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| Title: | 性別、道德和反粉絲文化在印度微名人子論壇上的研究 :混合計算和主題分析方法
Gender, Morality, and Anti-Fandom on Indian Microcelebrity Subreddit: A Mixed Computational and Thematic Analysis Approach |
| Authors: | 戴妃亞
Das, Punya Prabha |
| Contributors: | 蔡葵希
Christine L. Cook
戴妃亞
Punya Prabha Das |
| Keywords: | 微名人
網紅
內容創作者
道德
道德基礎
性別
結構主題建模
演繹
題分析
micro-celebrity
influencers
content creators
morality
moral foundations
gender
Reddit
structural topic modeling
deductive thematic analysis |
| Date: | 2024 |
| Issue Date: | 2024-08-05 14:37:11 (UTC+8) |
| Abstract: | 印度擁有全球增長最快的數位受眾之一。這不僅促進了內容消費者的增長，也帶動了內容創作者的增長。然而，在該國的文化背景下，尚未對這些「微名人」及其受眾對他們的看法進行系統研究。為此，本探索性研究分析了印度反粉絲意見的道德基礎，特別是將其置於印度“榮譽”文化的性別規範之中，通過分析流行的微名人八卦論壇：r/InstaCelebsGossip。研究使用了道德基礎理論的框架，結合計算機結構主題建模和手工演繹主題分析的混合方法來研究該論壇的討論串。研究結果表明，在受眾對微名人的看法中，關懷、公平和忠誠的道德基礎尤為突出，對女性社交媒體創作者的評價尤其傾向於批判。此外，在反粉絲意見的形成中，某些榮譽規範被提及，而其他強制性規範則被拒絕。最後，研究結果顯示了道德監督反粉絲及其壞對象和弱勢群體反粉絲的子類別的普遍性。本研究對道德基礎理論和粉絲研究的理論貢獻、對數位公民道德實踐和社群管理系統的實踐貢獻，以及方法論和文化邏輯方面的局限性和未來研究的方向進行了討論。
India possesses one of the fastest-growing digital audiences globally. This has translated to tremendous growth in not just the number of content consumers, but content creators as well. However, a systematic study of these ‘micro-celebrities’ and their audiences’ perceptions of them has not been conducted within the cultural context of the country. To this end, this exploratory research analyzed the moral basis of the opinions of Indian anti-fans, specifically situating it within the gendered norms of India’s ‘honor’ culture, by analyzing the popular micro-celebrity gossip subreddit: r/InstaCelebsGossip. Using the framework of the moral foundations theory, a mixed-methods approach of computational structural topic modeling and manual deductive thematic analysis was used to study discussion threads on the subreddit. Findings indicate the prevalence of the moral foundations of care, fairness, and loyalty in the audience’s perception of micro-celebrities, with judgments leaning critical in the case of female social media creators in particular. Further, while certain honor norms were invoked in the formation of anti-fan opinions, other coercive norms were rejected. Finally, the findings demonstrate the prevalence of moral watchdog anti-fandom and its sub-categories of bad object and underdog anti-fandoms. Theoretical contributions to MFT and fandom studies, practical contributions to ethical digital citizenship practices and community moderation systems, and limitations and avenues for future studies in terms of methodology and cultural logics have been discussed. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
111461023 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111461023 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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