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    題名: 台灣民眾各類文化活動參與之關聯分析
    Association Analysis for Participation in Various Cultural Activities in Taiwan.
    作者: 鄭雲昊
    Zheng, Yun-Hao
    貢獻者: 鄭宗記
    鄭雲昊
    Zheng, Yun-Hao
    關鍵詞: 文化雜食
    資料採掘
    市場區隔
    關聯規則分析
    對應分析
    多重對應分析
    多維標度
    日期: 2024
    上傳時間: 2024-08-05 14:00:04 (UTC+8)
    摘要: 過去的人們對於文化的接納及品味，認為高經濟地位或相對應關係之民眾其對於文化喜好具單一性，但在Peterson & Kern (1996) 研究中發現，大眾的文化習性隨著時間推進漸漸地越來越多元化，而現在有許多學者針對於不同文化具一定程度的接受度或積極性之情況為文化雜食傾向 (Cultural Omnivore)。
    本文將透過資料採掘中之關聯規則分析(Association Rules Mining)、常用於區隔不同消費者群體間相關性的統計方法對應分析(Correspondence Analysis)和多重對應分析(Multiple Correspondence Analysis)以及探討兩變數間距離的相關性分析方法多維標度(Multidimensional Scaling)等方法，來研究出台灣民眾的文化參與情形，並利用台灣民眾的社會經濟地位作為市場區隔標準，分析不同群體所偏好參與的文化活動。
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    描述: 碩士
    國立政治大學
    統計學系
    111354022
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111354022
    資料類型: thesis
    顯示於類別:[統計學系] 學位論文

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