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| Title: | 家居種植: 泰國曼谷的有機屋頂農業
Bon Baan Farming: Organic Rooftop Farming in Bangkok, Thailand |
| Authors: | 莊美安
Satitpanaporn, Nichamon |
| Contributors: | 徐愛恩
Stephanie Tsui
莊美安
Satitpanaporn, Nichamon |
| Keywords: | Elderly
Organic Farming
Health-conscious
Bangkok
Thailand |
| Date: | 2024 |
| Issue Date: | 2024-08-05 13:47:32 (UTC+8) |
| Abstract: | 當前在泰國曼谷，普遍使用化學農業的做法使有機農產品昂貴且相對難以獲得。然而，這座城市擁有許多未使用的屋頂，其主要是炎熱的氣候為蔬菜栽培提供了理想的條件。這為建立像Bon Baan Farming這樣的有機屋頂農業企業提供了有利的機會。
Bon Baan Farming不僅旨在提供有機農產品，還希望通過提供有機農業產品和教育資源來賦予個人力量。在一個缺乏對有機產品了解且有機標籤真實性常被質疑的市場中，我們的倡議致力於教育消費者了解有機農業做法。
此外，隨著泰國老齡化人口的增加，Bon Baan Farming看到了一個為老年人提供有意義活動的機會，使他們能在家中參與園藝活動。這一倡議不僅促進了身體活動和心理健康，還具有未來創造收入的潛力。
本論文研究了建立Bon Baan Farming的可行性，分析了市場環境，包括潛在競爭者、目標人口和新市場進入的範圍。還探討了財務考量因素，如初期投資、運營費用和定價策略。儘管對適合老年人飲食需求的有機農產品的需求日益增長，但必須仔細考慮以確保長期盈利和可持續性。
In Bangkok, Thailand, the prevalent use of chemical-based farming practices makes organic produce expensive and relatively inaccessible. However, the city boasts numerous unused rooftops, and its predominantly hot climate provides ideal conditions for vegetable cultivation. This presents a promising opportunity for the establishment of organic rooftop businesses like Bon Baan Farming.
Bon Baan Farming not only aims to provide organic produce but also seeks to empower individuals by offering organic farming products and educational resources. In a market where there's a lack of understanding about organic products and where the authenticity of organic labeling is often questioned, our initiative strives to educate consumers about organic farming practices.
Furthermore, with the rise in the aging population in Thailand, Bon Baan Farming sees an opportunity to provide meaningful activities for the elderly, allowing them to engage in gardening activities at home. This initiative not only promotes physical activity and mental well-being but also holds potential for revenue generation in the future.
This thesis investigates the feasibility of establishing Bon Baan Farming, analyzing the market environment, including potential competitors, target demographics, and the scope for new market entrants. Financial considerations, such as initial investments, operational expenses, and pricing strategies, are also explored. While there's a growing demand for organic produce tailored to meet the dietary requirements of elderly individuals, careful consideration must be given to ensure long-term profitability and sustainability. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
111933043 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0111933043 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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