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    Title: 追求「卓越」:啟發性媒介對自我進步動機和利社會行為動機之影響
    Pursuing 'excellence': The impact of inspirational media on self-improvement motivation and prosocial behavior motivation
    Authors: 洪名遠
    Hung, Ming-Yuan
    Contributors: 林日璇
    Lin, Jih-Hsuan
    洪名遠
    Hung, Ming-Yuan
    Keywords: 啟發性媒體
    敬畏感
    欽佩感
    卓越
    自我進步動機
    利社會行為動機
    inspirational media
    awe
    admiration
    excellence
    self-improvement motivation
    prosocial behavior motivation
    Date: 2024
    Issue Date: 2024-08-05 14:10:13 (UTC+8)
    Abstract: 能帶給使用者助益的「啟發性媒介」是近年媒體研究的核心焦點。本研究以Fredrickson(2001)的擴展與建構理論(broaden-and-build theory)為基礎,探討具有「卓越」(excellence)特徵的媒介內容,亦即呈現他人出色能力表現的影片,對於使用者敬畏感、欽佩感等自我超越情緒的影響,並探究這些情緒是否會對自我提升動機和利社會行為動機形成中介效果。
    研究採用實驗法,將參與者隨機分配至3組(媒介特徵:卓越 vs. 自然 vs. 控制),最終分析110名有效樣本回饋。結果發現,相較於控制組,卓越與自然組別的參與者均回報顯著較高的感知廣闊性。雖然媒介特徵與自我進步動機和利社會行為動機並無直接關係,但卻會透過感知廣闊性形成中介效果。卓越組別也回報了顯著較高的欽佩感,且欽佩感會對卓越特徵與自我進步動機形成中介效果。
    The concept of "inspirational media," which benefits users, has emerged as a focal point in recent media studies. This study, grounded in Fredrickson's (2001) broaden-and-build theory, examines the impact of media content characterized by "excellence"—specifically, videos showcasing exemplary performances—on self-transcendent emotions such as awe and admiration. Furthermore, it explores whether these emotions mediate the effects on self-improvement and prosocial behavior motivations.
    An experimental method was conducted, with participants randomly assigned to one of three groups (media characteristics: excellence vs. nature vs. control). The final analysis included feedback from 110 valid samples. The results revealed that participants in both the excellence and nature groups reported significantly higher perceived expansiveness compared to the control group. Although there was no direct relationship between media characteristics and self-improvement or prosocial behavior motivations, perceived vastness mediated this effect. Additionally, the excellence group reported significantly higher levels of admiration, which also mediated the relationship between excellence characteristics and self-improvement motivation.
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
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