政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152750

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/152750

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/152750

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題名:	ProTim: 高蛋白冰淇淋店 ProTim: High Protein Ice Cream Shop
作者:	姚文傑 Yao, Wen-Jie
貢獻者:	傅浚映 Jyun, Ying-Fu 姚文傑 Yao, Wen-Jie
關鍵詞:	高蛋白冰淇淋植物性健康意識健身愛好者泰國市場 High-protein ice-cream Plant-based Health-conscious Fitness enthusiasts Thai market
日期:	2024
上傳時間:	2024-08-05 13:47:18 (UTC+8)
摘要:	ProTim 是一家高蛋白、植物性冰淇淋企業，其商業計劃是由泰國對營養、健康食品選擇不斷增長的需求所推動的。ProTim 的靈感源自於人們日益認識到蛋白質在維持健康生活方式的重要性，以及植物性飲食的日益普及。作為一個健身愛好者和注重健康的人，我意識到滿足這些需求的美味高蛋白冰淇淋市場存在巨大缺口。傳統的冰淇淋選擇往往無法提供注重健康的消費者所尋求的營養益處，特別是那些需要更高蛋白質攝取量以促進肌肉恢復和整體健康的消費者。該計劃探討了 ProTim 透過提供富含蛋白質、營養豐富且美味的植物冰淇淋來填補市場空白的潛力。我們的目標是創造一個品牌，滿足注重健康的消費者和健身愛好者的飲食需求，同時推廣更健康的生活方式。該業務計劃概述了我們的策略方針、市場分析、營運計劃和財務計劃，以確保 ProTim 在競爭激烈的泰國冰淇淋市場上成功推出和發展。 This business plan for ProTim, a high-protein, plant-based ice cream venture, is driven by the growing demand for nutritious, health-conscious food options in Thailand. The inspiration for ProTim stems from the increasing awareness of the importance of protein in maintaining a healthy lifestyle, coupled with the rising popularity of plant-based diets. As a fitness enthusiast and health-conscious individual myself, I recognized a significant gap in the market for delicious, high-protein ice cream that caters to these needs. Traditional ice cream options often fall short in providing the nutritional benefits that health-conscious consumers seek, particularly those requiring higher protein intake for muscle recovery and overall well-being. This plan explores the potential of ProTim to address the market gap by offering protein-rich, plant-based ice creams that are both nutritious and indulgent. Our goal is to create a brand that meets the dietary needs of health-conscious consumers and fitness enthusiasts while promoting a healthier lifestyle. This business plan outlines our strategic approach, market analysis, operational plan, and financial plan to ensure the successful launch and growth of ProTim in the competitive Thai ice cream market.
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Ice cream campaign by Tetra Pak. https://www.marketingoops.com/exclusive/interview-exclusive/tetra-pak-ice-cream-campaign/ Marketeer Online. (n.d.). Market insights. https://marketeeronline.co/archives/336194 MGR Online. (n.d.). Online section news. https://mgronline.com/onlinesection/detail/9670000024769 Molly Ally Ice Cream. (n.d.). Facebook page. https://www.facebook.com/mollyallyicecream/ Mordor Intelligence. (n.d.). Europe pea protein market. https://www.mordorintelligence.com/industry-reports/europe-pea-protein-market Nipa. (2024). Influencer Marketing Strategy 2024. https://nipa.co.th/th/article/influencer/influencer-marketing-strategy-2024 Prachachat. (n.d.). Economic news. https://www.prachachat.net/economy/news-1526557 PubMed. (2016). Consequences of protein deficiency in adults. https://pubmed.ncbi.nlm.nih.gov/26797090/ Salika. (2023, December 26). Plant-based meat industry in Thailand. https://www.salika.co/2023/12/26/plant-based-meat-industry-in-thailand/ Statista. (n.d.). Health and wellness products consumption in Thailand. https://www.statista.com/statistics/1245772/thailand-health-and-wellness-products-consumption/ Statista. (n.d.). Plant-based food market value in Thailand. https://www.statista.com/statistics/1242180/thailand-plant-based-food-market-value/ Statista. (n.d.). Usage frequency of food delivery apps in Thailand. https://www.statista.com/statistics/1279507/thailand-food-delivery-apps-usage-frequency/#:~:text=According%20to%20a%20survey%20on,delivery%20apps%20among%20Thai%20consumers. Strength Ambassadors. (n.d.). What happens if you lift weights but don’t eat enough protein? https://strengthambassadors.com/blog/what-happens-if-you-lift-weights-but-dont-eat-enough-protein/ Tetra Pak. (n.d.). Ice cream top trends. https://www.tetrapak.com/insights/cases-articles/ice-cream-top-trends Thairath. (n.d.). Lifestyle news. https://www.thairath.co.th/lifestyle/life/2756923 Time Out Bangkok. (2024, January 5). 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Plant-based food trend. https://workpointtoday.com/plant-based-food-trend/ Workpoint Today. (n.d.). Plant-based food war. https://workpointtoday.com/plant-based-food-war/ Yieldify. (n.d.). STP marketing model. https://www.yieldify.com/blog/stp-marketing-model/ Zolitic. (n.d.). Bangkok market insights. https://www.zolitic.com/bkk/Bangkok/29718
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 111933036
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0111933036
資料類型:	thesis
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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