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Title:	航空產業創新生態系統策略研究 —以香港載旗航空公司為例 Innovation Ecosystem Strategy of the Airline Industry: A Case Study of a Hong Kong Flag Carrier
Authors:	阮偉賢 Yuen, Wai-Yin
Contributors:	羅明琇 Lo, Ming-Shiow 阮偉賢 Yuen, Wai-Yin
Keywords:	創新生態系統策略航空產業載旗航空公司 Innovation Ecosystem Strategy Airline Industry Flag Carrier
Date:	2024
Issue Date:	2024-08-05 13:47:56 (UTC+8)
Abstract:	The airline business has a vital role in supporting a country’s economic development and is cyclical and dynamic, characterised by specifics of value creation, innovation, and changes to the industry’s value proposition. Airlines are keen to find innovative partners and integrate internal, collaborative, and external innovation elements strategically in order to accelerate innovation and value generation. The study attempted to accomplish the research objective through an in-depth case study of a Hong Kong flag carrier, a member of a sizable international aviation conglomerate with numerous product lines. The results showed that the carrier’s innovation ecosystem comprises a set of actors that contribute to the focal offer’s user value proposition, including a focal firm, suppliers, complementors, the community, and customers, across levels. Further, interpreting the collected data, this study draws on different research streams of innovation ecosystem strategy to identify five primary strategies that are being implemented by the carrier, including “component”, “be-my-friend”, “supplier co-creation”, “expert co-creation”, and “customer co-creation”. Overall, the innovation strategy that a carrier facilitates should be matched to the roles of the actors and strongly linked to the factors of the focal firm’s internal resources, internal technical maturity, and innovation focuses in order to effectively help the manager decide the direction and process of innovation development. The findings contribute to strengthening the robustness of the theoretical implications and content of the ecosystems-as-structure perspective, theories on ecosystem life cycle, and how to promote a sustainable innovation ecosystem strategically in a flag carrier to narrow the gap between theory and practice.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933051
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0111933051
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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