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    Title: 「自覺」的閱聽人—K-POP粉絲的消費與實踐
    “Self-conscious” Audiences: The Consumptions and Practices of K-POP Fans
    Authors: 邱純輔
    Chiu, Chun-Fu
    Contributors: 柯裕棻
    Ko, Yu-Fen
    邱純輔
    Chiu, Chun-Fu
    Keywords: K-POP
    偶像
    粉絲
    迷
    閱聽人
    反身性思考
    情感
    資本體制
    K-POP
    Idol
    Fans
    Fandom
    Audiences
    Reflexivity
    Affects
    Capitalism
    Date: 2024
    Issue Date: 2024-08-05 14:09:04 (UTC+8)
    Abstract: 因應K-POP產業快速的成長，粉絲消費與實踐呈現出多種樣貌，然而實踐背後的動機卻是過去研究少有討論的。在K-POP粉絲研究中，從過去的「過度閱聽人」、「技術閱聽人」討論至今，本研究認為有一群粉絲具有反身性思考更會在追星路上與市場結構拉扯，藉由他們的言說似乎可被定義為「自覺的」閱聽人。
    本研究以閱聽人研究典範為背景，先以田野調查與資料蒐集，透過研究者自身作為粉絲所接觸的K-POP粉絲圈環境，以自身於追星路上感知的矛盾情緒為出發點，欲探討粉絲反身性思考下的情感，並嘗試描繪「自覺的」閱聽人。隨後，通過深度訪談八位在追星行動上具有反身性思考（reflexivity）的「自覺的閱聽人」，討論他們自己身為粉絲的生命歷程及他們如何理解自身感受。
    首先，研究發現K-POP粉絲圈中對於「粉絲」一詞的定義有著許多變動性。作為粉絲，同時要有說服自己的理由，也要有對外宣稱的實際實踐。自覺的粉絲其認同藉由屏除他人及否定他人的作為形成，大多以反身性思考去界定屬於自己的粉絲標準，經由實踐過程來強調其獨特性。反身性思考背後更蘊含著「理性」的概念，並非啟蒙理性，而是對於自我行為徹底思考過後，斷然做出的結論或決定，是一種自我抑制，為了抵制自己過分的著迷。
    其次，本研究分析粉絲的矛盾情感是如何被闡述的，而這些情感又能在資本體制中發揮什麼反動的作用。粉絲從消費上的矛盾開啟思考，他們清楚了解商業邏輯的運作，嘗試將K-POP產業結構以「必要的惡」歸結一切，卻發現偶像的破滅等同於自我認同的形象崩解，無法輕易退出，粉絲作為一個反身自省的現代性主體，僅能不斷地在追星路上追尋自我的理型。
    最後，K-POP體制所產出的並非偶像，而是一群對於自我匱乏的粉絲。生產端捕捉這種無止境的自我填補空間，化作為偶像商品使粉絲消費，粉絲反覆在偶像體制中受傷再透過消費修補，更顯現「我作為一個粉絲」就是資本市場的產物。
    In response to the rapid growth of the K-POP industry, the consumption and practices of K-POP fans have taken on a variety of forms, but the motives behind these practices have rarely been discussed in past studies. In the studies of K-POP fans, from the past discussion of “The Excessive Audience” and “Skilled Audiences” to the present, this study suggests that there is a group of fans who possess reflexive thinking and are more likely to pull against the market structure along their fan journey. Based on their discourse, this group seems to be definable as “Self-conscious Audiences.”.
    Based on the research paradigm of audience research, this study first utilized fieldwork and data collection to explore the emotions of fans' reflexivity and attempted to depict “Self-conscious Audiences” through the K-POP fandom. Through the K-POP fandom environment that the researcher is exposed to as a fan and based on the contradictory emotions perceived on the road of being K-POP fan, this study aims to explore the emotions of fans with reflexive thinking. Afterwards, drawing on in-depth interviews with eight "Self-conscious Audiences" who exhibit reflexivity, the study discusses their life stories as fans and how they understand their own affects.
    First of all, the study found that there are many variations in the definition of “fan” in the K-POP fandom. Being a fan requires both a reason to convince oneself and an actual practice of claiming to be a fan. Self-conscious fans form their identity by excluding others and denying others' actions, and most of them use reflexivity to define their own standards of being a fan and emphasize their uniqueness through the process of practice. Reflexivity also embodies concept of “rationality”, which is not enlightened reason, but rather a conclusion or decision made categorically after thorough consideration of one's own behavior - a kind of self-restraint to resist one's excessive fascination.
    Secondly, this study analyzes how fans' contradictory affects are articulated and how these affects can play a reactionary role in the capitalist system. Participants point out the contradictions of consumption first; clearly understand the workings of Capital Logic and try to summarize the K-POP industry structure in terms of “necessary evils”. However, they found that the destruction of the idol is equivalent to the disintegration of the image of self-identity, and they cannot easily withdraw from it. K-POP fans, as a reflexivity subject of modernity, can only continue to search for their own ideal on the road of being fans.
    Finally, the K-POP system produces is not an idol, but a group of fans who are deprived of themselves. The production side captures this endless space of self-sufficiency and turns it into idol merchandise for fans to consume. Fans are repeatedly injured in the idol system and then mended through consumption, which further reveals that “being a fan” is a product of the K-POP capital market.
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    109464008
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0109464008
    Data Type: thesis
    Appears in Collections:[Master`s Program in Communication] Theses

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