍、規範與空氣，本研究將其稱為社群共同價值。
重要研究發現如下：社群共同價值的發現與影響；網路小白因為其行為與社群共同價值相衝突，導致社群將其視為網路小白；價值觀相較黑暗人格特質提供更具解釋力與全面的分析資料；台灣網路小白無視動機意圖，根據行為的影響判定網路小白的身份；台灣網路小白價值觀呈現混亂善良的狀態，具備利他主義的良善又無視社會規範與傳統，與國外案例形成巨大差異；受訪者排除直接的、攻擊的侮辱言論為網路小白行為，推崇迂迴的、間接的諷刺言論；發現台灣特有的「翻群」現象，作為一種破壞集體體驗的網路小白行為。本研究結果豐富且與文獻對話，提出許多台灣特有的行為與觀點，希望能為本土網路小白研究提供基礎。
This study focuses on the phenomenon of Taiwan internet trolls, uncovering gaps in existing literature through the observation of disciplinary and educational concepts in real-world scenarios and proposing an analysis from a collective perspective. Previous literature often adopts an individualistic approach, examining the specific behaviors and personal traits of internet trolls and focusing on behavioral differences caused by individual variations, with dark triad/tetrad being common analytical tools. This research shifts to a collective perspective, aiming to address the limitations of using dark personal traits as an analytical tool, and proposes using Schwartz's (1996) Theory of Human basic values as an alternative tool, supplemented by Shichihei Yamamoto's concept of "Kuuki/air" (Yamamoto, 1977, translated by Chen Meiying, 2021) as a framework to explain the interaction and construction between the collective and the individual.
The research employs a mixed-method approach, starting with secondary data analysis of Taiwan Communication Survey (TCS) database data (N=608), followed by in-depth interviews with experienced internet trolls recruited online (N=19) to achieve dual verification of the research data. The secondary analysis utilizes a logistic regression model, revealing that Taiwan internet trolls exhibit high openness to change/low conservation/high self-transcendence in their advanced values, with lower levels of conformity and tradition values also identified. Male, younger, low family satisfaction, and engagement in flaming behaviors (obscene language, sarcastic remarks) significantly predict internet troll behavior.
The results of the in-depth interviews corroborate the secondary analysis, with respondents using high openness to change/low conservation/high self-transcendence discourse to explain/justify their behaviors. Additionally, the interviews reveal that internet trolls possess the ability to perceive "Kuuki/air" and are familiar with the collective atmosphere, norms, and "Kuuki/air," which this study terms as collective values in communities.
Key research findings include: the discovery and impact of collective values in
communities; the conflict between internet trolls' behavior and collective values in
communities leading to their classification as trolls by the community; values offering
a more explanatory and comprehensive analytical tool compared to dark personal
traits; the classification of internet trolls in Taiwan based on the impact of their
behavior regardless of motivations; the chaotic good values among Taiwan internet
trolls, characterized by altruism and disregard for social norms and traditions,
contrasting sharply with extant studies; the exclusion of direct, aggressive insults as
troll behavior by respondents, who prefer indirect, sarcastic remarks; and the
identification of the unique Taiwanese phenomenon of "group flipping," which
disrupts collective experiences as a troll behavior. These rich results engage with the
literature and propose many Taiwan-specific behaviors and perspectives, hoping to lay
a foundation for local and international research. |
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| Description: | 博士
國立政治大學
傳播學院博士班
107463502 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107463502 |
| Data Type: | thesis |
| Appears in Collections: | [傳播博士班] 學位論文
|
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| 350201.pdf | | 5178Kb | Adobe PDF | 0 | View/Open |
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