政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152755

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/152755

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题名:	萌寵連接泰國寵物社群線上軟體 Pawsome Connections Online Application for Pet Community in Thailand
作者:	吳維妮 Sanpraser, Arisa
贡献者:	何富年 Ho, Foo Nin 吳維妮 Sanpraser, Arisa
关键词:	寵物寵物服務軟體狗公園 Pet Pet community Pet Service Dog Park Application
日期:	2024
上传时间:	2024-08-05 13:47:44 (UTC+8)
摘要:	泰國的寵物護理產業預計將大幅擴張，反映出全球格局。目前市值為20億美元，預計2029年將增至33.5億美元，年增率為10.87%。這種激增是由寵物人性化趨勢的不斷發展所推動的，寵物越來越被視為家庭的摯愛成員。寵物所有權的轉變導致了對高品質寵物服務和產品的巨大需求，使寵物業務成為泰國社區的一個重要部門，而不僅僅是一種短暫的趨勢。寵物公司透過優先考慮寵物及其主人的福利和幸福來提高寵物及其主人的生活質量，並在泰國社區內建立更牢固的聯繫。本論文探討了為寵物主人創建線上社群和服務的可行性。它分析市場環境，包括市場狀況、目標客戶和威脅。也探討了啟動應用程式的財務方面，例如初始投資、行銷成本和定價策略。該研究顯示泰國寵物市場的需求不斷增長。然而，公司必須考慮初始投資、營運成本和定價策略，以確保獲利。 Pawsome Connections Online Application for Pet Community in Thailand By Arisa Sanprasert The pet care sector in Thailand is positioned for significant expansion, reflecting a worldwide pattern. The present market value is USD 2 billion and is expected to increase to USD 3.35 billion by 2029, with an annual growth rate of 10.87%. This spike is driven by the growing trend of pet humanization, in which pets are increasingly seen as beloved members of the family. The shift in pet ownership has resulted in a significant demand for high-quality pet services and products, establishing the pet business as an essential sector for the Thai community rather than merely a passing trend. Pet companies enhance the quality of life for pets and their owners by prioritizing their welfare and happiness, fostering stronger connections within Thai communities. This thesis examines the feasibility of creating an online community and service for pet owners. It analyzes the market environment, including the market situation, target customers, and threats. The financial aspects of starting an application are also explored, such as initial investments, marketing costs, and pricing strategies. The study has revealed a growing demand for the pet market in Thailand. However, the company must consider the initial investment, operating costs, and pricing strategy to ensure profitability.
參考文獻:	Reference Admin, B., & Admin, B. (2022, September 30). Brand spotlight: MyFriend will fulfill all your pet needs. Bitesize. https://bitesizebkk.co/brand-spotlight-myfriend-will-fulfill-all-your-pet-needs/ bangkokbiznews. (2023, January 16). หมดยุคคนอยากมีลูก? ผลสํารวจชี้ คนไทยกว่า 49% เลือกเลี้ยง “สัตว์เลี้ยง” แทนลูก. Bangkokbiznews. https://www.bangkokbiznews.com/business/business/1048207 bangkokbiznews. (2023b, June 26). “Pet Parent” เลี้ยงสัตว์เป็นลูก ดันตลาดโต 6.6 หมื่นล้าน ปี 2026. Bangkokbiznews. https://www.bangkokbiznews.com/health/well-being/1075465 Bangkok Post. (2023, February 8). 'Petsumer' trend emerges. https://www.bangkokpost.com. https://www.bangkokpost.com/business/general/2502654/petsumer-trend-emerges Hayes, A. (2024, February 27). Human Resource Planning (HRP) meaning, process, and examples. Investopedia. https://www.investopedia.com/terms/h/human-resource-planning.asp#:~:text=Human%20resource%20planning%20(HRP)%20is%20a%20strategy%20used%20by%20a,and%20profitability%20for%20a%20company. Home dog boarding, pet sitting, dog walking app \| PetBacker. (n.d.). https://www.petbacker.com/ Interaction Design Foundation - IxDF. (2021, October 27). What is the Business Model Canvas?. Interaction Design Foundation - IxDF. https://www.interaction-design.org/literature/topics/business-model-canvas Kemp, S. (2024, February 23). Digital 2024: Thailand — DataReportal – Global Digital Insights. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2024-thailand?rq=Thailand Matichon. (2024, February 27). คนไทยใช้มือถือ 97 ล้านเครื่อง ท่องเน็ตฉ่ำ วันละ 8 ชม. เปิดสถิติคำค้น 20 อันดับ มีอึ้ง!. มติชนออนไลน์. https://www.matichon.co.th/social/news_4445275 Mordor Intelligence Research & Advisory. (2023, December). Thailand Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029. Mordor Intelligence. Retrieved May 31, 2024, from https://www.mordorintelligence.com/industry-reports/thailand-pet-food-market Online, M. (2023, February 10). เจาะเทรนด์ Pet Humanization “สัตว์เลี้ยง” คือสมาชิกในครอบครัว. MGR Online. https://mgronline.com/daily/detail/9660000013428 Pets in Thailand \| Expatica. (2024, May 20). Expatica Thailand. https://www.expatica.com/th/love/family/pets-in-thailand-2172842/ Sae-Eae, S., & Sae-Eae, S. (2023, January 1). ธุรกิจสัตว์เลี้ยงปี 2566 สดใสแน่นอน. เดลินิวส์. https://www.dailynews.co.th/articles/1844568/ ttb analytics คาดมูลค่าตลาดสัตว์เลี้ยงปี 2567 ขยายตัว 12.4% \| ทีเอ็มบีธนชาต (ttb). (n.d.). https://www.ttbbank.com/th/newsroom/detail/ttba-pet-market-202 Thailand pet food market Insights. (n.d.). https://www.mordorintelligence.com/industry-reports/thailand-pet-food-market Thailand Pet Market – Pet Fair South-East Asia. (n.d.). https://www.petfair-sea.com/asia-markets/southeast-asia-pet-market/thailand-pet-market/#:~:text=In%202019%2C%20overall%20value%20of,Pet%20Expo%20Thailand%2C%202020). The definition of organizational management. (2018, August 27). Small Business - Chron.com. https://smallbusiness.chron.com/definition-organizational-management-37684.html Turner, R. (n.d.). Dogs Archives. Thaiger. https://thethaiger.com/tag/dogs Wikipedia contributors. (2024, April 21). Pet humanization. Wikipedia. https://en.wikipedia.org/wiki/Pet_humanization#:~:text=Pet%20humanization%20is%20a%20concept,and%20behaviours%20to%20their%20pets. Will Kenton. (2022). SWOT analysis. Investopedia. https://www.investopedia.com/terms/s/swot.asp What is Marketing Mix? Definition of Marketing Mix, Marketing Mix Meaning - The Economic Times. (n.d.). The Economic Times. https://economictimes.indiatimes.com/definition/marketing-mix Wp, & Wp. (2021, October 25). ปรากฏการณ์ “Pet Humanization” ทําไมมนุษย์ยอมเป็น “ทาสหมา - ทาสแมว” ดันตลาดสัตว์เลี้ยงโตมหาศาล - Brand Buffet. Brand Buffet. https://www.brandbuffet.in.th/2021/10/pet-humanization-trend/ ขอเชิญเข้าร่วมกิจกรรม Good Dog Training 101 "สุนัขนิสัยดี" (2022, August 31). hospetal.co.th. https://www.hospetal.co.th/content/4479/good-dog-training-101 จับตา: คนไทยกลุ่ม Pet Parent มีค่าใช้จ่ายรายสัตว์เลี้ยงเฉลี่ยถึง 1-2 หมื่นบาทต่อปี. (n.d.). www.tcijthai.com. https://www.tcijthai.com/news/2024/4/watch/13534 บ้านและสวน. (2021, November 25). วิธีการใช้ แอปพลิเคชัน บ้านและสวน PETS. บ้านและสวน. https://www.baanlaesuan.com/247588/pets/directory-pets/baanlaesuan-pets-application ผลสํารวจปี 66 เผยคนไทยกว่า 49% เลี้ยงสัตว์แทนลูก แถมทาสทั้งหลายเปย์นายเฉลี่ย 1-2 หมื่น/ตัว/ปี. (n.d.). THAIRATH Money. https://www.thairath.co.th/money/business_marketing/marketing/2601455 ตลาดสัตว์เลี้ยงเติบโต - Marketeer online. (2021, February 5). Marketeer Online. https://marketeeronline.co/archives/208740 มันนี่ สเปซ \| ระบบรับชําระเงินออนไลน์ถูกที่สุดในประเทศไทย. (n.d.). https://www.moneyspace.net/dashboard 12 แอปพลิเคชันสําหรับน้องสัตว์เลี้ยง \| The 1 Today. (n.d.). The 1. https://www.the1.co.th/en/the1today/articles/2619 อุปกรณ์สัตว์เลี้ยง. (2023, December 11). แนวโน้มธุรกิจจําหน่ายอุปกรณ์สัตว์เลี้ยงในไทย. My Maow Thailand. https://mymaow.com/%E0%B9%81%E0%B8%99%E0%B8%A7%E0%B9%82%E0%B8%99%E0%B9%89%E0%B8%A1%E0%B8%98%E0%B8%B8%E0%B8%A3%E0%B8%81%E0%B8%B4%E0%B8%88%E0%B8%88%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8%A2%E0%B8%AD%E0%B8%B8
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933050
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933050
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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