政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152881
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 112704/143671 (78%)
造访人次 : 49774054      在线人数 : 239
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/152881


    题名: 探討正面敘述與反面敘述在推廣疫苗接種政策中的效果—以抱持猶疑態度的群眾為例
    The Role Of Valence And Outcome Frame In Narrations Promoting Vaccination, With Vaccine Hesitancy As A Moderator
    作者: 心靈寶
    Castelo Ortiz, Paula
    贡献者: 施琮仁
    Shih, Tsung-Jen
    心靈寶
    Castelo Ortiz, Paula
    关键词: 敘述
    故事
    疫苗
    傳播
    效價
    框架
    正面
    負面
    增益
    減損
    narrations
    stories
    vaccination
    communication
    valence
    frame
    positive
    negative
    gain
    loss
    日期: 2024
    上传时间: 2024-08-05 14:36:22 (UTC+8)
    摘要: 本研究主要探討效價與框架在疫苗接種推廣中的角色。現有文獻認為，使用負面或減損的敘述可以引發負面情緒反應和風險感知，而一些學者則主張應使用具有正面或增益特徵的訊息。本研究通過一項包含199名參與者的實驗，比較了增益/減損框架與正面/負面效價對群眾疫苗接種意願和態度的影響。實驗結果顯示，增益/減損框架和正面/負面效價對群眾疫苗接種之意願和態度均無統計學上顯著的影響。本研究結論認為，負面和減損的敘述不會引發風險感知，而正面和增益的敘述也無法導致利益感知。此外，疫苗猶豫在利益感知以及風險感知上，亦無法作為效價與框架的中介變數。本研究觀察到，參與者在某一敘述下對其框架的感知存在矛盾，這意味著某些敘述未能如預期般被感知，因此其結果難以預測。本研究還支持應藉由疫苗的利益因素，而非透過疫苗可防止疾病的風險因素，來激發群眾接種疫苗的意願。最後，本研究結果顯示，疫苗猶豫與對疫苗的利益感知之間存在較強的直接負相關。以上觀察值得後續研究加以考量。
    The role of valence and frame to promote vaccination is reviewed in this study. Literature supports the use of negative and loss narrations to trigger negative emotional responses and risk perception, while some authors advocate for messages with positive and gain characteristics. An online experiment, with 199 participants, compared the effects of gain/loss frame and positive/negative valence on intention to get vaccinated an attitude towards vaccination. The results reveal no statistically significant difference from positive/negative valence on intention or attitude, nor between the effects of gain/loss frame on intention or attitude. The study concludes no mediation of risk perception between negative and loss narrations nor a mediation of benefit perception from positive and gain conditions. Vaccination hesitancy was also not a moderator for valence and frame on benefit and risk perception. This study observed a contradiction within participant’s perception of frame in one of the narrations, which could imply some narrations are not perceived as intended thus their effects can be unpredictable. This study also supports triggering the benefits of vaccination to motivate intention to get vaccinated rather than triggering the risk of vaccine preventable diseases. Finally, it was observed a stronger negative direct relationship between vaccination hesitancy and perception of benefits from vaccination. These observations are worth considering in future research.
    參考文獻: Abhyankar, P., O'connor, D. B., & Lawton, R. (2008). The role of message framing in promoting MMR vaccination: Evidence of a loss-frame advantage. Psychology, Health and Medicine, 13(1), 1-16.
    Anderson, R. B. (2000). Vicarious and persuasive influences on efficacy expectations and intentions to perform breast self-examination. Public Relations Review, 26(1), 97-114.
    Attwell, K., & Freeman, M. (2015). I Immunise: An evaluation of a values-based campaign to change attitudes and beliefs. Vaccine, 33(46), 6235-6240.
    Betsch, C., Böhm, R., & Korn, L. (2013). Inviting free-riders or appealing to prosocial behavior? game-theoretical reflections on communicating herd immunity in vaccine advocacy. Health Psychology, 32(9), 978.
    Betsch, C., Haase, N., Renkewitz, F., & Schmid, P. (2015). The narrative bias revisited: What drives the biasing influence of narrative information on risk perceptions? Judgment and Decision Making, 10(3), 241-264.
    Betsch, C., Renkewitz, F., Betsch, T., & Ulshöfer, C. (2010). The Influence of Vaccine-critical Websites on Perceiving Vaccination Risks. Journal of Health Psychology, 15(3), 446-455. doi:10.1177/1359105309353647
    Betsch, C., Renkewitz, F., & Haase, N. (2013). Effect of Narrative Reports about Vaccine Adverse Events and Bias-Awareness Disclaimers on Vaccine Decisions:A Simulation of an Online Patient Social Network. Medical Decision Making, 33(1), 14-25. doi:10.1177/0272989x12452342
    Betsch, C., & Sachse, K. (2013). Debunking vaccination myths: Strong risk negations can increase perceived vaccination risks. Health Psychology, 32(2), 146-155. doi:10.1037/a0027387
    Betsch, C., Ulshöfer, C., Renkewitz, F., & Betsch, T. (2011). The Influence of Narrative v. Statistical Information on Perceiving Vaccination Risks. Medical Decision Making, 31(5), 742-753. doi:10.1177/0272989x11400419
    Brossard, D., & Nisbet, M. C. (2007). Deference to scientific authority among a low information public: Understanding US opinion on agricultural biotechnology. International Journal of Public Opinion Research, 19(1), 24-52.
    Brusse, E. D. A., Fransen, M. L., & Smit, E. G. (2017). Framing in entertainment-education: Effects on processes of narrative persuasion. Health Communication, 32(12), 1501-1509.
    Center for Disease Control and Prevention, C. (2020). Flu Vaccination Coverage, United States, 2019–20 Influenza Season. Retrieved from https://www.cdc.gov/flu/fluvaxview/coverage-1920estimates.htm
    Connor, M., & Siegrist, M. (2016). The stability of risk and benefit perceptions: a longitudinal study assessing the perception of biotechnology. Journal of Risk Research, 19(4), 461-475.
    Cox, A. D., Cox, D., & Zimet, G. (2006). Understanding consumer responses to product risk information. Journal of Marketing, 70(1), 79-91.
    Dahlstrom, M. F. (2014). Using narratives and storytelling to communicate science with nonexpert audiences. Proceedings of the National Academy of Sciences, 111(Supplement 4), 13614-13620.
    Dahlstrom, M. F. (2021). The narrative truth about scientific misinformation. Proceedings of the National Academy of Sciences, 118(15).
    De Graaf, A., Sanders, J., & Hoeken, H. (2016). Characteristics of narrative interventions and health effects: A review of the content, form, and context of narratives in health-related narrative persuasion research. Review of Communication Research, 4, 88-131.
    De Wit, J. B., Das, E., & Vet, R. (2008). What works best: objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception. Health Psychology, 27(1), 110.
    Donovan, R. J., & Jalleh, G. (2000). Positive versus negative framing of a hypothetical infant immunization: The influence of involvement. Health education & behavior, 27(1), 82-95.
    Engber, D. (2021, 04-21-2022). America Is Now in the Hands of the Vaccine-Hesitant. The Atlantic.
    Epstein, S. (1994). Integration of the cognitive and the psychodynamic unconscious. American psychologist, 49(8), 709.
    Finucane, M. L., Alhakami, A., Slovic, P., & Johnson, S. M. (2000). The affect heuristic in judgments of risks and benefits. Journal of behavioral decision making, 13(1), 1-17.
    Goldstein, S., MacDonald, N. E., & Guirguis, S. (2015). SAGE Working Group on Vaccine Hesitancy. Health communication and vaccine hesitancy. Vaccine, 33(34), 4212-4214.
    Gray, J. B. (2009). The power of storytelling: Using narrative in the healthcare context. Journal of Communication in Healthcare, 2(3), 258-273. doi:10.1179/cih.2009.2.3.258
    Greenwood, B. (2014). The contribution of vaccination to global health: past, present and future. Philosophical Transactions of the Royal Society B: Biological Sciences, 369(1645), 20130433.
    Haase, N., Schmid, P., & Betsch, C. (2020). Impact of disease risk on the narrative bias in vaccination risk perceptions. Psychology & health, 35(3), 346-365.
    Haydarov, R., & Gordon, J. C. (2015). Effect of combining attribute and goal framing within messages to change vaccination behavior. Journal of Communication in Healthcare, 8(1), 45-54.
    Ho, S. S., Brossard, D., & Scheufele, D. A. (2008). Effects of value predispositions, mass media use, and knowledge on public attitudes toward embryonic stem cell research. International Journal of Public Opinion Research, 20(2), 171-192.
    Hopfer, S. (2012). Effects of a narrative HPV vaccination intervention aimed at reaching college women: A randomized controlled trial. Prevention Science, 13(2), 173-182.
    Janssen, E., van Osch, L., de Vries, H., & Lechner, L. (2013). The influence of narrative risk communication on feelings of cancer risk. British Journal of Health Psychology, 18(2), 407-419.
    Kahan, D. M., Braman, D., Cohen, G. L., Gastil, J., & Slovic, P. (2010). Who fears the HPV vaccine, who doesn’t, and why? An experimental study of the mechanisms of cultural cognition. Law and human behavior, 34(6), 501-516.
    Kim, J., & Nan, X. (2019). Temporal framing effects differ for narrative versus non-narrative messages: The case of promoting HPV vaccination. Communication Research, 46(3), 401-417.
    Koh, H. K., & Gellin, B. G. (2020). Measles as Metaphor—What Resurgence Means for the Future of Immunization. Jama, 323(10), 914-915.
    Larson, H. J. (2018). The biggest pandemic risk? Viral misinformation. Nature, 562(7726), 309-310.
    Larson, H. J., Jarrett, C., Schulz, W. S., Chaudhuri, M., Zhou, Y., Dube, E., . . . Wilson, R. (2015). Measuring vaccine hesitancy: the development of a survey tool. Vaccine, 33(34), 4165-4175.
    Leader, A. E., Burke-Garcia, A., Massey, P. M., & Roark, J. B. (2021). Understanding the messages and motivation of vaccine hesitant or refusing social media influencers. Vaccine, 39(2), 350-356.
    Leventhal, H. (1970). Findings and theory in the study of fear communications. Advances in experimental social psychology, 5, 119-186.
    Leventhal, H., & Niles, P. (1964). A field experiment on fear arousal with data on the validity of questionnaire measures 1. Journal of Personality, 32(3), 459-479.
    Leventhal, H., & Watts, J. C. (1966). Sources of resistance to fear‐arousing communications on smoking and lung cancer 1. Journal of Personality, 34(2), 155-175.
    MacDonald, N. E. (2015). Vaccine hesitancy: Definition, scope and determinants. Vaccine, 33(34), 4161-4164.
    McCaul, K. D., Johnson, R. J., & Rothman, A. J. (2002). The effects of framing and action instructions on whether older adults obtain flu shots. Health Psychology, 21(6), 624.
    Murphy, S. T., Frank, L. B., Chatterjee, J. S., & Baezconde-Garbanati, L. (2013). Narrative versus nonnarrative: The role of identification, transportation, and emotion in reducing health disparities. Journal of Communication, 63(1), 116-137.
    Nabi, R. L., Walter, N., Oshidary, N., Endacott, C. G., Love-Nichols, J., Lew, Z., & Aune, A. (2020). Can emotions capture the elusive gain-loss framing effect? A meta-analysis. Communication Research, 47(8), 1107-1130.
    Nan, X., Dahlstrom, M. F., Richards, A., & Rangarajan, S. (2015). Influence of Evidence Type and Narrative Type on HPV Risk Perception and Intention to Obtain the HPV Vaccine. Health Communication, 30(3), 301-308. doi:10.1080/10410236.2014.888629
    Nyhan, B., & Reifler, J. (2015). Does correcting myths about the flu vaccine work? An experimental evaluation of the effects of corrective information. Vaccine, 33(3), 459-464. doi:https://doi.org/10.1016/j.vaccine.2014.11.017
    Nyhan, B., Reifler, J., Richey, S., & Freed, G. L. (2014). Effective messages in vaccine promotion: a randomized trial. Pediatrics, 133(4), e835-e842.
    O'Keefe, D. J., & Jensen, J. D. (2006). The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages. Annals of the International Communication Association, 30(1), 1-43.
    O'Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of gain-framed loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review. Journal of health communication, 12(7), 623-644.
    O'Keefe, D. J., & Jensen, J. D. (2009). The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease detection behaviors: A meta-analytic review. Journal of Communication, 59(2), 296-316.
    O'Keefe, D. J., & Nan, X. (2012). The relative persuasiveness of gain-and loss-framed messages for promoting vaccination: A meta-analytic review. Health Communication, 27(8), 776-783.
    Park, S.-Y. (2012). The effects of message framing and risk perceptions for HPV vaccine campaigns: focus on the role of regulatory fit. Health Marketing Quarterly, 29(4), 283-302.
    Penţa, M. A., & Băban, A. (2018). Message Framing in Vaccine Communication: A Systematic Review of Published Literature. Health Communication, 33(3), 299-314. doi:10.1080/10410236.2016.1266574
    Perrier, M.-J., & Martin Ginis, K. A. (2018). Changing health-promoting behaviours through narrative interventions: A systematic review. Journal of Health Psychology, 23(11), 1499-1517. doi:10.1177/1359105316656243
    Polman, E., & Kim, S. H. (2013). Effects of anger, disgust, and sadness on sharing with others. Personality and Social Psychology Bulletin, 39(12), 1683-1692.
    Prati, G., Pietrantoni, L., & Zani, B. (2012). Influenza vaccination: The persuasiveness of messages among people aged 65 years and older. Health Communication, 27(5), 413-420.
    Rappuoli, R., Santoni, A., & Mantovani, A. (2019). Vaccines: An achievement of civilization, a human right, our health insurance for the future. The Journal of experimental medicine, 216(1), 7.
    Reuben, R., Aitken, D., Freedman, J. L., & Einstein, G. (2020). Mistrust of the medical profession and higher disgust sensitivity predict parental vaccine hesitancy. PloS one, 15(9), e0237755.
    Rice, R. E., & Atkin, C. K. (2002). Theory, Design, Implementation, and Evaluation. Media effects: Advances in theory and research, 427.
    Roskos-Ewoldsen, D. R., Roskos-Ewoldsen, B., & Carpentier, F. R. D. (2002). Media priming: A synthesis Media effects (pp. 107-130): Routledge.
    Rossen, I., Hurlstone, M. J., & Lawrence, C. (2016). Going with the grain of cognition: applying insights from psychology to build support for childhood vaccination. Frontiers in Psychology, 7, 1483.
    Rothman, A. J., Bartels, R. D., Wlaschin, J., & Salovey, P. (2006). The strategic use of gain-and loss-framed messages to promote healthy behavior: How theory can inform practice. Journal of communication, 56(suppl_1), S202-S220.
    Rothman, A. J., & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: the role of message framing. Psychological bulletin, 121(1), 3.
    Scheufele, D. A., & Turney, J. (2006). Messages and heuristics: How audiences form attitudes about emerging technologies. Engaging science: Thoughts, deeds, analysis and action.
    Seale, H., Heywood, A. E., McLaws, M.-L., Ward, K. F., Lowbridge, C. P., Van, D., & MacIntyre, C. R. (2010). Why do I need it? I am not at risk! Public perceptions towards the pandemic (H1N1) 2009 vaccine. BMC infectious diseases, 10, 99-99. doi:10.1186/1471-2334-10-99
    Seither R, Calhoun K, Yusuf OB, et al. Vaccination Coverage with Selected Vaccines and Exemption Rates Among Children in Kindergarten — United States, 2021–22 School Year. MMWR Morb Mortal Wkly Rep 2023;72:26–32.
    Shaffer, V. A., Focella, E. S., Hathaway, A., Scherer, L. D., & Zikmund-Fisher, B. J. (2018). On the Usefulness of Narratives: An Interdisciplinary Review and Theoretical Model. Annals of Behavioral Medicine, 52(5), 429-442. doi:10.1093/abm/kax008
    Siciliani, L., Wild, C., McKee, M., Kringos, D., Barry, M. M., Barros, P. P., . . . Ricciardi, W. (2020). Strengthening vaccination programmes and health systems in the European Union: A framework for action. Health Policy, 124(5), 511-518. doi:https://doi.org/10.1016/j.healthpol.2020.02.015
    Skagerlund, K., Forsblad, M., Slovic, P., & Västfjäll, D. (2020). The affect heuristic and risk perception–stability across elicitation methods and individual cognitive abilities. Frontiers in psychology, 11, 970.
    Skagerlund, K., Skagenholt, M., Hamilton, J. P., Slovic, P., & Västfjäll, D. (2021). Investigating the Neural Correlates of the Affect Heuristic Using Functional Magnetic Resonance Imaging. Journal of Cognitive Neuroscience, 33(11), 2265-2278.
    Sleboda, P., & Lagerkvist, C. J. (2021). The inverse relation between risks and benefits: The impact of individual differences in information processing style. PloS one, 16(8), e0255569.
    Tannenbaum, M. B., Hepler, J., Zimmerman, R. S., Saul, L., Jacobs, S., Wilson, K., & Albarracín, D. (2015). Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. Psychological bulletin, 141(6), 1178.
    Van’t Riet, J., Cox, A. D., Cox, D., Zimet, G. D., De Bruijn, G.-J., Van den Putte, B., . . . Ruiter, R. A. (2014). Does perceived risk influence the effects of message framing? A new investigation of a widely held notion. Psychology & health, 29(8), 933-949.
    Van’t Riet, J., Cox, A. D., Cox, D., Zimet, G. D., De Bruijn, G.-J., Van den Putte, B., . . . Ruiter, R. A. (2016). Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing. Health psychology review, 10(4), 447-459.
    Vivion, M., Hennequin, C., Verger, P., & Dubé, E. (2020). Supporting informed decision-making about vaccination: an analysis of two official websites. Public Health, 178, 112-119. doi:https://doi.org/10.1016/j.puhe.2019.09.007
    Warren, J. R., Hecht, M. L., Wagstaff, D. A., Elek, E., Ndiaye, K., Dustman, P., & Marsiglia, F. F. (2006). Communicating prevention: The effects of the keepin’it REAL classroom videotapes and televised PSAs on middle-school students’ substance use. Journal of Applied Communication Research, 34(2), 209-227.
    Wen, N., & Shen, F. (2016). Communicating to young Chinese about human papillomavirus vaccination: Examining the impact of message framing and temporal distance. Asian Journal of Communication, 26(4), 387-404.
    Wilson, K., Mills, E. J., Norman, G., & Tomlinson, G. (2005). Changing attitudes towards polio vaccination: a randomized trial of an evidence-based presentation versus a presentation from a polio survivor. Vaccine, 23(23), 3010-3015.
    Witte, K., & Allen, M. (2000). A meta-analysis of fear appeals: Implications for effective public health campaigns. Health education & behavior, 27(5), 591-615.
    World Health Organization, W. (2019). Ten threats to global health in 2019.
    Yang, Y., & Hobbs, J. E. (2020). The Power of Stories: Narratives and Information Framing Effects in Science Communication. American Journal of Agricultural Economics, 102(4), 1271-1296. doi:https://doi.org/10.1002/ajae.12078
    Ye, W., Li, Q., & Yu, S. (2021). Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students. International Journal of Environmental Research and Public Health, 18(18), 9485.
    Yi, S., & Baumgartner, H. (2009). Regulatory focus and message framing: A test of three accounts. Motivation and Emotion, 33(4), 435-443.
    Yong, E. (2021, 07-22-2021). America Is Getting Unvaccinated People All Wrong. The Atlantic.
    Zaller, J. R. (1992). The nature and origins of mass opinion: Cambridge university press.
    Zhang, W., & Wang, Q. (2019). The failure of news coverage supportive of human papillomavirus vaccination: The investigation of the effects of online comments on female college students’ vaccination intention. Vaccine, 37(38), 5681-5687.
    Zillmann, D. (2006). Exemplification effects in the promotion of safety and health. Journal of communication, 56, S221-S237.
    Zillmann, D., & Brosius, H.-B. (2000). Exemplification in Communication: The Influence of Case Reports on the Perception of Issues: Routledge.
    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    108461012
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0108461012
    数据类型: thesis
    显示于类别:[國際傳播英語碩士學程] 學位論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    101201.pdf7552KbAdobe PDF0检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈