政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152751
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    题名: 麵條匯: 台北正宗泰式麵店
    Noodle Hub: Thai Authentic Noodle Shop in Taipei
    作者: 殷甲成
    Intukorn, Pat
    贡献者: 吳文傑
    Wen-Chieh Jack Wu
    殷甲成
    Pat Intukorn
    关键词: 泰式料理
    麵條
    環保包裝
    餐廳
    台北
    Thai cuisine
    Noodles
    eco-friendly packaging
    Restaurant
    Taipei
    日期: 2024
    上传时间: 2024-08-05 13:47:19 (UTC+8)
    摘要: This business plan outlines the creation of Noodle Hub, a modern Thai noodle shop located in the Wenshan District of Taipei, near National Chengchi University (NCCU). The inspiration for Noodle Hub arises from a deep passion for Thai cuisine and a desire to bring authentic Thai flavors to Taipei. Recognizing a market gap for high-quality Thai food and a modern Thai atmosphere that caters to the needs of Taiwanese people, this plan leverages the growing restaurant industry in the area.
    Noodle Hub aims to serve Taiwanese nationals who love Thai food and trendy Thai styles by offering a stylish Thai eating experience, with options for both dine-in and takeaway, complemented by trendy Thai decor. This business plan examines the feasibility of opening the shop in Taipei, analyzing the industry outlook, market landscape, competitors, SWOT, and target customers. Furthermore, it delves into the marketing plan, operational plan, financial plan, and future plan to ensure the successful launch and sustained growth of Noodle Hub in Taipei's competitive restaurant market.
    參考文獻: Reference
    AF51688. (n.d.). Product Information. Retrieved from https://www.af51688.com/product_d.php?lang=tw&tb=1&id=19637
    Bangkok Post. (2023). Tour Agents Bullish on Taiwan. Retrieved from https://www.bangkokpost.com/business/general/2733500/tour-agents-bullish-on-taiwan
    Central Bank of the Republic of China (Taiwan). (n.d.). Economic and Financial Data. Retrieved from https://www.cbc.gov.tw/en/lp-695-2.html
    CircleLinks. (n.d.). Company Information. Retrieved from https://wgp.circlelinks.net/company_info/14
    Focus Taiwan. (2024, May 14). Business News. Retrieved from https://focustaiwan.tw/business/202405140011
    Focus Taiwan. (2024, April 24). Robust Growth Amid Safety Issues. Retrieved from https://focustaiwan.tw/business/202404240010#:~
    =Robust%20growth%20amid%20safety%20issues&text=In%20particular%2C%20sales%20posted%20by,consumers%20still%20favored%20dining%20out
    iCHEF. (n.d.). POS System for Restaurants. Retrieved from https://www.ichefpos.com/zh-tw/
    Ministry of Economic Affairs. (n.d.). Economic Affairs Survey Report. Retrieved from https://dmz26.moea.gov.tw/GMWeb/investigate/InvestigateEA.aspx?lang=E
    Restaurant Business Online. (2023). Uber Eats to Acquire Foodpanda Taiwan. Retrieved from https://www.restaurantbusinessonline.com/technology/uber-eats-acquire-foodpanda-taiwan-950m#:~=Uber%20Eats%20is%20acquiring%20its,for%20%24950%20million%20in%20cash
    ThaiBiz Taiwan. (n.d.). Starting a Business in Taiwan. Retrieved from [https://thaibiztaiwan.thaiembassy.org/th/content/ศูนย์ข้อมูลธุรกิจชวนรู้-ตอนที่-1-การเริ่มต้นธุรกิจ? cate=5f20eda671c05359785aa69e](https://thaibiztaiwan.thaiembassy.org/th/content/ศูนย์ข้อมูลธุรกิจชวนรู้-ตอนที่-1-การเริ่มต้นธุรกิจ? cate=5f20eda671c05359785aa69e)
    TWNIC. (2023). 2023 Trend Analysis on Global Competitiveness. Retrieved from https://report.twnic.tw/2023/en/TrendAnalysis_globalCompetitiveness.html
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    111933038
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0111933038
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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