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    Title: 商業計劃書:在法國里爾開設台灣餐廳
    Business Plan - Open A Taiwanese Restaurant in Lille
    Authors: 李佩玲
    Lee, Pei-Ling
    Contributors: 吳文傑
    Wu, Jack
    李佩玲
    Lee, Pei-Ling
    Keywords: 台灣餐廳
    台灣菜
    里爾
    台灣
    正宗台灣美食
    Taiwanese restaurant
    Taiwanese cuisine
    Lille
    Taiwan
    Authentic Taiwanese Food
    Date: 2024
    Issue Date: 2024-08-05 13:46:20 (UTC+8)
    Abstract: 本商業計畫旨在於法國里爾開設一家名為Formosa的台灣餐廳，推廣台灣美食，讓里爾居民有更多機會接觸外國美食。法國因其美食而享譽國際，並自2010年起因其美食和儀式而被聯合國教科文組織列為非物質文化遺產。法國人重視食物，而台灣同樣作為世界烹飪之都之一（Gillan，2014），是一個食物對其文化至關重要的國家。不過，里爾目前並沒有正宗的台灣餐廳。台灣美食擁有豐富多樣的烹飪傳統，受到土著部落、福建人和客家人、1895年至1945年日本殖民統治以及1949年國共內戰後湧入的中國移民的影響。我想透過正宗的台灣餐廳Formosa，向里爾的人們介紹台灣多元的飲食文化和美食。Formosa將成為里爾正宗台灣餐廳的代表，提供另類的用餐選擇。研究表明，消費者對多樣化的偏好會顯著影響他們的餐廳決策。這意味著當人們在選擇餐廳時想要多樣化時，他們會在下次外出用餐時尋找不同的選擇（Ha，Jang，2013）。在里爾這樣一個國際化城市，對異國美食的需求逐漸增長，提供正宗台灣美食的Formosa餐廳有望填補市場空白，吸引對新穎和多樣化飲食有興趣的消費者。在本文中，我將詳細回顧商業計劃的分析。在IESEG的PCE（Projet de Création Entreprise）課程和國立政治大學的IMBA（國際MBA課程）的指導下，我將從學術和專業的角度對商業發展有更好的見解。這些課程提供了豐富的理論知識和實踐經驗，使我能夠更全面地評估市場需求、競爭環境和運營策略。
    The business plan proposes opening a Taiwanese restaurant named Formosa in Lille to introduce Taiwanese cuisine to the local residents and expand their access to foreign gourmet food. France, known globally for its gastronomy and recognized by UNESCO for its culinary heritage, values food as an essential part of life. Similarly, Taiwan is renowned for its rich culinary culture, but there is no authentic Taiwanese restaurant in Lille. Taiwanese cuisine is influenced by various cultures and historical events, making it diverse and unique.

    Formosa will position itself as an authentic Taiwanese dining option, catering to consumers' desire for variety in their dining experiences. The business plan will be detailed and supported by insights from the PCE program at IESEG and the IMBA program at NCCU, providing both academic and professional perspectives on business development.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    111933013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0111933013
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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