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| Title: | 台北的越南菜：線上評論分析及品牌推廣建議
Vietnamese Cuisine in Taipei: Online Review Analysis and Brand Enhancement Suggestions |
| Authors: | 阮香江
Nguyen, Huong Giang |
| Contributors: | 卞中佩
Chung-pei Pien
阮香江
Huong Giang Nguyen |
| Keywords: | 越南菜
台灣越南菜
台北越南餐廳
在線評論
谷歌評論
美食外交
Vietnamese cuisine
Vietnamese food in Taiwan
Vietnamese restaurants in Taipei
Online Review
Google Reviews
Gastrodiplomacy |
| Date: | 2024 |
| Issue Date: | 2024-08-05 14:57:42 (UTC+8) |
| Abstract: | 截至2022年12月，在台外國人數已超過79.6萬人，其中越南人口數佔約24萬人。在台灣社會，越南移民是來自東南亞國家移民中最大的移民社群之一。追隨著遊客的腳步，越南餐館的出現成為了一種謀生方式，滿足越南人享受故鄉美食的需求，同時也體現了台灣充滿活力和潛力的飲食市場。隨著當地人對越南菜的接受度，越南餐廳數量顯著增加。然而，在台灣，人們對越南菜的口味和是否道地有許多分歧。因此，本研究旨在透過線上評論，以及實際造訪經驗來分析在台北的越南餐廳現況。本研究使用谷歌地圖和谷歌地圖評論收集了台北260家越南餐廳的資訊以及12,160條中英文評論。本研究應用文本與圖片分析，人們之實際體驗及台灣媒體中的資訊將上述數據進行分析。本研究結果表明，大多數的越南餐廳皆可被歸在休閒類，包括57家餐廳, 130家小吃店，和57家路邊攤，平均價格較低，介於100-150新台幣之間。在台北較受歡迎的越南菜包含河粉、春捲、麵包和咖啡。顧客讚賞越南菜，而其衛生與服務態度仍待改善。雖然越南菜在台灣飲食市場深受歡迎，本研究提出有關在台北的越南菜的特色及正宗性問题。最後，本研究對此提出建議以加強推廣台灣的越南餐廳品牌，同時也對越南向世界推廣其美食的運動做出貢獻。
As of December 2022, the number of Vietnamese residents in Taiwan was about 240,000 out of more than 796,000 foreigners in Taiwan. It is considered one of the largest immigrant communities from Southeast Asian countries. Following the footsteps of immigrants, Vietnamese restaurants have appeared as a means of earning a living, serving the needs of enjoying the tastes of the country, and participating in Taiwan’s vibrant and potential food business market. The number of restaurants tends to increase because local people accept Vietnamese cuisine. However, many conflicting opinions about the taste and authenticity of Vietnamese foods have been raised in Taiwan. Therefore, this study aims to clarify the situation of Vietnamese cuisine and restaurants through online reviews and visits to Taipei’s Vietnamese restaurants. The study uses Google Maps and Google Maps Reviews to collect information about 260 Vietnamese restaurants in Taipei and 12,160 customer reviews in Chinese and English. The study applies text and image analysis, field trips to restaurants, and news from official Taiwanese media channels to analyze the above data. The result shows that most Vietnamese restaurants in Taipei concentrate on and under the casual segment, including 57 casual restaurants, 130 shops, and 57 food stalls, with lower medium prices from 100 to 150 NT. Some popular Vietnamese dishes in Taipei are Pho, Spring Rolls, Bread, and Coffee. Customers appreciate Vietnamese foods but require that hygiene and service attitudes be improved. Although the Taiwanese market welcomes Vietnamese cuisine, the study raises questions about Vietnamese identity in its culinary culture in Taipei. Finally, the study makes some suggestions to consider the authentic culinary business segment, enhance the Vietnamese culinary brand in Taiwan, and contribute a voice to the movement of Vietnamese society to promote its cuisine to the world. |
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https://ca.gov.taipei/News_Content.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB&s=EE7D5719108F4026
Department of Civil Affairs, Taipei City Government. (2023). Tongji ziliao [Statistical Data].
https://nit.taipei/News.aspx?n=A81AC21367E6CBD7&sms=8328A0B4118F4B0D
Department of Urban Development of Taipei City. (2022). Zoning Map of Urban Development in Taipei City. Taipei City Statistical Abstract, Page 44.
https://www-ws.gov.taipei/001/Upload/367/relfile/45669/9004141/71fee317-fd84-475d-84d1-f231531c93b5.pdf
Mirai Business Research Institute. (2022, June 30). Breakdown of chain catering industry in Taiwan in 2021, by region and store type [Graph]. In Statista. Retrieved June 18, 2024. https://www.statista.com/statistics/1319740/taiwan-regional-distribution-of-chain-restaurant-industry
Taiwan MOEA. (2023). Gross revenue of businesses serving food in Taiwan from 2012 to the 1st half of 2023 (in billion New Taiwan dollars). In Statista. Retrieved October 06, 2023, from https://www.statista.com/statistics/1318816/taiwan-food-service-business-gross-revenue/
Taiwan MOEA. (2023). Sales of Wholesale, Retail and Food Services in December 2022. Department of Statistics. https://www.moea.gov.tw/
Taiwan National Immigrant Agency. (2022). Statistics of Foreign Residents by Nationality by month and year.
Photos’ Links
Deep Fried Pho: http://www.savourydays.com/cach-lam-pho-chien-phong/
Dried Pho: https://dulich.laodong.vn/am-thuc/pho-hai-to-dac-san-gia-lai-khach-goi-mot-duoc-hai-1230748.html
Glass Noodles: https://danviet.vn/tuyet-chieu-nau-hu-tieu-thap-cam-chuan-vi-thom-ngon-20210308105023348.htm
Goût de France: https://www.france.fr/en/campaign/gout-france-good-france
Image of Authentic Vietnamese food at Vietnamese prices:
https://www.taipeitimes.com/News/feat/archives/2005/06/10/2003258769
Instant noodles: https://thanhnien.vn/chuyen-gia-noi-gi-ve-nhung-van-de-lien-quan-suc-khoe-khi-dung-mi-an-lien-1851511947.htm
Noodles: https://giaoducthoidai.vn/cach-lam-mi-tuoi-la-hoanh-thanh-huong-vi-dac-biet-tai-nha-post168524.html
Northern Pho: https://tuoitre.vn/vietnam-pho-festival-2023-mang-bi-kip-gia-truyen-den-nhat-20230929082530144.htm#content-3
Origin of Pho and Pot au feu: https://en.wikipedia.org/wiki/Pot-au-feu
Pho’s Day: https://ngaycuapho12thang12.tuoitre.vn/
Pho (Flat rice noodles): https://organicfood.vn
Pho Rolls: https://vtc.vn/cach-lam-pho-cuon-ha-noi-ngon-va-de-dang-ar767566.html
Rice noodles: https://bepnhabeo.blogspot.com/2018/06/bun-tuoi-bun-soi-nho.html
Sour Pho: https://vietnamnet.vn/mon-pho-chua-voi-nuoc-sot-than-thanh-lam-ki-cong-hang-chuc-nguyen-lieu-cao-bang-2070955.html
Southern Pho: https://cdn.tuoitre.vn/2022/12/30/photo-1-1672387755372677819952.jpg
ThaiSelect: https://www.thaiselect.com/
Vermicelli: https://vtc.vn/co-phai-mien-dong-khong-chua-tinh-bot-an-nhieu-khong-so-beo-ar674308.html
Vietnam Cuisine Culture Association: http://vcca.vn |
| Description: | 碩士
國立政治大學
全球傳播與創新科技碩士學位學程
111ZM1020 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111ZM1020 |
| Data Type: | thesis |
| Appears in Collections: | [全球傳播與創新科技碩士學位學程] 學位論文
|
Files in This Item:
| File |
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| 102001.pdf | 6771Kb | Adobe PDF | 0 | View/Open |
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