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| Title: | 茶之旅：將台灣茶文化引入法國里昂的商業計劃
Journey of Tea: A Business Plan for Introducing Taiwanese Tea Culture to Lyon in France |
| Authors: | 夏燕婷
TOURRE, Emma Jeanne |
| Contributors: | 林知伸
Lin, Jason
夏燕婷
Emma Jeanne TOURRE |
| Keywords: | 茶舘
法國
商業計劃
文化體驗
Tea House
France
Business Plan
Cultural Experience |
| Date: | 2024 |
| Issue Date: | 2024-08-05 13:47:57 (UTC+8) |
| Abstract: | 該商業計劃引入了台北茶館的概念，這是一家台灣茶館，在法國里昂提供正宗的台灣茶體驗。這項研究評估了這座以烹飪好奇心而聞名的城市中傳統茶館的生存能力。
調查結果表明，法國全民對亞洲文化的興趣日益濃厚，對優質正宗美食體驗的需求也日益增長。台北劇院定位為優質目的地，提供傳統台灣茶，並充當台灣和法國之間的文化橋樑。此商業模式強調永續性、文化真實性以及透過研討會和活動提供的教育體驗。
This business plan introduces the concept of Théière de Taipei, a Taiwanese tea house that offers authentic Taiwanese tea experience in Lyon, France. This study evaluates the viability of a traditional tea house in a city renowned for its culinary curiosity.
The findings reveal a growing interest among the French population towards Asian cultures and an increasing demand for premium and authentic culinary experiences. Théière de Taipei is positioned to be a premium destination, offering traditional Taiwanese tea, and acting as a cultural bridge between Taiwan and France. The business model emphasizes sustainability, cultural authenticity, and educational experiences through workshops and events. |
| Reference: | 1. Curnonsky, and Marcel E. Grancher. “Lyon, Capitale Mondiale De La Gastronomie”. 1935.
2. Wikipedia contributors. "Lyon." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 11 Apr. 2024. Web. 23 Apr. 2024.
3. Wikipedia contributors. "Economy of France." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 22 Apr. 2024. Web. 25 Apr. 2024.
4. Euromonitor: Passport “Lyon in France”. Euromonitor International, July 2023. https://www.euromonitor.com/lyon-in-france/report.
5. Statista. “Tea: Market Data and Analysis | Statista.” Statista, www-statista-com.em-lyon.idm.oclc.org/study/48824/tea-market-data-and-analysis.
6. "Tea - France." Statista, Statista Inc., https://www-statista-com.em-lyon.idm.oclc.org/outlook/cmo/hot-drinks/tea/france.
7. Xerfi. “Le Marché Du Thé Et Du Café : Étude, Tendances, Classements.” 2023 Xerfi, www.xerfi.com/presentationetude/le-marche-du-the-et-du-cafe_IAA25.
8. Schofield, By Hugh. “France’s Silent Tea Revolution.” BBC News, 19 Apr. 2014, www.bbc.com/news/magazine-26962095.
9. From the company website: https://wistariaparis.com/.
10. From company website, https://www.palaisdesthes.com/fr/.
11. From company website, https://www.dammann.fr/fr/.
12. From company website, http://www.cha-yuan.com/.
13. From company website, https://www.bernachon.com/.
14. From the company Facebook page, https://www.facebook.com/chacunsatasse/.
15. From the company Instagram page, https://www.instagram.com/maokong.lyon/.
16. Brandvoice. “Actuali-thés : Où En Est Le Marché Du Thé ?” Forbes France, 21 Feb. 2021, www.forbes.fr/lifestyle/actuali-thes-ou-en-est-le-marche-du-the/.
17. Euromonitor: Passport “PEST Analysis: France”. Euromonitor International, 06 Jun 2023. https://www.euromonitor.com/pest-analysis-france/report
18. Labour Costs in France in 2020: 38.7 Euros per Hour Worked - Insee Focus - 283. www.insee.fr/en/statistiques/6693361.
19. Wang, Jing. “Imagined Communities and Republican Recognition: The Asian Diaspora in France.” Revue EuropéEnne Des Migrations Internationales/Revue Européenne Des Migrations Internationales, vol. 37, no. 3–4, May 2022, https://doi.org/10.4000/remi.24134.
20. “Consumers Seek Healthier Beverage Alternatives to Alcohol.” Foodengineeringmag, 19 Mar. 2024, www.foodengineeringmag.com/articles/101969-consumers-seek-healthier-beverage-alternatives-to-alcohol.
21. Jayasinghe, Sadeeka Layomi, and Lalit Kumar. “Potential Impact of the Current and Future Climate on the Yield, Quality, and Climate Suitability for Tea [Camellia Sinensis (L.) O. Kuntze]: A Systematic Review.” Agronomy, vol. 11, no. 4, Mar. 2021, p. 619. https://doi.org/10.3390/agronomy11040619.
22. Legrand, Thomas, et Laure Watrin. Les 100 mots des bobos. Presses Universitaires de France, 2018
23. Renaud. “Renaud - Les Bobos (Clip Officiel).” YouTube, 6 Mar. 2009, www.youtube.com/watch?v=LZzR7-apnKA.
24. Euromonitor: Passport “Consumer Types in France”. Euromonitor International, 05 July 2023. https://www.euromonitor.com/consumer-types-in-france/report
25. RELAXNEWS. (2019, February 2). Les Français sont très attirés par l’Asie. Le Progrès. https://www.leprogres.fr/lifestyle/2019/02/02/les-francais-sont-tres-attires-par-l-asie
26. Hakem, Tewfik, et al. “D’Hokusai Aux Mangas, Pourquoi La France Aime Tant La Culture Japonaise ?” France Culture, 30 Apr. 2023, www.radiofrance.fr/franceculture/podcasts/affinites-culturelles/d-hokusai-aux-mangas- pourquoi-la-france-aime-tant-la-culture-japonaise-1083859.
27. Yu, Shuenn-Der. “Authenticity, Terroir, and Invention of Tradition: French Wine Versus Taiwanese Tea.” Airiti Library 華藝線上圖書館, Oct. 2015, https://doi.org/10.6641/PICCFC.14.2015.06. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
112933056 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0112933056 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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