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| Title: | 台灣Z世代看待其國家形象： 深度訪談的視角
Taiwanese Generation Z’s Views on Taiwan’s National Image: Perspective of In-depth Interview |
| Authors: | 紀佩紋
Chi, Pei-Wen |
| Contributors: | 李佳怡
Lee, Chia-Yi
紀佩紋
Chi, Pei-Wen |
| Keywords: | Z世代
國家形象
軟實力
深度訪談法
Generation Z
national image
soft power
in-depth interview method |
| Date: | 2024 |
| Issue Date: | 2024-08-05 15:04:51 (UTC+8) |
| Abstract: | 隨著Z世代逐漸步入壯年，他們正迅速成為社會的中堅力量，在政治、經濟、文化等多個領域發揮著越來越重要的影響力。這個世代的人群成長於全球化的時代，在信息傳播日益發達的背景下，他們的價值觀和態度深受多元文化的影響，因此對於國家形象可能有著獨特而多元的理解。然而，對於Z世代如何看待台灣的國家形象卻鮮有深入的研究。
本研究採用深度訪談的方式，旨在瞭解台灣Z世代對於目前國家形象的觀點，並探討他們對未來國家形象的期許。同時本研究將對官方政策文件及其他次級資料進行分析，以比較政府制定的國家形象與Z世代的認知之間的異同。
通過本研究，我們希望更深入地理解台灣年輕一代對於國家形象的看法，並期盼能提供有價值的洞察和建議，以促進未來台灣國家形象的發展。
As Generation Z gradually comes of age, they are rapidly becoming a pivotal force in society, exerting increasing influence across various domains such as politics, economy, and culture. This generation has grown up in an era of globalization, where the proliferation of information has profoundly shaped their values and attitudes, leading to a unique and diverse understanding of national image. However, there is a lack of in-depth research on how Generation Z perceives Taiwan's national image.
This study employs in-depth interviews to understand the perspectives of Taiwan's Generation Z on the current national image and explore their expectations for the future national image. Additionally, this research will analyze official policy documents and other secondary data to compare the differences and similarities between the government's projected national image and Generation Z's perceptions.
Through this study, we aim to gain a deeper understanding of the views of Taiwan's younger generation regarding the national image and hope to provide valuable insights and recommendations to promote the future development of Taiwan's national image. |
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張志祺,林欣婕,&柯慶聆，〈「Taiwan can help」登紐時！一群人如何透過網路社群，守護台灣？〉，2020年11月16日，《天下文化》，〈https://bookzone.cwgv.com.tw/article/19878〉
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| Description: | 碩士
國立政治大學
外交學系
110253022 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0110253022 |
| Data Type: | thesis |
| Appears in Collections: | [外交學系] 學位論文
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