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    題名: 商業企劃書：台北複合式服飾咖啡廳
    Business Plan for a Clothing Store Combined with a Coffee Shop in Taipei
    作者: 江幸蓉
    Chiang, Hsing-Jung
    貢獻者: 吳文傑
    Wu, Wen-Chieh
    江幸蓉
    Chiang, Hsing-Jung
    關鍵詞: 服飾
    時尚
    流行
    穿搭
    咖啡
    Clothing
    Fashion
    Trendy
    Outfit
    Coffee
    日期: 2024
    上傳時間: 2024-08-05 13:45:29 (UTC+8)
    摘要: 作為一個喜歡瀏覽服裝和探索咖啡廳的人，這份台北複合式服飾咖啡廳的商業企劃書旨在向台北的顧客推廣美麗的服飾和悠閒享受咖啡的生活。台北是一個現代大都市，時尚愛好者眾多，擁有繁忙現代和濃厚時尚的氛圍。

    這間複合式服飾咖啡廳希望不僅能提供優質的咖啡，讓忙碌的人們享受美好的咖啡時光，還會為台北喜愛簡約經典服裝風格的年輕學生和女性上班族提供多種時尚服裝。此外，該店將優先聘請具有良好時尚品味和咖啡知識的員工，以提升顧客體驗。

    該商業企劃書以三年為期，專注於核心商業價值、銷售與市場營銷以及財務，通過業務表現來展現。
    As a person who enjoys browsing the latest clothing trends and exploring coffee, this Business Plan for a Clothing Store with Coffee in Taipei was created with the desire to promote beauty and a relaxed lifestyle to the customers in Taipei, a modern cosmopolitan and concentrated fashion center with a busy contemporary vibe and many fashion lovers.

    The store is expected to not only serve good quality coffee, allowing busy people to take a good coffee break, but also offer a wide variety of chic clothes for young students and office ladies in Taipei who love a simple, classic clothing style. Additionally, the store will prioritize hiring staff who possess a good sense of style and coffee knowledge to elevate client journey.

    The business plan is based on a three-year period, focusing on core business values, sales and marketing, and finance as demonstrated through business performance.
    參考文獻: • Ministry of Economic Affairs, Fabric and Clothing Industry Turnover and Annual Growth Rate from 2011 to 2023. Available at: https://dmz26.moea.gov.tw/GA/visualize/VisDashboard.aspx?d=2 [Accessed March 2024].
    • Ministry of Finance, R.O.C., Number of Coffee Shops (Household) and Sales (thousand TWD) from 2018 to 2022. Available at: https://web02.mof.gov.tw/njswww/webMain.aspx?sys=220&ym=10700&ymt=11100&kind=21&type=1&funid=i0514&cycle=4&outmode=0&compmode=00&outkind=3&fld0=1&fld23=1&cod01241=1&rdm=R47141 [Accessed March 2024].
    • foodNEXT, Average Coffee Consumption per Person in Taiwan from 1990 to 2018. Available at: https://www.cw.com.tw/article/5096826 [Accessed March 2024].
    • Yung Ching Rehouse Company, The Ratio of Store Rental Price Zone per Ping from Aug 2022 to July 2023. Available at: https://www.gvm.com.tw/article/106832 [Accessed March 2024].
    • Anue, Average Store Rental Price of Taipei by District in 2021. Available at: https://news.cnyes.com/news/id/4837087 [Accessed March 2024].
    • 591 Housing Transaction, Market Prices for Space Leasing in Daan Area. Available at: https://business.591.com.tw/list?type=1&kind=5 [Accessed May 2024].
    • Searchome, Commercial Interior Design Companies. Available at: https://www.searchome.net/?gad_source=1&gclid=EAIaIQobChMIjrjam5DnhgMVBNQWBR110AVlEAAYASAAEgIiRPD_BwE [Accessed May 2024].
    • PRJewel, Korean Wholesalers. Available at: https://prjewel.com/zh/dongdaemun-wholesale-market-guide/ [Accessed May 2024].
    • Ministry of Economic Affairs, R.O.C., Fabric and Clothing Retail Quarterly Turnover Ratio in Taiwan from 2019 to 2021. Available at: https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=10098 [Accessed April 2024].
    • Shih Chien University Fashion Design Department, Most Commonly Worn Clothing Styles by Women from November 2020 to December 2020). Available at: https://www.picupipress.com/single-post/%E5%8F%B0%E7%81%A3%E6%B0%B8%E7%BA%8C%E6%99%82%E5%B0%9A%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A [Accessed April 2024].
    • DailyView, Types of Coffee Preferred by Respondents in the Past Year, Survey Conducted in September 2022. Available at: https://www.gvm.com.tw/article/95792 [Accessed April 2024].
    • CommonWealth Leadership Campus in collaboration with GO SURVEY, Top 4 Coffee Chains Frequented by “Coffee Lovers”, Survey Conducted from February 2020 to June 2020. Available at: https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=12529 [Accessed April 2024].
    • Research and Markets, Global Women Apparel Market in 2023. Available at: https://www.researchandmarkets.com/report/womenswear [Accessed April 2024].
    • We Are Social, 2023 Taiwan Internet Usage Report. Available at: https://www.tenmax.io/tw/archives/72881 [Accessed April 2024].
    • Premia Holdings Limited Group, How to Open a Company in Taiwan. Available at: https://premiatnc.com/tw/services/company-incorporation/ [Accessed May 2024].
    • ZenMarket, Average Weights of Women Clothes. Available at: https://zenmarket.jp/tw/weight.aspx [Accessed May 2024].
    • K2gether, Average Air Freight Charge from Korea. Available at: https://www.k2gether.com/charge_method.php [Accessed May 2024].
    • Chung Kuo Insurance, Public liability Insurance for Accidents. Available at: https://www.cki.com.tw/Product/Detail/39 [Accessed May 2024].
    • Cathay Century Insurance, Product Liability Insurance. Available at: https://www.cathay-ins.com.tw/cathayins/personal/knowledge-blog/category-02/product_foodpoisoning/ [Accessed May 2024].
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933020
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107933020
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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